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Marketing and operations executive with a consistent track record of creating and launching high impact revenue and profit growth initiatives. Proven ability to learn new businesses quickly and uniquely adept at linking customer insights, market trends and emerging technologies to create innovative new business models, channel strategies, product solutions and recurring revenue services. Demonstrated experience building and leading cross-functional teams to achieve business results and create long-term value in large multi-national corporations and small start-up ventures.
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Evp Product & MarketingVersatile Systems, Inc 2014 - 2015Wilton, CtResponsible for all product development, management and marketing related functions, including brands, web sites, public relations, advertising and sales support. Reported to CEO with a staff of 15. -
Vice President Product Management & Engineering - Tyco Integrated SecurityTyco International 2011 - 2013Boca Raton, FlResponsible for product and service solution innovation and marketing for $2B Tyco North American Commercial Security business (formerly ADT Commercial). Reported to President with a direct staff of 40. Built a portfolio of hosted and managed cloud services to differentiate TycoIS/ADT and drive high margin recurring revenue. -
Vp Product ManagementAdt Security Services 2008 - 2011Boca Raton, FlManaged all residential, small business and enterprise commercial security solution design, development and market launches for the $6B ADT North America business. Reported to CMO with a direct staff of 15. Led development and launch of ADT’s Pulse residential and small business interactive services solution that has become the cornerstone to ADT Residential business growth. -
Vp Operations & MarketingAduromed Corporation 2006 - 2008Bethel, CtAduromed is a venture capital funded provider of specialized systems to treat and dispose of regulated medical waste for the healthcare industry. Responsible for all marketing, strategic planning and corporate communications activities as well as sales support, customer and technical service. Reported to President and CEO with a staff of 7.
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PartnerAdvanced Materials Partners/Am Private Investments 2000 - 2003New Caanan, CtAMP is a strategic consulting firm that assists corporate clients such as S.C. Johnson and Alcoa in finding and exploiting new technologies to create new products to drive core business and new category growth. Responsible for client relationship management, identification of new product and business opportunities, and assisting with a broad range of transactions including acquisitions, alliances, and strategic equity investments.
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Vice President Marketing, Global InnovationPepsico 1996 - Apr 2000Purchase, NyManaged worldwide innovation efforts across entire portfolio of Pepsi-Cola Company brands. Accountable for cross-functional leadership to ensure flawless installation of new product, package and merchandising equipment platforms across Pepsi’s international bottler network. Reported to EVP and Chief Marketing Officer, with a staff of 25. Led development and launch of Project Globe, a new Pepsi graphic design and proprietary “Swirl” family of plastic and glass bottles. Played a key role in… Show more Managed worldwide innovation efforts across entire portfolio of Pepsi-Cola Company brands. Accountable for cross-functional leadership to ensure flawless installation of new product, package and merchandising equipment platforms across Pepsi’s international bottler network. Reported to EVP and Chief Marketing Officer, with a staff of 25. Led development and launch of Project Globe, a new Pepsi graphic design and proprietary “Swirl” family of plastic and glass bottles. Played a key role in the successful launch of Aquafina water, Lipton tea, and other products to build Pepsi’s alternative beverage portfolio. Show less -
Director Marketing, Package InnovationPepsico 1991 - 1996Somers, NyLed a refocus on packaging as a vehicle to drive soft drink category growth in North America. Reported to SVP Marketing, grew a marketing team from 8 to 15 and managed a $5-8MM budget. Created and launched The Cube™ can 24 pack, Big Slam™ 1 liter bottle, and Quick Slam™ 20 ounce bottle, which combined to drive a majority of Pepsi’s volume and profit growth between 1992 and 1997. -
Director, Fountain MarketingPepsico 1989 - 1991Managed all brand management and customer marketing for Pepsi’s $2.3 billion fountain beverage business. Created and launched Pepsi’s “Total Beverage” strategy by adding iced tea, coffee, juice, and frozen carbonated beverages to the fountain product lineup.
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Director, Channel MarketingPepsico 1987 - 1989Purchase, NyManaged a $45M budget and five person team with accountability for growing Pepsi's 1 billion case cold bottle and vending businesses. Created Pepsi's first national business-to-business direct marketing program, which reduced sales lead generation cost by 45% and drove 50% jump in vending machine placements.
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Group Manager, Bottler Strategic PlanningPepsico 1985 - 1986Purchase, Ny
Rob Meyer Skills
Rob Meyer Education Details
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Finance & Operations -
Mechanical Engineering -
Engineering
Frequently Asked Questions about Rob Meyer
What is Rob Meyer's role at the current company?
Rob Meyer's current role is Managing Partner at Insight2Innovation l Innovator l Growth Strategist l Business Advisor.
What is Rob Meyer's email address?
Rob Meyer's email address is rc****@****ine.net
What is Rob Meyer's direct phone number?
Rob Meyer's direct phone number is (800) 262*****
What schools did Rob Meyer attend?
Rob Meyer attended Columbia Business School, Rensselaer Polytechnic Institute, Trinity College-Hartford.
What are some of Rob Meyer's interests?
Rob Meyer has interest in Football, Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Collecting Art, Shooting, Reading, Gourmet Cooking, Sports.
What skills is Rob Meyer known for?
Rob Meyer has skills like Product Management, Product Marketing, New Business Development, Marketing Strategy, Strategic Planning, Sales Management, Business Development, Product Development, Business Strategy, Cross Functional Team Leadership, Competitive Analysis, Team Leadership.
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