Bobby Chin Email & Phone Number

New York, Ny, Us

New York, New York, Us

- $50M+/yr marketing budget management- Increased MRR from $13M to $18.2M in less than 1 year- Scaled syndicated partners spend up 1.8x YoY- Managed 4 direct reports

MoreHuman Media starts, grows, and scales DTC ecommerce brands. We blend data + creative + a deep understanding of human behavior for a more human, more effective approach to marketing.Our team has over $100 million spend in performance marketing experience and 7+ years of brand building, direct response, and ecommerce experience.

New York, Ny, Us

New York, Ny, Us

Jump 450 Media is a full-service, performance-based digital marketing agency that intelligently melds the creativity of ad writing, design and development with the science of programmatic display, native, social and video media purchasing. Using a highly evolved creative and quantitative-focused approach, Jump 450 Media has the unique ability to reach billions of consumers globally and deliver highly scalable sales growth, demand generation and market awareness for brands.Our Mission:We scale the world's best ideas through digital advertising — by aligning purpose with profit.• Directly managing $1MM+ in monthly spend on paid search performance marketing• Building, managing, and optimizing conversion-focused funnel campaigns on Google Search, Bing, Amazon, UAC, Apple Search, YouTube, Shopping and GDN.• Combining data, technical media buying, client partnerships, and agency teamwork across creative and other channels to hyper scale growth and exceed goals

Chicago, Illinois, Us

• Drive day-to-day client communications, reporting, digital education, and optimizations that span across 10-15 accounts totaling $350K-$400K in monthly media spend.• Create automated solutions to improve internal and external processes, including usage of scripts, excel macros, and 3rd party platforms (Kenshoo/Google Ads Sheet Integration) • Study overall business performance and goals to formulate holistic digital strategies to achieve campaign KPIs.• Build and present quarterly business reviews with key client executives• Lead recurring SEM trainings with associates and interns • Advanced skills with Google Adwords, Bing Ads, Excel, and Kenshoo• Daily responsibilities include account creation, optimization, reporting, and pacing via third party bid management tool

New York, New York, Us

Programmatic- Brightroll DSP- AdForm- DoubleclickPaid Search- AdWords- Bing- Kenshoo- Doubleclick- Google Analytics

New York, New York, Us

• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Manage and maintain updates for large keyword lists.• Provide creative copy suggestions to increase ROI• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.• Keep pace with search engine and PPC industry trends and developments.• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.• Monitor and evaluate search results and search performance across the major search channels.• Communication to team and management on project development, timelines, and results.• Work closely with the other team members to meet client goals.• Use of Kenshoo, SEMrush, Keyword Planner, Omniture, DBM