Robert Cliatt, Css, Cbs, Mba Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Responsible for executing all functions relating to selling, distribution, brand development, promotion and merchandising of United's craft product portfolio in target accounts both On and Off-Premise. Develope and fosters a deep understanding of United's brands and working knowledge of the beer and spirits segments. Track and analyze retailer volume and distribution performance, and develop a strong partnership with target accounts and United sales team to ensure seamless… Show more Responsible for executing all functions relating to selling, distribution, brand development, promotion and merchandising of United's craft product portfolio in target accounts both On and Off-Premise. Develope and fosters a deep understanding of United's brands and working knowledge of the beer and spirits segments. Track and analyze retailer volume and distribution performance, and develop a strong partnership with target accounts and United sales team to ensure seamless communication.• Develop strategies for brand and product launches • Grow craft spirits dollar volume more than 140% month over month, year over year in the most competitive territory• Created and maintain Craft Beer & Spirits Portfolio Documents, including brand and items descriptions, pricing, cocktail recipes, and social media to showcase and streamline information for United reps to ensure sales and brand growth• Designed and update shelf talkers for every craft beer and spirits SKU distributed by United• Sell products along with brand stories to promote proper messaging and build long-term success for customers, suppliers, and United • Lead staff trainings, customer tasting events, and others educational programs to grow brand and product knowledge• Managed all new item submission, promotions, and in-store sets as Key Account Manager for Whole Foods Show less

•Increase overall sales in assigned market by 12.8 percent•Maintain accounts in Atlanta, including Midtown, Edgewood, Hapeville, and Howell Mill Area•Create a demand for craft beer in a previously high domestic selling territory (West Georgia) leading to a 48.6 percent increase in craft sales•Gain cooler space for new innovation from suppliers to help increase overall sales •Construct displays to increase awareness of products and sponsored events•Develop high level… Show more •Increase overall sales in assigned market by 12.8 percent•Maintain accounts in Atlanta, including Midtown, Edgewood, Hapeville, and Howell Mill Area•Create a demand for craft beer in a previously high domestic selling territory (West Georgia) leading to a 48.6 percent increase in craft sales•Gain cooler space for new innovation from suppliers to help increase overall sales •Construct displays to increase awareness of products and sponsored events•Develop high level relationships with accounts to ensure high level of communication and trust•Ensure products are rotated, in-date, customer appropriate, competitively priced, merchandised and promoted•Educate accounts on new products and segments to grow overall profits and diversity •Portfolio includes, but is not limited to Beer; Miller/Coors, Tenth & Blake, Abita, Angry Orchard, Ballast Point, Boulevard, Colt 45, Diageo, Finch's, HUSA, Kinky, Mark Anthony, Mother Earth, New Holland, Orpheus, Sierra Nevada, Sweetwater, Terrapin. Wine; 14 Hands, Arbor Mist, Arnold Palmer, Avalon, Bandit, Beringer, Biltmore, Cellar 8, Chateau St Jean, Chateau St Michelle, Columbian Crest, Fancy Pants, Five Oaks, Four Vines, Gabbiano, Greg Norman, J Roget, Jackson Estates, Joel Gott, Kendall-Jackson, La Crema, Mark West, Menage A Trois, Red Diamond, Rex Goliath, Robert Mondavi, Spellbound, Sutter Home. Non-Alcoholics; Crunk, Redline, Xing Tea, Xiyence. Show less

Smyrna, Georgia, United States

Joined United Distributors as a Chain-Beer Grocery Merchandiser to join a market leading Family-Owned alcohol distributorWorked to learn brands, commodities, and industry inside and outCollaborated with numerous teams in order to maintain United’s “look of the leader” throughout all segments of our business.

•Temporary position taken to aid in the creation and growth of a new design company•Developed and implemented business plan to increase profits and reduce overhead•Created marketing initiatives to generate new business and share products and services

Greater Atlanta Area

•One of 28 Field Marketing Managers that increased market share from 89 percent to 93 percent for 5-Hour Energy•Interviewed, hired, trained, and managed 14 marketing representatives •Led the southeast region 5 consecutive months in total 5-Hour Energy bottles distributed •Surpassed monthly goal of 45,000 bottles by average of 22 percent•Researched, contracted, and implemented plans for sampling/marketing events to reach targeted demographics•Interviewed, hired, and directed… Show more •One of 28 Field Marketing Managers that increased market share from 89 percent to 93 percent for 5-Hour Energy•Interviewed, hired, trained, and managed 14 marketing representatives •Led the southeast region 5 consecutive months in total 5-Hour Energy bottles distributed •Surpassed monthly goal of 45,000 bottles by average of 22 percent•Researched, contracted, and implemented plans for sampling/marketing events to reach targeted demographics•Interviewed, hired, and directed interns at three area universities as part of the Collegiate Marketing Program•Planned and directed consumer sampling activity including daily missions for 3 branded vehicles •Worked with major corporate sponsorships and athletes including cycling, golf (PGA), and NASCAR •Developed and fostered relationships with multiple Fortune 500 Companies to increase the 5-Hour Energy brand •Managed all aspects of consumer sampling, including logistics, idea development, and event collateral•Integrated marketing campaigns to grow brand awareness, new consumers, and brand loyalty •Reported the status of sampling activities including consumer feedback, interpreted findings, recommendations•Collaborated with peers, sales team, and executives to reach strategic goals and evolve with the brand• Create and maintain a unique marketing presence to enhance promotion and sales• Implement new sampling system that lead to an increase of over 60 percent efficiency• Plan, manage, and direct consumer sampling activity in the Atlanta market• Manage event logistics including three out of town events• Increase brand awareness and overall sales• Research events in Atlanta that benefit sales and the 5-Hour brand and create schedule to effectively reach goals• Maintain inventory and sampling numbers to ensure accuracy• Actively train Brand Ambassadors on best practices and new delivery tactics• Communicate full product knowledge during marketing events• Increase brand awareness and drive trail to purchase Show less

