Robert Broström Email & Phone Number

As Manager Vehicle Interface, I have the responsibility to lead a team of skilled developers of marine and industrial products focusing on user needs.

Halmstad, Sweden

Adjunct Professor in User Experience. Research in AI and UX in the School of Information Technology. Work towards a general vision of an integrated interface between users and intelligent AI-driven functions. Assist in the development of network of contacts (people and organizations) and assist in securing Halmstad University competence for Volvo-related.

As a Senior Technical Leader in User Experience my role involved identifying research and business needs to drive the implementation of user-centered products with exceptional user experiences within the organization. I was responsible for organizing competence development and managing the innovation process, from vision to program. I played a key role in.

Driver re-engagement in autonomous driving by means of interfaces adapted to human activity | RE-ENGAGE. The RE-ENGAGE project was a cross-disciplinary endeavour that integrated user experience (UX) and machine learning (ML) knowhow. I led a cross functional team of UX Designers, UX Researchers, SW Developers and Machine learnings specialists from Volvo.

Led Volvo competence development in the strategic area of User Experience-Coordinated a cross functional team for UX Education including HR and IT Support-Developed and launched educations in UX, Design thinking, and Customer journey mapping. 800 employees had finalized these educations by 2020

Human Expectations and Experiences of Autonomous Driving | HEAD. The project combined future-focused ethnographic research with experimental automotive testing. This involved undertaking ethnographic research in both ‘ordinary’ everyday life and in testing and simulation conditions, using the Wizard of Oz-platform, in order to understand how people.

During my whole carrier at Volvo Cars I have been a frequent speaker at media events. The role was especially intense during this era where 20+ launch activities of our SPA1 platform and the Drive Me project caught a lot of media attention.

I led development of test methodology and test rigs. Eventually these tests of autonomous driving cars were carried out on real roads with real customer. As a research leader I was responsible for User Experience research including development of a Volvo-Wizard of Oz test platform and application of Design Ethnography methods with Drive Me participants..

I led a team of UX designers, UX researchers, Safety specialist and Program Leads to make the touch screen interaction in the All New XC90 and XC60 meet the internal requirements and also fulfill the NHTSA Distraction Guidelines. The results from my PhD project were used to develop design guidelines and verification methods for Volvo Cars first.

I led a team of skilled User researchers and UX strategists in our Gothenburg and Copenhagen office. I also coordinated the Strategic Attribute Council for Digital User Experience, a cross-functional fora implementing product roadmaps.

As a member of the Driver information and Interaction Design management team my responsibility was to develop vision, mission and strategy for data-driven HMI systems development. I defined and lead advanced projects with both internal teams and external teams of suppliers and researchers. I also set up collaboration with several academic institutions in.

Worked in the Driver information and Interaction Design team with HMI design.Major assignments:- Developer of Interaction Manager for scheduling of in car information - Designer of Multifunction Concept for reduced distraction when interacting with car functions- Designer of HMI simulator for usability and distraction studies- Contributed to technical.

European research project with 11 partners. I was Project Manager for Volvo and Research Leader for vehicle tests. Lead the design work for all user related functions within infotainment, active safety and driver information. Planned and coordinated the final on road test with 30 test participants in Gothenburg for Volvo and in Turino for Fiat. The.

Responsible for human factors attribute specification and testing at Volvo Truck. I led teams of designers and researchers to develop both physical controls and driver information that fulfilled human factors requirements. This was an exciting time with a lot of hands on protyping and testing that led to driving control patents and product.

Lead development of interior accessories for the Volvo V70 and XC70 with end to end responsibility including supplier contacts and final implementation and testing in production cars. A great start to my automotive career since this task included interaction with many teams at Volvo and suppliers.

Doctor Of Philosophy (Ph.D.), Engineering Psychology

PhD candidate and part of Volvo Cars Industrial PhD Program. In my research I studied design implications for the development of.

Industrial Economics. Entrepreneurship And New Enterprises

Master Of Science (Msc) In Industrial Design Engineering, Product Design