Robert Chmelař Email and Phone Number
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Experienced marketer with ability to connect online and offline worlds thanks to extensive knowledge of digital marketing and business implementation of direct channels. Gifted with capability to understand different target groups and create relevant marketing strategy including campaign management and media planning in both B2C and B2B segments. Well-versed in media strategy development and execution.Specialties: Marketing strategy, Brand positioning, Media planning, Pricing strategy, Product design, PR / External communication, Distribution strategy, Online marketing, Digital channels, Channel management, Customer intelligence, Business planning, Project management. Key Achievements:💛 Turned a brand with a questionable reputation into the most sought-after (in terms of preferences and consideration) and third best-known brand on the energy market in three years.🌟 Developed direct distribution from marginal share of sales to main source of new customers in two years💫 Doubled client base three consecutive years and than achieved in average 10% yearly growth on saturated and highly competitive market🏆 Marketer of the year (2020) with campaigns awarded in all important marketing competitions (5x Effie, 9x IMC Czech, 3x IMC Europe, 2x Zlatá pecka, 1xFEIEA Europe)
Partners Financial Services, A.S.
View- Website:
- partners.cz
- Employees:
- 1115
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Group Chief Marketing OfficerPartners Financial Services, A.S. May 2022 - PresentPrague, Czechia
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FounderBezdodavatele A.S. Jun 2020 - PresentPrague, Czech RepublicWe want to bypass traditional energy suppliers and connect households directly with Czech producers of electricity from renewable sources. We can also supply natural gas where we compensate for CO2 emissions from its combustion. So you can light, heat and cook at home without a negative impact on our environment.The best part is that you can even save on it. We charge current market prices, without surcharges, margins or speculation. You simply pay whatever electricity / gas costs at the… Show more We want to bypass traditional energy suppliers and connect households directly with Czech producers of electricity from renewable sources. We can also supply natural gas where we compensate for CO2 emissions from its combustion. So you can light, heat and cook at home without a negative impact on our environment.The best part is that you can even save on it. We charge current market prices, without surcharges, margins or speculation. You simply pay whatever electricity / gas costs at the moment you consume it. The money just "flows" through us. We charge a fee for this comparable to streaming services such as Netflix or Spotify. Show less -
Head Of MarketingAcema Credit Czech, A.S. Feb 2022 - Apr 2022Prague, CzechiaCreating brand positioning and long-term marketing strategy for non-banking business loans (Acema.cz) and a P2P investment platform (Bondster.com). -
Marketing Director / CmoBohemia Energy May 2017 - Jan 2022Prague, The Capital, Czech RepublicMember of top management responsible for all brands in portfolio (Bohemia Energy, Slovakia Energy, Europe Easy Energy, Comfort Energy, X energie, Amper Market, Energie ČS, etc.).✔ Established strategy and proposition for all brands in portfolio.✔ Transformed Bohemia Energy brand and switched acquisition from push (D2D + outbound calls) to pull (online and inbound calls) in 3 years.✔ Campaig awarded in all important marketing competitions (Effie, IMC Czech, IMC Europe, Zlatá pecka) -
Chief Marketing OfficerIng Bank Česká Republika Apr 2016 - Apr 2017Prague, The Capital, Czech RepublicManaging Marketing & Communication department while preparing the company for substantial growth.✔ Created long term MarCom strategy✔ Developed new brand positioning✔ Designed new retail banking products and distribution strategy -
Senior Media ConsultantOmd Czech Aug 2015 - Mar 2016Prague, The Capital, Czech RepublicCreating a media strategy for top Financial, FMCG and Service/Entertainment companies (e.g. Air Bank, Home Credit, Česká Pojišťovna, Generalli, Heinz, Maspex, Dr. Oetker, Bohemia Sekt, UPC, The Walt Disney Company)Managing a team of media planners. -
Head Of Marketing And CommunicationIng Bank Česká Republika Dec 2011 - Mar 2015Prague, The Capital, Czech RepublicMember of management team responsible for Marketing and Communication department, covering both B2C and B2B segments. Setting the brand and marketing strategy, managing internal & external communication (PR) and responsibility for retail sales, direct channels and P&L.✔ Turned ING Bank into a preferred bank for saving in retail market and client focused commercial bank.✔ Actively participated on global ING brand strategy and new visual identity development.✔ Campaign awarded with… Show more Member of management team responsible for Marketing and Communication department, covering both B2C and B2B segments. Setting the brand and marketing strategy, managing internal & external communication (PR) and responsibility for retail sales, direct channels and P&L.✔ Turned ING Bank into a preferred bank for saving in retail market and client focused commercial bank.✔ Actively participated on global ING brand strategy and new visual identity development.✔ Campaign awarded with bronze EFFIE in 2014 and silver Czech Direct & Promo in 2015. Show less
