As the leader in Marketing, Digital, and Innovation at Tall Poppy, I focus on transforming the real estate sector through strategic leadership and cutting-edge digital solutions. My role involves driving growth and optimising operational efficiency by spearheading a comprehensive overhaul of our business strategies and operational tactics. Key contributions and initiatives include:Strategic Development and Leadership:Revamped Operational Infrastructure: Streamlined marketing team operations with a robust new infrastructure.Organisational Restructure: Redesigned the company structure to effectively scale business operations and drive growth.Systems Enhancement: Currently enhancing systems and processes across departments to boost efficiency.Innovation and Project Leadership:Digital Marketing Initiatives: Launched a new website enhancing marketing capabilities with individualised mini-sites for salespeople and franchises.Brand and Marketing Strategy: Developed new marketing plans to increase digital reach and initiated a comprehensive brand rollout.Learning and Support Systems: Introduced a new Learning Management System (LMS) and developed a support structure that includes a detailed knowledge base, reducing response times.Tools and Technology Implementation:Marq Deployment: Implemented Marq, a design platform that assists agents in creating effective marketing collateral.Executive Leadership: I am part of the Executive Leadership Team (ELT), setting strategic goals and operational objectives to enhance company performance.Focus: My primary objective is to enhance company performance through innovative strategies, ensuring our systems and processes are scalable and efficient.

Aro Digital - a Wellington-based digital marketing agency that’s growing Kiwi businesses with kickass digital marketing.My goal, is to help companies find success using digital channels, understanding your customer journey to gain more traffic, more leads, more revenue and more awesome customers.▪️ Data driven strategies▪️ Clearer goals and objectives▪️ Insights wo make better business decisionsWHO WE WORK WITH:We work with small companies and start-ups all the way to multi-million dollar companies all with the purpose of creating a positive impact on society, our communities and the environment.SOME OF OUR CLIENTS:We've worked with a range of companies across NZ and the world including Meridian Energy, The Hurricanes, NZ Red Cross, Weta Workshop, World of Wearable Arts, Homes.co.nz and many more.HOW CAN WE HELP YOU:▪️ Strategy:Creating the right digital strategy to help you find the right clients and bring them into your customer journey▪️ Setup:We'll set up the necessary channels and reporting to provide the right marketing tactics and deliver insights to make better business decisions▪️ Delivery:Deliver the campaigns to achieve your goals and objectives