Robert Carabelli Email & Phone Number

East Windsor, NJ

East Windsor, NJ

• Guide internal and external marketing professionals in order to support the advertising and communication efforts at all 45+ PenFed financial centers nationwide
• Develop marketing and communications strategy for new and emerging regions (markets) with the goal of increasing brand awareness and foot traffic at each of our financial centers
• Coordinate with internal stakeholders to launch merger and acquisition communications that ensure a seamless transition for new members

• Guided the core business from the ground up – product, messaging, value proposition
• Developed in-depth analytics tools and tracking to better share the value of Finable
• Built a business plan to effectively manage and utilize existing revenue as part of a larger go-to-market strategy

• Led the department through a period of transition and growth – building a team and instituting processes to focus on accountability and results
• Increased awareness and gained greater market share in a volatile marketplace – launched deposit initiatives that targeted non-members, generating $58.8 mm in promotional deposits in 2018 (+$33 mm, +128% v. 2017)
• Launched digital communication strategies to increase social media interactions and attract new members in previously untapped markets

• Developed, designed, and targeted marketing campaigns to deepen loan and deposit share-of-wallet (Loans: 13% to 20%; Deposits: 19% to 30%)
• Utilized demographic, market research to pinpoint new pockets of growth opportunity
• Managed and optimized the credit union’s website (overseeing three re-designs) and launched social media pages (Facebook, Twitter) to increase brand awareness and appeal

• Planned and executed an event calendar that generated more than $50,000 annually towards the Foundation’s charitable contribution fund
• Worked with community representatives and institutional business partners to garner financial support for the Foundation’s initiatives
• Led teams of volunteers at events throughout the year to ensure a memorable experience for guestsBoard Secretary: January 2010 – October 2018

Master Of Business Administration, Marketing

Bachelor Of Arts, Journalism, Advertising

Journalism, Communications, Advertising, Marketing and Business