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Retail Product Marketing And Sales Manager (Čr/Sr)Ing Bank Česká Republika Jan 2011 - Nov 2011Prague, The Capital, Czech RepublicMember of retail bank management team responsible for Marketing, Sales, CRM, Research and Business Intelligence.✔ Established ING as a banking brand on retail market. ✔ Developed and implemented ING Bank brand positioning via product communication while meeting sales and P&L objectives.✔ Achieved growth in sales despite challenging market conditions and new competition entering the market with aggressive pricing strategy
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Direct Distribution Manager (Čr/Sr)Ing Jan 2009 - Dec 2010Prague, The Capital, Czech RepublicResponsible for acquisition, cross-sell, up-sell and servicing via direct channels in Czech and Slovak Republics covering Marketing (ATL & BTL communication), Sales and Channel Management. ✔ Developed direct distribution channel in face distribution oriented company -
Interactive Channel Manager (Čr/Sr)Ing Bank Česká Republika Apr 2007 - Dec 2008Prague, The Capital, Czech RepublicTurned an internet into a real distribution channel using online & “offline” marketing communication in Czech and Slovak Republics.✔ Built a strong affiliate marketing platform that still generates remarkable sales results. -
Online And Direct Marketing ManagerCitibank Feb 2004 - Mar 2007Prague, The Capital, Czech RepublicManagement of all internet activities for Czech retail bank (personal banking and SME) and Slovak consumer finance division (CitiFinancial) including internet banking, its improvement and utilization. Responsibility for CRM and management of all Direct Marketing campaigns.▶ Since 2006 responsible also for overall marketing communication (ATL & BTL) of Personal Loans segment in Czech and Slovak Republics. -
Banking Systems ManagerCitibank Jul 2002 - Jan 2004Prague, The Capital, Czech RepublicProject management – coordination of development, testing and implementation of new banking applications and enhancements of current banking software. ✔ Managed several core projects like new Internet Banking, automated investment portfolio allocation system (CitiGold Wealth Planner) implementation, etc.
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Office ManagerLemoine & Associates Mar 2002 - Jun 2002Prague, The Capital, Czech RepublicFounding company’s Prague branch from a technical, legal and personnel point of view.
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Operations ManagerIntelcom Economic Consulting, S.R.O. Nov 2000 - Feb 2002Prague, The Capital, Czech RepublicEstablishment and supervision of company’s key department (Operations Dept.) and communication with parent company. -
Operations OfficerMultilink Investment, S.R.O. Sep 1999 - Nov 2000Prague, The Capital, Czech Republic- Intercession of trading at the foreign exchange market.- Acquiring and analyzing economic data (fundamental and technical).
Robert Chmelař Skills
Robert Chmelař Education Details
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Executive Mba -
Special High School Of TransportTrader In Transport (37-65-7) -
Secondary Technical SchoolMechanical Engineering (23-81-6)
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Duke University @ CourseraBehavioral Economics
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Programs And Professional Trainings
Frequently Asked Questions about Robert Chmelař
What company does Robert Chmelař work for?
Robert Chmelař works for Partners Financial Services, A.s.
What is Robert Chmelař's role at the current company?
Robert Chmelař's current role is Marketing director / CMO.
What is Robert Chmelař's email address?
Robert Chmelař's email address is ro****@****mail.cz
What is Robert Chmelař's direct phone number?
Robert Chmelař's direct phone number is +4202574*****
What schools did Robert Chmelař attend?
Robert Chmelař attended The Nottingham Trent University, Special High School Of Transport, Secondary Technical School, Duke University @ Coursera, Programs And Professional Trainings.
What are some of Robert Chmelař's interests?
Robert Chmelař has interest in Psychology, Travelling, Photography, Painting (Oil On Canvas), Sculpting, Golf.
What skills is Robert Chmelař known for?
Robert Chmelař has skills like Marketing Strategy, Online Marketing, Marketing Communications, E Commerce, Direct Marketing, Product Management, Crm, Digital Marketing, Marketing, Project Management, Mobile Marketing, Business Planning.
Who are Robert Chmelař's colleagues?
Robert Chmelař's colleagues are Ivana Slezáková, Martina Fohlerová, Lenka Paráková, Kateřina Jurášková, Pepa Zdanovec, Štěpán Hrnčíř, Lukas Macsai.
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