Rob Casey personal email
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Rob Casey is a Principal at AndrewGist at AndrewGist.
Andrewgist
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PrincipalAndrewgist 2019 - PresentGreensboro/Winston-Salem, North Carolina Area
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PrincipalDunbar Furniture Llc May 2018 - Apr 2019High Point, NcDeveloped concept for relaunch of Edward J Wormley by Dunbar brand; edited/updated original archival furniture designs from 1930's, 40's and 50's; modernized original creative marketing assets to appeal to today's interior design community; launched Edward J Wormley Collection through Baker Knapp & Tubbs dedicated trade showroom network.
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PresidentDecca Home 2013 - 2018High Point, North CarolinaManaged US division of vertically integrated Hong Kong based high-end furniture manufacturing and marketing company; operated New York City and High Point NC trade showrooms; global responsibility for furniture design licenses, new product design and consumer-facing brand standards; developed and implemented new product cost accounting model; developed and implemented new website and social media platform; implemented new client services department including deployment of updated technology platform and phone system; developed new warehouse management system and standardized showroom management operating procedures; developed and implemented third-party vendor management model resulting in lowering upholstery lead times from over 12 weeks to under 6 weeks. -
PresidentMartha Stewart Fine Furniture 2010 - 2013High Point, North CarolinaFounding partner of Martha Stewart Fine Furniture, a brand management, licensing and manufacturing company - created with High Point based MT Company, and Bogota Colombia based Lefa International, to source, market and distribute a new high-end Martha Stewart case goods and upholstery to US and international retailers and trade showrooms.
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PartnerBlueprint Creative Partners 2009 - 2010Formed brand management group with New York City based Second Sight Studio and SinoMax USA to sell/market proprietary, compress-packed-cartoned mattress products for warehouse club and native digital distribution channels; turn-key retail programs created for Martha Stewart Living Omnimedia, Westpoint Stevens, Macy's , Springs, Ralph Lauren, Walmart and Costco.
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PresidentMartha Stewart Bedding Co. 2007 - 2009Recruited by Martha Stewart Living Omni Media to launch start-up proprietary bedding collection through Macy's Home and Macy's.com; hired team and developed operating model for designing, sourcing, merchandising, selling and marketing premium bedding assortment. Pitched and landed agreements with major department stores, specialty sleep shops and independent furniture retailers; developed and and launched new website.
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Senior Vice President, Polo Ralph Lauren, Lauren By Ralph Lauren, Barbara Barry HomeHenredon Furniture Industries 2005 - 2007Appointed SVP over all licensed divisions; managed staffing, P&L, product design, product development, sourcing, merchandising, sales and marketing; licensed divisions represented greater than 40% of Henredon's overall revenue while achieving operating profits equal to or greater than 10%. -
Vice President, Ralph Lauren HomeHenredon Furniture Industries 2002 - 2005Managed staffing, P&L, product design, product development, sourcing, merchandising, sales and marketing for Polo Ralph Lauren division; launched Lauren by Ralph Lauren division into over 140 retail accounts in US, Canada, Central and South America; grew licensing revenue +40% over five year period -
Regional Marketing RepresentativeHenredon Furniture Industries 1993 - 2002Responsible for account development, sales and retail marketing of Henredon and Ralph Lauren Home in the Northeast Region; National Account Manager, Beacon Hill | Robert Allen trade showrooms; achieved sales increase in Y1; outpaced companywide growth with +14% growth in '99 and +18% in '00
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Vice President, Sales & MarketingEldred Wheeler Furniture 1987 - 1992Managed sales, distribution and marketing for MA based high-end antique reproduction furniture company; managed licensing relationship with Colonial Williamsburg Foundation; initiated licensing agreement with Boston based Historic New England, the nations oldest and largest regional heritage organization; managed site searches, lease negotiations and staffing for company owned retail stores; served as department supervisor managing 12 person team of craftsmen responsible for producing museum quality, bench-made cabinets, chests, dining tables and bedsteads. -
Account ExecutiveMccann Erickson Worldwide Advertising 1984 - 1987Recruited into McCann Erickson Worldwide management training program in New York City; served on account management team for American Express, Haagen--Dazs Ice Cream, Krugerrand Gold Corporation and History Book Club Inc.
Rob Casey Education Details
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History
Frequently Asked Questions about Rob Casey
What company does Rob Casey work for?
Rob Casey works for Andrewgist
What is Rob Casey's role at the current company?
Rob Casey's current role is Principal at AndrewGist.
What is Rob Casey's email address?
Rob Casey's email address is racasey@me.com
What schools did Rob Casey attend?
Rob Casey attended Providence College.
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