Robert Cadogan is a savvy communications professional who is a trusted confidant to clients across numerous industries. He has extensive experience with top-tier media, social media, and specializes in crisis and issues management. Cadogan’s corporate presence and problem-solving skills allows him to interact regularly and confidently with the C-Suite, as well as Business Units to implement critical business strategy. He easily partners with senior leaders to drive innovation, challenge the status quo, and implement solutions and programs to advance priorities and brand reputation. A Burson-Marsteller veteran (now Burson), Cadogan is known as a thoughtful, consummate professional who has an amazing skill for storytelling and sharing it across Paid, Earned, Shared, and Owned (PESO) communication channels. He provides a keen sense for what makes a compelling news story, with demonstrated ability to mine for proactive story ideas that generates positive news coverage and manage the news cycle. This trait emanates from his proven ability to effectively distill complex information into a clear and compelling narrative.He has been the architect of numerous strategic communication campaigns, as well as thought leadership activities that develops brand awareness and goodwill with key target audiences. Cadogan knows how to build relationships with key stakeholders (internal opinion leaders; internal process owners for functions including marketing communication, government relations and community relations; and external business and trade media) to keep clients positioned well.Cadogan is a top crisis communications counselor who readily assesses threats to a company’s reputation or brand, and has managed plant closings, industrial accidents, security breaches, supply chain failures, corporate litigation, HR issues, and product liabilities. In several instances, he has managed complex crises for cruise lines in international waters, and complex litigation. Time and again clients state they appreciate Cadogan’s calm and focused nature in such tense moments, and how effectively he gets them through the crisis period.
