Rob Casey Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

High Point, NC

Developed concept for relaunch of Edward J Wormley by Dunbar brand; edited/updated original archival furniture designs from 1930's, 40's and 50's; modernized original creative marketing assets to appeal to today's interior design community; launched Edward J Wormley Collection through Baker Knapp & Tubbs dedicated trade showroom network.

High Point, North Carolina

Managed US division of vertically integrated Hong Kong based high-end furniture manufacturing and marketing company; operated New York City and High Point NC trade showrooms; global responsibility for furniture design licenses, new product design and consumer-facing brand standards; developed and implemented new product cost accounting model; developed and.

High Point, North Carolina

Founding partner of Martha Stewart Fine Furniture, a brand management, licensing and manufacturing company - created with High Point based MT Company, and Bogota Colombia based Lefa International, to source, market and distribute a new high-end Martha Stewart case goods and upholstery to US and international retailers and trade showrooms.

Formed brand management group with New York City based Second Sight Studio and SinoMax USA to sell/market proprietary, compress-packed-cartoned mattress products for warehouse club and native digital distribution channels; turn-key retail programs created for Martha Stewart Living Omnimedia, Westpoint Stevens, Macy's, Springs, Ralph Lauren, Walmart and.

Recruited by Martha Stewart Living Omni Media to launch start-up proprietary bedding collection through Macy's Home and Macy's.com; hired team and developed operating model for designing, sourcing, merchandising, selling and marketing premium bedding assortment. Pitched and landed agreements with major department stores, specialty sleep shops and.

Appointed SVP over all licensed divisions; managed staffing, P&L, product design, product development, sourcing, merchandising, sales and marketing; licensed divisions represented greater than 40% of Henredon's overall revenue while achieving operating profits equal to or greater than 10%.

Managed staffing, P&L, product design, product development, sourcing, merchandising, sales and marketing for Polo Ralph Lauren division; launched Lauren by Ralph Lauren division into over 140 retail accounts in US, Canada, Central and South America; grew licensing revenue +40% over five year period

Responsible for account development, sales and retail marketing of Henredon and Ralph Lauren Home in the Northeast Region; National Account Manager, Beacon Hill | Robert Allen trade showrooms; achieved sales increase in Y1; outpaced companywide growth with +14% growth in '99 and +18% in '00

Managed sales, distribution and marketing for MA based high-end antique reproduction furniture company; managed licensing relationship with Colonial Williamsburg Foundation; initiated licensing agreement with Boston based Historic New England, the nations oldest and largest regional heritage organization; managed site searches, lease negotiations and.

Recruited into McCann Erickson Worldwide management training program in New York City; served on account management team for American Express, Haagen--Dazs Ice Cream, Krugerrand Gold Corporation and History Book Club Inc.