Responsible for development of marketing strategies, sales building programs, and brand alignment within the East, United States.Key objectives include: research and analysis of market conditions and their potential marketing value to protect and develop new market share for Baskin-Robbins.Planning, management, and administration of budget to combine local and national objectives into market specific plans to increase brand awareness and drive revenue streams.Operational alignment and development of local market reinforcement programs.Partnership with local market leaders to gather input and gain alignment on national and local programs.Development of media plans and media buys with local and national advertising agencies.Partner with Public Relations and promotional agencies to develop and implement PR action plans.Lead development of new, remodeled, and transfer store marketing plans for Baskin-Robbins locations across the United States, exceeding sales projections year-over-year. 2022 Inspire Brands Ally Award and 2023 Baskin-Robbins Brand Transformational award recipient. Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month.

Dunkin’ Brands, Inc. is a premier quick service restaurant franchisor with a leading position in the coffee, bakery and ice cream segments of the QSR category. With more than 16,000 points of distribution in 54 countries, and approximately 150 years of combined history, the brands are two of the most loved around the world.Responsible for development of marketing strategies, sales building programs, and brand alignment within the Southeastern United States.Key objectives include: research and analysis of market conditions and their potential marketing value to protect and develop new market share for Dunkin' Brands.Planning, management, and administration of budget to combine local and national objectives into market specific plans to increase brand awareness and drive revenue streams.Operational alignment and development of local market reinforcement programs.Partnership with local market leaders to gather input and gain alignment on national and local programs.Development of media plans and media buys with local and national advertising agencies.Partner with Public Relations and promotional agencies to develop and implement PR action plans.Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month.Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,200 restaurants in 45 countries worldwide.

Employer Flexible is a business advocate that specializes in delivering tailored solutions across HR, Recruitment and IT.Recruited to implement comprehensive suite of marketing processes and initiatives that would drive up sales and enhance organization brand presence - in 2009, company lacked any formal marketing processes or joined-up marketing activity. Key objectives were to: devise and implement a new marketing strategy, develop a long-term marketing plan, and develop a brand from conception. Transformed company into an astute marketing organization with synchronized marketing activity, a defined target market and a long-term plan for implementing strategic marketing initiatives – key contribution to 216% growth in company revenue.Implemented a strategic CRM tool that enabled company to collect valuable client information whilst analyzing service team productivity – increased database reach from 5000 ‘ideal prospects’ to over 20,000 in a 4 year period.Developed company brand from conception, working with major advertising agencies to create taglines, logo, font and other aspects of brand image that were core to subsequent marketing campaigns and activity.Standardized branding across company materials and focused sales activity around identified target market to enhance efficiency within sales team and other departments.Implemented a more strategic approach to marketing that included targeting key markets at specific periods of the year when demand was highest, rather than conducting simultaneous marketing activity for Recruitment, HR and IT, as had previously been the case.

Sprint Nextel provides a comprehensive range of wireless and wireline communication services to consumer, business and government users with over 54 million customers.Led marketing activity in the entire southern region of the US, overseeing 5 Regional Directors and managing a multi-million dollar budget to provide marketing for clients that ranged from retail organizations to major Fortune 500 enterprises.Partnered with key decision makers to create specific regional marketing campaigns that drove client sales - including developing sales contests (EVDO, Winter Heat Wave Sales) that lifted monthly sales by as much as 66%.

Led marketing activity for the consumer retail channel within the Texas, Oklahoma, Louisiana area. Developed lead generation and PR initiatives that increased retail traffic and brand awareness within all major markets. Region consisted of over 200+ company-owned retail locations.