Robert Carlton Email and Phone Number

MUDDY GECKO provides marketing services and contract staffing to companies across the globe. Our service offerings are focused on the following areas: Marketing Strategy, Branding and Branding Strategy, Graphic Design, Collateral Development, Video, Digital & Social Marketing, Website Design, Strategic Communications. Our team has done work across the technology, healthcare, government, transportation, energy, consumer, AI, technology and non-profit sectors including Hewlett Packard, Intel, Micron, ShoreTel, SAP, Dolby, Websense, MathWorks, Avaya, Hitachi, Salesforce, Ericsson, Cisco, Apple, Applied Materials, Genentech, Luxottica, VSP, Evolent Health, Target, Kroger, TacoBell, Lays, Fanta, Pepsi, Burger King, Baja Fresh, Staples, Levis, Cargill, McDonald's, SaveMart, Evite, GEICO, Staples, Ralph Lauren, Mercedes, Toyota, Mazda, LoJack, Chevron, and SunPower. Listed below are several contract positions I have held, primarily across AI-related hardware/software, financial services, and technology. Role responsibilities include strategy development, marketing & communications advisory and program oversight/execution. Most positions are 6-24 months duration.► Head of Global PR & Analyst Communications (contract position) ► Head of Global Communicatons (contract position) ► Advisor, Product & Financial Communications (contract position) ► VP - Industry, Analyst & Media Communication - (contract position)► Advisor to VP Marketing, Product Strategy (contract) ► Head of Global Communicatons & Media (contract position) ► Head of Corporate Communications & PR (contract position) ► Advisor to the CMO (contract position) ► Head of Integrated Marketing Communications (contract position)

During my tenure at the nations 2nd largest commuter rail system, I spearheaded efforts to drive revenue and ridership, coupled with a comprehensive rejuvenation of our brand. I led the marketing, communications, and stakeholder engagement functions, transforming them from the ground up. My teams devised and rolled out strategies to enhance fare and non-fare revenues, amplify our brand's visibility, and elevate our organization's reputation across channels, from traditional and online to digital and mobile.► Revenue responsibility for passenger operating revenues over $300M, growing operating revenue from $301 million in 2012 to 338M in 2015.► Grew annual ridership/customers to 81.6 million annually, achieving second-highest ridership in the agency's 36-year history by reinvigorating marketing organization with a new brand identity and marketing campaigns leveraging traditional, digital and social media tactics.► Designed and executed annual marketing programs/campaigns that achieved 26 consecutive months of ridership growth, delivered YOY ridership gains for 29 months and winning two ADDY advertising awards.► Led crisis communication planning and execution for a diverse range of crises, including large-scale commuter transportation (railroad) accidents, government fraud and corruption crisis communications, and policing agency crisis communications.► Drove advocacy activities for enhancing the safety of the nation’s commuter rail system and spending to support critical infrastructure at the federal (DOT, FFRA) and local levels, and strategies for engaging and influencing legislators and the media on a wide range of policies and topics► Developed / executed non-fare revenue strategy, including outdoor advertising, web advertising, naming rights, program (AED) and ticket sponsorships, and event service revenues. Developed and brought to market new advertising platforms. Grew non-fare revenues by 165%.

Developed strategy for a new brand, global product launches, marketing communications and firm’s global stakeholder engagement strategy for this $7B glass packaging manufacturer. Oversaw global brand strategy, brand architecture, media strategy, market research, marketing communications and global stakeholder engagement for the #1 glass packaging manufacturer with facilities in 21 countries and 22,000 employees.► Led development of multi-million dollar "Glass Is Life" global glass brand campaign – oversight of brand strategy, brand pillars, brand "look and feel ", and media planning for a fully integrated (print, digital, social, online, & events), global B2B / B2C branding/stakeholder engagement/thought-leadership campaign.► Led global product marketing strategy & advertising. Repositioned product marketing to focus on the presentation value, environmental benefits and emotional appeal of glass and developed fully integrated, global marketing campaigns resulting in increased awareness of new products and opening new markets for the company.► Directed messaging and influence/stakeholder engagement strategy for O-I on strategic corporate initiatives (LCA), marketing initiatives (Glass Is Life global glass brand), and new global product introductions/launches (Vortex swirled bottle)► Global interface for glass-related government, industry organizations, and NGO groups (FEVE, GPI) to promote O-I's position & messaging, and influence via messaging, communications materials and executive engagements to adopt favorable positions relative to O-I on critical topics such as life cycle analysis, enviroment, and recyclability.

Launched and built start-up venture to commercialize digital marketing technology that utilizes geographic, demographic and behavioral data to enhance the targeting of promotional offers to consumers, and allow SMBs to leverage marketing tools that would improve business performance.

Positions held at Intel Corporation include:► Director, Marketing► Group Marketing Manager, Corporate Marketing► Manager, Worldwide E-Business Development► Manager, Marketing and Strategy(location for all: Beaverton, OR)

Positions held at GTE Corporation (now Verizon)include:► Manager, E-Commerce and Web Strategy, GTE Corporate, Dallas, TX ► Manager, Customer Retention and Winback, GTE Long Distance, Dallas, TX► Manager, Corporate Programs, GTE Airfone, Oak Brook, IL► Group Product Manager, Data and Facsimile Products, GTE Airfone, Oak Brook, IL► Product Specialist, Network and CPE Products, GTE Network Services, FT. Wayne, IN

Positions held at Ford Motor Company include:► Operations Manager, Ford Parts and Service Division, Chicago IL► Owner Relations Analyst, Ford Parts & Service Division, Dearborn MI