Robert Britting Phd, Mba Email & Phone Number

New York, Ny, Us

Brentford, Middlesex, Gb

Leading the US vaccines business unit team focused on driving demand through Customer Marketing. My team is responsible for driving our vaccines business through the public sector (CDC, government), retail marketing and hospital systems.

Florham Park, New Jersey , Us

New York, Ny, Us

Hillsborough, New Jersey, Us

Pharma entered a new world 5 years ago. It's time we catch up.www.RJBConsultingPartners.com Strategically, we understand what needs to be done. Our insights are solid, our forecast models are in-line with the market, our customers rely on our products to live better and healthier lives… But why do we find ourselves scrambling to plan effectively? And why are we constantly off strategy? Does it really cost that much to be a digital company? Our best skillset is sometimes complicating the easiest of tasks…We live in a world of change. With that, constant change causes constant chaos. With the right mindset, keeping it simple is simple.

Tel-Aviv, Il

Responsible for driving behavior change across all North American business units; Drive efficiency, process automation, digital marketing, social media, augmented reality, video avatars and hologram technologies; Lead enterprise teams across Digital Health and US Commercial Business InnovationResponsible for transforming strategy from executional to driving demand focused, while leading the US Respiratory and CNS Marketing teamsChief Architect and Lead Business Strategist focused on driving transformational change in marketing, operations, data science and salesChief of Staff for the SVP of Digital Health and Innovation

Tel-Aviv, Il

Drive transformational change across the US business- Deep focus on new, sustainable business approaches- Identify and implement alternative ways to access customers through innovative engagement - Explore more efficient ways to support patients to access our medicines in an involving marketplace

Tel-Aviv, Il

Primary focus: Drive the key brand strategies across Specialty & Oncology commercial growth and legacy brands through innovation, managed markets and adherence strategies- US lead; Brand strategy integration; Direct brand liaison - Specialty & Oncology: Core growth & legacy brands- Focus on future state / enhancements for current programs- Brand marketing strategic planning across the enterprise- Program strategy and optimization across enterprise- Specialty Pharmacy and Buy & Bill

Basel, Baselstadt, Ch

Enterprise Lead for patient adherence for LAUNCH brands and in-line enterprise franchises:- Launched the BEOVU adherence program via hub services, buy & bill and market strategy - Re-launched the ENTRESTO adherence program - Redesigned the operational reporting structure for enterprise programs - Led the teams responsible for direct-to-consumer multi-channel channel tactics (including educational communications, resources)

Basel, Baselstadt, Ch

Led ENTRESTO and SERELAXIN brand teams; 600M+ in growth for the franchise in 18 monthsRedesigned and relaunched the marketing & sales strategy as the enterprise lead for ENTRESTO:- Redesigned market research plan- Launched Systems of Care initiatives- Redesigned Field Sales & Training strategy- National & Regional Meeting stage presentations PRE-Launch brand lead for SERELAXIN: - P/L lead- Brand strategy lead; HF franchise - Medical Expert Engagement; Advisory Committees- Speaker Bureau & Peer-to-Peer Activities - Supply & Packaging- Customer Insights

Cambridge, Cambridgeshire, Gb

SYMBICORT, BEVESPI AEROSPHERE, DALIRESP, TUDORZAIn order: BEVESPI AEROSPHERE, Consumer - PDUFA lead - Digital, DTC, Media, Social Media, Print - Strategy / AOP lead - P/L leadDALIRESP & TUDORZA, HCP - Sales and Marketing strategy lead - Launch Meeting Engagement and Lead - Brand Strategy & ExecutionSYMBICORT, P2P - Branded Content Development - Speaker Engagement Training and Planning - Congresses - Strategy & Execution - Global enterprise leadPULMICORT FLEXHALER, HCP lead - Specialty Field Sales Campaign - Brand Strategy and Tactical Execution - Field Sales HCP Materials (iCVA, etc.) NON-PERSONAL PROMOTION, Digital - Website Development - Digital Assets, Print, Media