Greater Atlanta Area

• Managed eastern suites at Bobby Dodd Stadium to ensure all suite holders’ needs were effectively met• Led a team of 18-20 gameday staff members including suite attendants, ticket attendants, and floor captains• Oversaw suite load-ins for designated areas• Liaison between suite holders and facilities, caterers, athletic association, and other Colonnade staff

Greater Atlanta Area

• Create and implement new script format for football and write scripts for all home games • Coordinate on-field recognitions, presentations, and promotions and serve as game day producer directing on-field, video, and public announcement elements at football games• Coordinate donation requests with Compliance office and ensure their fulfillment• Responsible for daily communication and relations with Junior Jacket Club• Create revenue by selling baseball experiences including;… Show more • Create and implement new script format for football and write scripts for all home games • Coordinate on-field recognitions, presentations, and promotions and serve as game day producer directing on-field, video, and public announcement elements at football games• Coordinate donation requests with Compliance office and ensure their fulfillment• Responsible for daily communication and relations with Junior Jacket Club• Create revenue by selling baseball experiences including; bat boys, group tent, and first pitch opportunities• Serve as marketing contact for the Reck Club• Handled on-campus marketing for all sports• Develop new initiatives for baseball including $2 Tuesdays, Dog Day at the Park, and Murphy Candler Day Show less

• Second in command in all Conference matters • Updated website material including sponsorships page, press releases, and polls• Wrote press releases for conference sports and sponsorships• Assisted with conference events including; Presidents Meetings and Spring Event• Managed conference finances • Created conference sports schedule

Athens, Georgia Area

• Created, implemented, and assessed marketing and promotional plans, leading to an increase in attendance, atmosphere, and awareness for volleyball(11% increase), equestrian(25%), and men's(32%) and women’s tennis (16%) while forming and following budgets• Oversaw all aspects of game day production including: creating game scripts and timing sheets, video boards, audio selections, ceremonial events, halftime acts, and National Anthem singers for volleyball, equestrian, men’s basketball… Show more • Created, implemented, and assessed marketing and promotional plans, leading to an increase in attendance, atmosphere, and awareness for volleyball(11% increase), equestrian(25%), and men's(32%) and women’s tennis (16%) while forming and following budgets• Oversaw all aspects of game day production including: creating game scripts and timing sheets, video boards, audio selections, ceremonial events, halftime acts, and National Anthem singers for volleyball, equestrian, men’s basketball, gymnastics, baseball, and men’s and women’s tennis• Worked with head coaches and graphic designers to create schedule cards, magnets, and posters• Organized and oversee the creation and distribution of print projects, letters, fliers, and other marketing materials• Interviewed, hired, scheduled, and supervised 14-18 student assistants in charge of game day duties• Coordinated with ISP-Georgia Sports Properties to ensure the fulfillment of sponsorships• Coordinated visits to Greek life houses and functions to promote upcoming events • Lead the Southeastern Conference in Men’s and Women’s tennis attendance• Produced 2nd largest regular season Men's tennis match in program history with over 1,200 fans• Aided in creating and implementing baseball marketing and promotion plan, breaking multiple attendance records including, season ticket sales, overall season attendance, largest crowd, largest opening weekend crowd, and largest three game series crowd• Fulfilled baseball birthday party and little league ticket requests• Produced advertising schedule for local paper campaign and negotiate and purchase space in regional publications• Assisted with writing of radio and video advertising spot scripts• Updated promotional page for team site with upcoming promotions, posters, and informational fliers Show less

• Promoted women's soccer match against the Mexico National Team and met attendance goals• Started as student volunteer and promoted to paid head student intern• Aided in promotional efforts for softball including: creating scripts, contacting groups to attend games, taking groups on facility tours, running in-game promotions, and running in-game atmosphere• Assisted with all pre-game, in-game promotions and autograph sessions for soccer, volleyball, men's & women's basketball… Show more • Promoted women's soccer match against the Mexico National Team and met attendance goals• Started as student volunteer and promoted to paid head student intern• Aided in promotional efforts for softball including: creating scripts, contacting groups to attend games, taking groups on facility tours, running in-game promotions, and running in-game atmosphere• Assisted with all pre-game, in-game promotions and autograph sessions for soccer, volleyball, men's & women's basketball, gymnastics, men's & women's tennis, softball, and baseball• Implemented Hispanic marketing outreach to local community to increase awareness of women’s soccer• Assisted with Junior Bulldog Club events and membership kit distribution Show less

Athens, Georgia Area

• Appropriated over $20,000 in University funds to nine organizations• Ensured all money was distributed fairly and responsibly

• Met with company representatives to determine marketing goals and target markets• Provided key marketing, communications, and strategic planning to establish Crocs as a reputable name in footwear on campus

• Assisted in daily operations and developing action plans to bolster the company's growth• Initiate contact with potential clients via phone and e-mail• Oversaw orders from start to finish including: inventoried stock, packaged and assembled products, printed postage, and mailing

Bachelor Of Business Administration (Bba), Sport Management, 3.6 Gpa

Activities and Societies: Sports Business Club; President College of Education Budget Allocation Committee Held four separate internships.

Master Of Business, Sport Administration, 4.0 Gpa

Activities and Societies: Sports Administration Club; President Georgia State University's Master's of Sport Administration program was.