Robert Coleman Email & Phone Number

Ireland

Remote

Responsible for the end to end Sales Cycle from prospect generation to closing the deal and onboarding the partner. This process involves but is not limited to, identifying prospects, demoing the ParlayBay product to prospects, negotiating and sending over a commercial proposal, finalizing all contract negotiations, onboarding the partner and dealing with any Account Management issues that may arise from our partner.

County Dublin, Ireland

• Responsible for the monetization of existing partners and all new partners in the Lifestyle Savings module of Wrkit.com. With regards new partners this involved onboarding such partners, from lead discovery to close, ahead of adding them to Wrkit.com platform. I then managed all the accounts in question, dealt with any queries, renewed the accounts and then upsold any opportunities that may arise. • SaaS experience from handling the full sales cycle from opportunity to close from selling the five Wrkit.com modules.

County Dublin, Ireland

Affiliate/Partner Account Management - Responsible for managing all the major Gaming partners for Paddy Power and Betfair. These partners include and are not limited to PPC partners, SEO partners, Affiliate networks, Youtubers etc. I manage these relationships for the products of Casino, Bingo, Games/Arcade, Poker and Paddy Power Vegas.Budget Management - Solely responsible for managing the online Affiliate/Partnerships Gaming budget for the Paddy Power and Betfair brands. I’m solely accountable for managing and monitoring this eight-figure sum of a budget.People Management - Responsible for managing the daily tasks of an Executive in the Gaming Partnerships team. Here I’m responsible for delegating tasks to my executive on a daily basis and also to manage any needs that they may have. Affiliate Recruitment and Re-activation- This was one of my major goals upon starting my employment. Once the merger between Paddy Power and Betfair was finalized, a major organisational restructure occurred, thus there was an inevitable drop off with partners/affiliates. As a result of this, I was given over 50 accounts to reactivate. In the following months, I successfully reactivated a host of these Affiliates and now several of these partners are major partners in Paddy Power Betfair PLC.

County Dublin, Ireland

Tasks in my current employment include but are not limited to the following:Activate/Reject Affiliate Applications -Feedback- Affiliate Outreach-Affiliate Banner development- Source potentially new affiliates-Affiliate Support-Affiliate Daily/Monthly Reports -Affiliate Newsletters-Affiliate Social media banners -Affiliate Reactivation Plan- Affiliate Optimisation-Affiliate Performance Analysis-Existing Deals Review-Affiliate Landing Pages- Affiliate Terms and Conditions Review- Affiliate Mail outs- Daily Affiliate Checks- Deals Review-Affiliate Settlements-Attending various Affiliate Conferences-Affiliate retention and Results tracking. I also undertake Affiliate satisfaction Surveys.

Brisbane, Australia

• My main function was to drive revenue to the Taxback.com Brisbane branch, by developing partnerships with Major Working Holiday Visa Employers and Hostels throughout Brisbane and the surrounding areas• Through my employment it led to a 34% increase in Tax Returns and a 11% increase in Superannuation Returns in the Brisbane branch for the three quarters of my employment• Focused on net new logo acquisitions and maintaining existing partnerships (Major Working Holiday Visa Employers and Hostels) • Managed the full sales cycle (Discover to Close) • Closed inbound leads • Strengthen client relationships through regular engagement and face-to-face meetings • Ensured that our clients receive the highest level of operational customer service• Update clients on Taxback.com products and developments and educate clients on best practices.• Wrote various Taxback.com travel blogs and promotional marketing material.

Malta

• The main function of my employment was overseeing the content and marketing activities of the UK & Irish department.• Responsible for creating exciting and engaging texts for customers.• Providing text and design input for print and online adverts. For instance all our Racing Post adverts and smaller niche magazines.• Planning campaigns and promotions on a weekly basis to acquire new customers.• Dealing with PR and sponsorship activities. I have given various on-course interviews throughout the UK (Newmarket included). I have also given two AtTheRaces interviews during my employment. This was great for brand awareness and to generate direct customer acquisitions.• Increasing our Social Media marketing reach through engaging text and interaction with some of the biggest influencers in our industry. I was solely responsible for all RaceBets.com Twitter activities. At the start of my employment we had 6k followers upon departing, RaceBets had 15k.• From this role I gained knowledge and an understanding of PPC marketing.

My role comprised of:-Monitoring of odds across all markets.-Trading live matches and thus being able to accept live bets.-Monitoring competitive markets and odds fluctuations, thus guaranteeing that the prices offered are in line with that of our competitors.-Risk monitoring on incoming bet alerts. My role comprises of assessing these bets and thus accepting or even declining those which do not fit the betting criteria.Other aspects of my employment include updating the back office system of Offside Gaming. I update this system in terms of match data conferring to the relevant terms and conditions for each sport/market. This function is carried out in order to pay out bets immediately to our customers.I also update the companies live calendar thus enabling all sporting events throughout our system. I also handle sportsbook related queries.

Racecourses Throughout Ireland

Extensive background in Irish Horse Racing industryTrained and mentored by a professional bookmaker with over four decades experienceExperienced in all major betting operating systemsResponsible for financial operationsAdvanced knowledge of bets, odds, services and proceduresCustomer engagement and retentionManaging liabilities Trading effectively on betting exchanges

Master Of Science (M.Sc.), Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Business Administration, Management And Operations