Support the growth of 3DXTECH products globally by driving an optimal marketing mix (PR, social, content, etc.) and adapting marketing programs to the needs of the 3d printing market.- Develop and deploy the marketing plan that drives demand for the company’s products and services- Directs both offline and online marketing functions, including a robust e-commerce platform- Create and implement an annual marketing plan- Plan and administer the company’s marketing budget- Develop and support marketing and customer development programs- Lead digital marketing activities: newsletters, social media, webinars, etc.- Manage website activities, promotions, and Google Adwords- Own the company’s social media presence on LinkedIn, Facebook, Instagram, YouTube, etc.- Act as a brand champion for all company brands (3DXTECH, Triton, Gearbox)- Develop a strategy to grow and promote brands-Manages and develops the company’s marketing staff, providing direction and focus on achieving company goals-Ensure all campaigns have measurable response and conversion rates, reporting key data to senior management

Focus on delivering measurable, trackable results in standalone digital projects and enhancing traditional marketing efforts with online marketing methods. Communication, project management and time management skills are key in taking a project from client consultation to ideation to implementation to reporting. Stay up-to-date with SEO, SEM, PPC, CRO and passionate about learning new technologies and tactics. Technically savvy, comfortable working with WordPress, Google’s Digital Marketing products, Adobe’s Creative Suite and web hosting; assisting the Marketing Specialist and Account Executives with communications to clients and associates over the phone, in person and via email, so a patient and professional attitude is required. Specific responsibilities include, but are not limited to:• Develop digital marketing campaigns across multiple technologies• Develop, deploy and optimize generic and personalized landing pages• Manage CRM system and create automation campaigns• Create reports for multi-channel marketing campaigns• Assist AEs in selling digital marketing tactics• Discover and evaluate new digital marketing opportunities for internal and external clients• Develop and deploy email marketing campaigns• Manage client and Allegra online content• Attend to client digital needs and immediately address any issues; website checks• IT/Network liaison and backup for internal IT requirements• Assist and back-up Allegra’s Online Store Front as needed• WordPress CMS editing and training• Create and prepare sales and marketing support materials• Social media and website tracking, posting and issue resolution• Creative project management, planning, smattering of copywriting, proofing, ideas andstrategy

Construct and oversee marketing projects to increase leads, sales, and company exposure. My marketing team is built with talented individuals that has experience in graphic design, email campaigns, social media, copy writing, Google Ad words, video production and so much more. With this talented team, we are able to take this marketing program to a whole new level and accomplish new feats to further improve the company. As the marketing director, I make sure projects are running properly, everyone knows their role, deadlines are met, improve workflow for smoother production, and keep track of ROI. But I dont treat the "director role" as an excuse to sit back and watch others do the work. Since the marketing team was just me in the beginning, I will roll up my sleeves and help out where needed:- Graphic design- Copy writing- Google Ad words and PPC- CRM management- Website updates- Contacting customers- Email campaigns- And so much more...Since I've taken the role of Marketing Director sales and lead numbers have climbed significantly. Bigger projects, like catalogs and new websites, were handled efficiently and completed in a timely fashion. We are continuing to improve our every day procedures and are finding new projects to further improve the company.

Constructing and coordinating a world class marketing team that creates pull through business while supporting innovative ways to support and deliver competitive advantages to our direct sales team and the clients we serve. - Uncover new marketing opportunities to promote our brand and attract new customers. - Create compelling email campaigns that focuses on the advantages we provide our customers. - Manage and update CRM system that can be used effectively by all departments in our organization. - Design marketing materials that will help sales team promote our products and services to our customers and leads. - Write articles that focus on current trends in the food and beverage industries and deliver them to our customers. - Plan and attend trade shows. Once completed, construct email campaign to contact new leads from trade show.

- Maintain and update website with fresh photos and informative copy.- CRM administrator (SalesForce) that oversees the implementation of the program throughout the company. This involves (but not limited to): monitoring the progress of all leads coming into the system, keeping contacts and accounts clean as possible, creating helpful reports for both sales and management teams to help with their responsibilities, and work one-on-one with individuals to help with using the program and to fix and issues.- Organize automatic marketing plans (Act-On) that will keep our sales staff in constant contact with their customers (both present and past). These emails range from asking customers to fill out a survey to asking if they need other assistance. - Recognize trends with Google Analytics and email campaigns to make necessary and productive changes and, if necessary, address these findings with sales and management.- Manage and construct an advertising plan for the year and design eye-attracting ads that most appeals to our target audience. - Create weekly emails to specific clients that are carefully grouped based on need and trends.- Design marketing materials (brochures, banners, emails, etc…) that will help sales relay the correct information to their customers and help them close their deals.- Support sales staff with data, market trends, account analysis and customer services requests- Manage telemarketing team and provide quality call lists and scripts for the team to use.

- Design ads to be published in various different outlets.- Help introduce our new CRM system to the firm and travel to our other locations to give presentations about the new system and to work one-on-one with attorneys and secretaries to get them familiar with the program.- Create presentations, reports and handouts for meetings and shows.- Work one-on-one with attorneys to create any presentation/informative materials they needed.- Construct newsletters for different practice groups within the firm.- Help setup and attend events to talk to clients about the firm.- Discover and create new products to use as handouts for shows and other events- Create invites for firm functions.- Photography.- Touch-up photos using Photoshop