Cambridge, Cambridgeshire, Gb

CRESTOR - HCP, P2P, Consumer, Managed Access- HCP Campaign & Conventions/Congresses- HCP Digital (Key Influencer/Media)- Marketing/Sales LiaisonPhysician Education (HCP) - Speaker Deck Content Development - Speaker program tactical execution & overall budget management P2P, Associations & Conventions- Redefined sustainable convention strategy - Developed easily replicated booth framework - Full strategy and tactical execution- Overall budget management MSL marketing lead, enterprise collaboration- Led Medical Science Expert (MSE) panels- National and Regional Sales Meetings tram lead- High level compliance oversightDisease state education, Lipids (HCP Sales, HCP Science, HCP Social Media/Digital)LAUNCH PLANNING - Integrated Launch Marketing/Operations Planning- Led the integrated launch planning phase for the Lipids Franchise - Developed Prioritization Planning Process and Tactical Approach - PDUFA Planning - Strategic Focus: Integrating marketing plans for multiple areas of priority - Strategic Plan Development and Tactical Execution EPANOVA, prelaunch leadDisease State Education & Association Conferences/Convention Campaign:- Strategic/Tactical Planning- DSE Convention/Conference lead, all aspects- Social Media - Digital Communication Campaign

Cambridge, Cambridgeshire, Gb

Achieved Top Rankings (Multiple years) and served as a Sales Manager, Training Manager & Executive Sales Primary Care/Specialty Overlay Field Related Individual Growth Objectives (Both achieved):1. A recognized leader that strives to build consensus between internal/external stakeholders and customers2. The expert in applying strong influence and business acumen skills to better develop longer sustaining customer relationships________Role and Responsibilities:Leadership/Management: Field Sales Manager & National Training LeaderSales Manager: New Jersey (Princeton District) - Top Ranked Manager- District Overlay - Covered 8 TerritoriesProducts Sold & Managed:- CRESTOR- SYMBICORT - SEROQUEL- SEROQUEL XR- NEXIUM- TOPROL XL- BRILINTA- ATACAND- ATACAND HCT- RHINOCORT AQUA- PULMICORT- PULMICORT RESPULES- PULMICORT TURBOHALER- TRILIPIX- ONGLYZA- KOMBIGLYZE XR- BYETTA- BYDUREON Appointed to 6 Champion Leadership Roles: - Sales/Business Analytics- Managed Markets (Access and Pull Through)- Branding/Promotional- Pharmacy- Business Acumen- Sales Software (Digital)PREVIOUS SALES ROLES AT ASTRAZENECA:Primary Care Overlay:- National Analytics- Business Acumen Regional lead - Top National Sales Ranking - CRESTORSenior Pharmaceutical Sales Specialist- Managed Markets, Pharmacy & Branding/Promotional Champion Roles (Regional)- Top National Sales Ranking - CRESTOR, NEXIUM & ATACAND/ATACAND HCT- TOP Ranking in the United States – “Circle of Excellence” (ATACAND/ATACAND HCT) - Voted “Leader Among Peers” - Princeton District in 2005- Branding/Promotional Champion Roles

Durham, North Carolina, Us

AstraZeneca (Feb 2004 – Aug 2004)Allergy & Asthma - RHINOCORT AQUA & PULMICORT- Covered top 200 Prescribing Accounts in Central New Jersey- Ranked #1 New Prescription Market Share in the United StatesNovo Nordisk Aug (2004 – Mar 2005) ACTIVELLA & VAGIFEMFemale Health: - Ranked in Top 5 % (Nation) for Market Share- #1 for New Prescription Growth in the United States

Newark, Nj, Us

Quadrant Healthcare Communications (Pharmaceutical Medical Publishing): The American Journal of Orthopedics- Increased advertising sales over 100%; nearly 200% by year’s end- Managed sales, marketing, promotion, production- Budgeted for 45 accounts- Successfully sold Medical Education Programs to Manufacturers and Advertising Agencies

Horsham, Pa, Us

Worked in multiple areas of the business:Serviced Account Management and Creative personnel - Responsible for supporting the development of pharmaceutical marketing and creative materials - Developed business acumen and execution management skillsKey Accounts:- AstraZeneca - CRESTOR Launch & NEXIUM HCP Campaign- Merck (Multiple Products)- Shire (Multiple Products)

Phd, Applied Management & Decision Science - Leadership & Organizational Change

Mba, Marketing & Management

Bachelor Of Science, Marketing & Business Administration

Education record

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services