Led sales to the worlds leading tech companies for a wide variety of GenAI, Computer Vision, and Content use cases. iMerit specializes in both onshore and offshore data labeling work which requires a skilled, dedicated workforce for data quality, security, and/or complex decisioning. Clients' use cases ranged from autonomous vehicles, self-checkout, and medical imaging to LLMs, prompt engineering, RLHF, MDM, and data content solutions.

Performed diligence on potential channel and data partnerships in support of TU digital marketing and identity solutions. Created innovative digital products by repurposing existing data assets, leading operational, legal, and regulatory compliance approval, and building product launch plans. Built and executed digital market development plans.

Hired as West Coast sales leader for software as a service (SaaS) analytics solution that identifies the greatest revenue drivers from unstructured social media, survey, and call log data. Successfully implemented a synergistic pricing strategy designed to rapidly gain market penetration, reward early adopters, earn free trade press, incent longer-term commitments, retain clients, and create defensible price differentiation. Championed vertical focus, built a new market vertical, and proved replicability of value proposition, leading to additional venture funding. Built inside sales and lead-gen team to drive faster market learning.

Acquired by TransUnion, TruSignal was a small, promising AdTech start-up creating on-demand look-alike audiences activated across 200+ digital platforms. Hired to validate a direct-to-advertiser licensing model and build out an advertiser-direct sales team. Quickly obtained sizable market-based feedback to disprove the product/market fit readiness for an advertiser-direct solution due to the buy-side process of the AdTech ecosystem. Worked with the CEO and COO adapting the business strategy to focus on agency and DSP/DMP platform enablement, which helped put TruSignal on the right path and culminated in their successful acquisition by TransUnion.

Turned around my business unit from worst to best, earning top 2% performer. Led teams to four consecutive years of over-performance, doubling annual revenue to $38,200,000. Full P&L and contract signature authority, with 11 direct reports (both new sales and client leaders) and over 100 indirect reports across matrixed functions. Responsible for weekly forecasting process of over 100 accounts and thousands of opportunities across all lines of Acxiom’s business.

Quarterbacked sales pursuits for multiyear, multimillion-dollar enterprise CRM and BI solutions at national retailers. Led cross-functional teams in demand generation, sales presentations, proposals, and contract negotiations through signature.

A Bain Capital and Maveron funded startup to reach acculturating Hispanic consumers. Key contributor to rebuilding go-to-market strategy and sales organization. In addition to individual sales hunter role, led sales operations; created sales and marketing assets, ROI price models, territory coverage, account prioritization, the master contract, and the legal review process.

Key member of the team that built TDLinx for Nielsen, a successful $30,000,000 data as a service (DaaS) solution for master data management (MDM) before DaaS or MDM existed as known business models or markets. Led multi-year pricing strategy to retain clients while raising prices, resulting in company-wide annual revenue growth from $3,000,000 to $30,000,000 per year. Closed cumulative contracts in excess of $30,000,000 across 85 different companies, increasing $1,100,000 annual book of business to $7,700,000, as individual contributor.

Grew department’s revenue from $5,000,000 to $40,000,000 in 18 months by recognizing unique competitive advantages and applying them to adjacent selling opportunities.

Coordinated all aspects of $20,000,000 in co-op FSI promotions.