Robert Braley, Mba Email & Phone Number

Dallas, Texas, Us

Campus leader for 34-acre community, opened in May 2024, hosting 230 luxury apartments catering to Independent Living, Assisted Living, and Memory Care, including 110 Independent Living Cottages.• Spearheaded the successful pre-leasing campaign for the community, achieving a robust waitlist for several sought-after floor plans ahead of the grand opening.• Assembled a visionary leadership team well in advance of the community’s launch, ensuring seamless operations from day one.• Earned Frontiers prestigious 2024 accolade for achieving the highest conversion rate from tours to deposits, demonstrating unparalleled commitment to customer satisfaction and operational excellence.• Led pilot program for new software system encompassing billing, marketing, and clinical components, designed for organization-wide implementation, ensuring a smooth transition and integration.

Fort Worth, Texas, Us

Served as the campus leader for Ariel Pointe, which opened in October 2020, featuring 215 resort-style apartments for Independent Living, Assisted Living, and Memory Care.• Successfully eliminated agency staffing from our care schedule within 30 days, addressing a reliance on agency support that had accounted for up to 50% of staffing needs since the community opened over a year ago.• Occupancy soared from 70% to 96% within the first eight months, driven by operational stability and outstanding customer service. Both independent and assisted living units consistently maintained waitlists during this period.• Recipient of the 2022 Service Excellence Award, recognized for consistently providing #PassionateService across all departments. From administration to housekeeping, the team at Ariel Pointe of Sachse consistently exceeds expectations, prioritizing residents' needs every day.

Olympia, Washington, Us

Oversaw all operations of a premier memory care community during the COVID-19 pandemic, ensuring the safety and well-being of residents while maintaining high standards of care and service.• Enhanced the community's marketing efforts and reputation through a personalized approach and strong relationship building, achieving 100% occupancy despite the challenges posed by COVID-19.• Identified multiple expense-saving opportunities by reducing or eliminating unnecessary labor costs. Achieved an 80% reduction in overtime within the first quarter of leadership and consistently maintained an average of 2% or less thereafter.• Honored with the “It’s All About the People Award” in recognition of outstanding performance in employee retention, achieving a remarkable 60% reduction in turnover in 2021. This accomplishment reflects a commitment to fostering a supportive work environment and prioritizing the well-being of our team members.

Mesquite, Texas, Us

Accountable for the operational oversight of independent cottage living, assisted living, and memory care, ensuring quality care and efficient operations across all service areas.• Successfully increased occupancy from 60% to 100% within just eight months, and maintained full capacity with a waitlist for the next two years.• Reduced overtime from an average of 180 hours every two weeks, along with reliance on full-time agency staff, to just 2-3% per payroll period with no agency usage.• Implemented a new staffing model at the Allen campus that resulted in $200,000 in annual savings. This approach proved so effective that it was adopted organization-wide, leading to $1M in total expense reductions across all campuses.

Birmingham, Alabama, Us

Charged with developing a new territory from the ground up, driving significant growth and expanding the organization’s market footprint. This strategic initiative resulted in increased revenue and broader company impact.• Drove a 50% increase in caseload by proactively educating healthcare professionals on critical identifiers and care opportunities, positioning our services as the preferred choice. Entrusted with the strategic responsibility of expanding revenue and census across the highly competitive Dallas, Rockwall, and Collin County territories, delivering strong growth and market presence.

Addison, Texas, Us

Responsible for the full operational management of both assisted living and memory care services, ensuring optimal performance, resident satisfaction, and regulatory compliance.• Boosted occupancy from 65% to 95% by cultivating strong relationships with referral partners, actively supporting the sales process, and delivering exceptional service through effective leadership and management.• Reduced bi-weekly overtime from an average of 165 hours (20%) to under 2% within the first 90 days and consistently maintained this improvement through efficient staffing and operational strategies.

Chicago, Illinois, Us

Served in a home office role, providing support to 40 senior living communities across Texas and Arizona, ensuring consistent operational success and strategic guidance.• Provided comprehensive support to central division assets, overseeing all operational functions and driving marketing initiatives to enhance performance and growth.• Spearheaded a dining initiative aimed at enhancing customer satisfaction, resulting in a remarkable 25% increase in survey scores.

Chicago, Illinois, Us

Oversaw all operational functions for multiple distressed assisted living communities, driving strategic improvements to enhance performance and resident care.• Managed several underperforming communities, including Colonial Lodge McKinney, Harrison House, and Village Creek Place, over a four-year period. Successfully maximized employee retention and morale, enhanced resident satisfaction, and drove occupancy growth. My strategic leadership resulted in requests from upper management for my expertise to support additional communities in need of guidance and direction.• Served as a mentor across the division, providing guidance and support to Executive Directors to enhance their effectiveness and drive success within their communities.

Master Of Business Administration - Mba, Strategic Leadership - Acbsp Accredited

Bachelor Of Science - Bs, Human Relations & Business, Specialization In Business Management

Business Administration And Management