Robert Callanan Email & Phone Number

High Point, Nc

Turnkey project management for website development from concept through testing phases including site design and maintenance proposal options, menu programming, and traffic flow patterning. Work with graphic designers to create layout and visual branding. Copywriting for page content, news releases, and biographies. Optimize images and streaming content, JavaScript coding, database integration, search engine optimization, traffic analytics and reporting.

Greensboro, North Carolina Area

Developed and implemented integrated marketing communications plans that created value and achieved commercial objectives for multiple seed, seedcare, and crop protection products. Responsible managing agency partners for the execution of all advertising, public relations, collateral, product guides, digital assets, email campaigns, trade shows and customer events for assigned brands, commercial units, and campaigns. Utilized market research to understand the interdependencies between crop, customer, and commercial teams. Collaborated with internal and external resources to foster an environment of performance, innovation, and creativity. ● Supervised and tracked multi-million dollar budgets to ensure that all campaigns were completed accurately, efficiently, and on-time. ● Provided multi-media support for the successful global launch of a revolutionary new seed treatment that resulted in first year sales of $23 million. ● Redesigned Agronomy Blog increased site traffic by 180 percent, increased email subscribers by nearly 300 percent, and won a national NAMA merit award.

Saint Louis, Missouri

Drawing from knowledge of the global soybean industry and past experience working for ASA and advertising and public relations agencies, expanded ASA’s project development capabilities and fundraising efforts with new, revenue-generating concepts, facilitated outreach to industry partners and state soybean organizations, and worked with staff to implement new communication and education programs. Also continued to work with key agribusiness sponsors, supervise select communication projects, and oversee the functional aspects of ASA websites. ● Provided support for USDA Food For Progress proposal for Afghanistan that resulted in a $26.9 million project. ● Expanded project development capabilities generated more than $740 thousand in revenue from industry partners and state organizations.

Saint Louis, Missouri

Worked with domestic and international staff, state affiliates, and farmer-leaders to develop and execute an effective, integrated communications process that positively impacted association operations and member recruitment efforts. Produced advertising campaigns, promotional brochures, magazine articles, news releases, speeches, scripts, display graphics, videos and interactive presentations. Responsible for developing, managing, and tracking multiple communication project budgets. Supervised staff and contractors for public relations, media outreach, trade shows, social media, and production of a weekly newsletter and national radio news line. Supervised design and content for multiple web sites. Worked with corporate relations and membership staff to create revenue-generating marketing programs for agribusiness sponsors. ● Authored a comprehensive crisis communications plan that helped stakeholders successfully manage media and customer concerns when the disease was confirmed a year later. ● Designed a global-positioning education program that increased trial and generated incremental sales of more than $120 thousand. ● Developed a field trials program that attracted more than 500 participants by the third year and delivered an overall market share increase of 36 percent.

Saint Louis, Missouri

Developed integrated advertising and sales promotion campaigns for Anheuser-Busch, Con Agra Frozen Foods, Winchester Ammunition, Olin Defense, Purina Mills, Cooper Industries/Wagner Brake, and Hager Hinge. Programs typically involved multi-level sales performance plans for national accounts, retail trade and consumers. Utilized marketing data to identify opportunistic situations and implement strategic plans. Responsible for working with staff and other department heads to manage all phases of creative development, media planning, budget analysis, and client approvals. Also Managing Director of the agency's premium and fulfillment division, supervising six full time associates and a flexible work force of part-time employees.● Rejoined LaSalle and brought $4 million account with me after management changes at TBWA.● Developed an innovative nationwide sporting goods co-op program that engaged more than 1,400 independent retailers and incremental sales performance of $7.5 million. ● Created a unique selling tool and direct mail for a national hardware manufacturer that generated more than 500 sales appointments with architects.

Saint Louis, Missouri

Instrumental in setting the direction and developing national advertising and promotional events including contests, scratch-off card games, retail display incentives, self-liquidating premiums and packaged goods continuity programs. Developed cross-promotion and sponsorship programs between marketers and sportsmen’s groups leading to heightened product knowledge and measurable, incremental retail sales. Supervised staff of nine, including art directors and copywriters, print and broadcast production managers, and support services. Provided Account Management for Eagle Snacks, Ralston Purina, Eveready Battery, Tyson Foods, Winchester Classic Doubles Firearms, Winchester Ammunition, Coleman and Zebco Fishing Tackle.● Created the "Change Your Clock Change Your Battery," campaign that caused nine-volt sales to jump 23 percent over the prior year.

Saint Louis, Missouri

Partner in start-up advertising agency. Provided account management for accounts such as Peter Paul Cadbury, Anheuser-Busch, Con Agra Frozen Foods and Winchester.● Developed a Duck Stamp promotion for an ammunition manufacturer that achieved incremental sales of more than 16 percent compared to the previous fall.● Developed a Turkey promotion that educated hunters and consumed four-times as many shotshells compared to prior years.

Saint Louis, Missouri

Began work as an Estimator and Account Coordinator in the printing division, and later moved to the marketing services division as Account Executive for Peter Paul Cadbury, Mercury Marine, Anheuser-Busch.

Bachelor’S Degree, Communications: Graphic Arts Technology & Management

Activities and Societies: Member and President (1977-78) of the CMSU Graphic Arts and Commercial Arts Association.Graduated with Honors..

Education record

Activities and Societies: Internet Technologies at the University of Illinois Urbana-Champaign; Social Media Workshop and Hands-On Video.

Education record

Activities and Societies: Wrestling team, Spirit yearbook and Flyer newspaper staff, member of the Photography Club, founder and president.

Education record