Robert Grainger Email & Phone Number

Lead and develop sales and marketing plans across all channels, DTC, Amazon. -Develop sales and marketing strategy, drive ambassador programs, website, Amazon strategy, and affiliate partnerships.- Earlier exit than expected due to growth.

Kalamazoo, Michigan, United States

Cross - Functional business leadership approach that builds great culture and results. Inspired/energetic team leadership, flexibility, innovative, creative, project management and persistence are all required for success. Leadership across all departments creating one team, one vision/mission. Lead sales, marketing and supply chain/production and supplier.

Greater Chicago Area

Lead the Retail Innovations team, which is part of the Shopper Marketing Center of Excellence. Drive in store strategy including leading the in store innovation agenda, driving display go to market strategy as well as driving to overall efficiency of the commercialization process. Lead the development of retailer centric insights based in-store solutions.

• Perrigo Company5/13- 3/16 Promotional Marketing and Merchandising Team Leader
• Build up and lead cross functional team growing the $425 million Promotional business across OTC, Nutritionals, Pet Care business units for retail partners such as Walmart, Target, Walgreens, Costco, Meijer, Sam’s.
• Direct the merchandising team strategies in successful creation and execution of all promotions and displays. o Strategically evaluate customer needs and priorities via customized promotional calendars.o Leverage.
• Responsible for Promotional Portfolio Management which includes development and execution of an automated promotional catalog solution for sales team.o Lead Graphic Design group to create promotional concepts and 3-D.
• Leverage CRM database for promotional strategies, forecasting, and ROI analysis.
• Collaborate with Promotions for Social Media promotional activities with retailer promotional calendars.

Kalamazoo, Michigan Area

• Category Marketing, Nutrition
• Led Sales and Marketing strategies for key customers on their Store Brand Vitamins and Supplements. Key Customers include Walmart, Sam’s Club, Costco, BJ’s, Walgreen’s, Meijer, Target, and Kroger.
• Led Sales teams through development and execution of customer specific sales promotion planning calendars.o Penetrate customer buying and marketing groups for face to face sell- in of promotion plans.o Lead new launch.
• Led re-branding initiatives of Costco Kirkland Signature brand, BJ’s Berkeley and Jensen brand and Walgreen Well at Walgreen’s brand.
• Led collaboratively with Retailer partners to design new packaging, new formulations and product innovations for Store Brand vitamins and supplements.
• Managed Advertising Agency on innovation product launches and retailer specific ads.

Battle Creek, MI

• Led the regional customer Shopper Marketing team in the development of insight-driven Sales and Marketing programs that influenced shopper behavior. Collaborated with Kellogg USA Sales, Marketing and Promotions teams.
• Managed AOR Promotional, Event and Sampling Agency teams; delivered on budget expectations of $4.5 million.
• Responsible for field based hospitality/activation programs (NASCAR, baseball, hockey, cycling) leveraging customer programs and in store activation, resulting in over $40 million annual sales volume. (+10%vs goal)
• Negotiated sponsorship contracts for Customer programs (NASCAR, NFL, MLB, Rodeo, country music artists, City of Hope, CMN, and other charitable programs). Drove business with an average 3:1 ROI of program spend..
• Recognized as a “Who’s Who in Shopper Marketing,” from In-Store Marketing Institute (Sept. 2010).
• Penetrated and understood customer challenges/structures. Developed/maintained trusted relationships with retailers by delivering strong brand building, added-value solutions and merchandising. Created customer.

Mba, Finance/Marketing

Bs, Economics

Activities and Societies: Track & Field, Sigma Alpha Epsilon fraternity