Robert Grainger Email & Phone Number

Lead and develop sales and marketing plans across all channels, DTC, Amazon. -Develop sales and marketing strategy, drive ambassador programs, website, Amazon strategy, and affiliate partnerships.- Earlier exit than expected due to growth.

Kalamazoo, Michigan, United States

Cross - Functional business leadership approach that builds great culture and results. Inspired/energetic team leadership, flexibility, innovative, creative, project management and persistence are all required for success. Leadership across all departments creating one team, one vision/mission. Lead sales, marketing and supply chain/production and supplier teams to create, launch and grow the brand within budgeted goals. Develop strategic multi-channel marketing plans for go to market with key retailers and distribution partners. Gained strategic distribution in Midwest major retailers leveraging newly created relationships with KeHE, UNFI and other distributor partners that include Amazon and direct to consumer ecomm.

Greater Chicago Area

Lead the Retail Innovations team, which is part of the Shopper Marketing Center of Excellence. Drive in store strategy including leading the in store innovation agenda, driving display go to market strategy as well as driving to overall efficiency of the commercialization process. Lead the development of retailer centric insights based in-store solutions that drive the intersection of the needs of retailers, brands and platforms. Oversee the business case (P&L, budget & analytics) as well as the design, creative development and execution of all merchandising solutions. Develop Sales programs for broker Sales force. Responsible for a team of employees, on-site contractors, agencies and suppliers, as well as responsible for integrating with cross-functional teams. Leverage insights and partners to understand retailer current and future in store trends and implications. Drive partnership with field teams to identify in store opportunities that maximize relationships, sales and margins. Direct inventory analysis of all merchandising, seasonality trends and SKU rationalization. Lead development of on-line catalog of merchandising for all brands.

Perrigo Company5/13- 3/16 Promotional Marketing and Merchandising Team Leader• Build up and lead cross functional team growing the $425 million Promotional business across OTC, Nutritionals, Pet Care business units for retail partners such as Walmart, Target, Walgreens, Costco, Meijer, Sam’s Club.o Team consists of Marketing, Promotions, Sales, Graphic Design,Indirect Procurement, Supply Chain, Sales Ops. • Direct the merchandising team strategies in successful creation and execution of all promotions and displays. o Strategically evaluate customer needs and priorities via customized promotional calendars.o Leverage promotional calendars to create most efficient promotional process from concept through final distribution.• Responsible for Promotional Portfolio Management which includes development and execution of an automated promotional catalog solution for sales team.o Lead Graphic Design group to create promotional concepts and 3-D renderings of all promotional displays in the automated catalog solution to be leveraged by Sales teams. • Leverage CRM database for promotional strategies, forecasting, and ROI analysis. • Collaborate with Promotions for Social Media promotional activities with retailer promotional calendars. • Align promotional Pkg. Engineers with customer strategies/prioritization. • Manage promotions for new product launches to ensure customer promotional launch requirements are met.• Drive improvement throughout the promotional process resulting in reduced lead time, increased efficiency and reduced costs.• Lead promotional/display process resulting in improvements from 94% to 99%+ service levels.• Direct external vendor partners capabilities against internal cost savings and lead time goals, customer promotion requirements.• Accountable for Promotional Sales annual growth goal of 25%, leading/developing 31 person cross functional team.Contributing member of Global Lean Continuous Improvement monthly task force.

Kalamazoo, Michigan Area

Category Marketing, Nutrition• Led Sales and Marketing strategies for key customers on their Store Brand Vitamins and Supplements. Key Customers include Walmart, Sam’s Club, Costco, BJ’s, Walgreen’s, Meijer, Target, and Kroger.• Led Sales teams through development and execution of customer specific sales promotion planning calendars.o Penetrate customer buying and marketing groups for face to face sell- in of promotion plans.o Lead new launch items through Stage Gate process. • Led re-branding initiatives of Costco Kirkland Signature brand, BJ’s Berkeley and Jensen brand and Walgreen Well at Walgreen’s brand.• Led collaboratively with Retailer partners to design new packaging, new formulations and product innovations for Store Brand vitamins and supplements.• Managed Advertising Agency on innovation product launches and retailer specific ads.• Develop In-Store and Digital Marketing plans with retailer to increase awareness and change shopping behavior.• Direct all creative strategies for packaging, promotions, digital.• Exceeded innovation sales goal by 15%.• Responsible for driving sales on a $180 million Vitamins and Supplement business, meeting growth rate goals of 4%.

Battle Creek, Mi

• Led the regional customer Shopper Marketing team in the development of insight-driven Sales and Marketing programs that influenced shopper behavior. Collaborated with Kellogg USA Sales, Marketing and Promotions teams across all BU's. (Morning Foods, Snacks, Frozen Foods, Kashi). • Managed AOR Promotional, Event and Sampling Agency teams; delivered on budget expectations of $4.5 million.•Responsible for field based hospitality/activation programs (NASCAR, baseball, hockey, cycling) leveraging customer programs and in store activation, resulting in over $40 million annual sales volume. (+10%vs goal)•Negotiated sponsorship contracts for Customer programs (NASCAR, NFL, MLB, Rodeo, country music artists, City of Hope, CMN, and other charitable programs). Drove business with an average 3:1 ROI of program spend. Exceeding ROI goals of 2.5:1.•Recognized as a “Who’s Who in Shopper Marketing,” from In-Store Marketing Institute (Sept. 2010).•Penetrated and understood customer challenges/structures. Developed/maintained trusted relationships with retailers by delivering strong brand building, added-value solutions and merchandising. Created customer planning calendars.•Led the Kellogg company Marketing/Promotional agency strategic sourcing RFP initiative for the selection for new agencies. Including Advertising, Promotional, and PR, creating a fully integrated agency model allowing the team to influence Brand, Advertising, PR and Promotional planning to apply to the retailers’ planning calendars.. •Collaborated with Digital Shopper Marketing /E-Commerce grouups. Delivered triple the digital programs of previous year. •Managed several agency AOR relationships for In Store Promotions, Events, Hospitality, Sampling.• Accountable for a promotional budget of + $35 million annually, exceeded Sales goals by 6%. +Responsible for a team of 28 employees in CSM and Merchandising Services.

Mba, Finance/Marketing

Bs, Economics

Activities and Societies: Track & Field, Sigma Alpha Epsilon fraternity