Rob Collins Email & Phone Number

Saint Paul, Mn, Us

Minong, Wi, Us

Served as lead for the Strategic Growth Initiatives team chartered with identification and development of new growth beyond the core business. Led key initiatives with an outstanding team of professionals including Golden Island brand integration, K-12 Education channel development, Frito Lay/Matador, inbound/outbound licensing, new platform development and retail experience innovation.

Atlanta, Georgia, Us

Head of Insights, Strategy, Food, Beverage and MarketingServed as interim CMO charged with leading 64-person team including Food, Beverage and Marketing functions. Served as thought leader for business stabilization, Franchisee engagement and inspiring our Field and Home Office through focus and commitment to partnership. Established new KPIs, driving role clarity and Team Member engagement, strengthening go-to-market processes and accelerating internal performance leading to stronger business results. Served as an active and vocal member of the Executive Leadership Team, promoting positive change.VP, Enterprise Strategy and Business DevelopmentPromoted to Vice President with new responsibilities including leadership of business/consumer insights and analytics functions along with creation of innovation development teams. Director, Buffalo Wild Wings North America Strategy and Brand DevelopmentServed as strategy and business development lead for Buffalo Wild Wings North America business unit, responsible for framing future growth strategy. Framed and led sell-in of business development capability to Board of Directors. Led creation of future growth vision, strategies and short-range business stabilization plans. Opened business development office in Minneapolis Northeast. Worked directly with Executive Leadership Team on strategy development and future growth decisions.Director, Enterprise BrandServed as brand development and strategic planning lead for North America, International and Emerging Brands business units. Accomplishments include evolving BWW global brand strategy and associated marketing campaigns, establishing International new country brand development approach and formalizing Enterprise strategic planning process. Led brand campaign development and established brand integration functions. Built brand management capability and established team. Appointed chairperson for Go-To-Market and North America leadership teams.

Denver, Colorado, Us

Pella Corporation, Jacuzzi and New Business.Served as leader of 84-person account team supporting Pella Windows and Doors and Jacuzzi clients. Led revenue growth of 15%+ CAGR during tenure. Fully integrated services included brand management, advertising, public relations, digital, analytics, collateral, media, product marketing, video and imaging content development, interagency leadership, strategic planning, promotions, creative and print production. Partnership with TBWA Toronto for brand strategy and campaign development.

Portland, Oregon, Us

Valvoline and Valvoline Instant Oil Change AccountsOpened account service office in Cincinnati in December 2003. Served as lead for 15-member Valvoline account team located in Portland and Cincinnati. Work included brand repositioning, brand management, consumer research and oversight of all broadcast, print and OOH development. Work includes development, testing and roll out of MaxLife national campaign including TV, radio, print, collateral and promotions. Awarded Valvoline Instant Oil Change business without review. Reported to VP of Account Service with accountability to President.

Herzogenaurach, Bavaria, De

Developed and implemented account integrated marketing plans for adidas partnership with key sporting goods accounts including Dick's Sporting Goods, Galyan's, The Sports Authority and Gart Sports. Programs included print and circular advertising, radio, point-of-purchase, merchandising, permanent space, sales promotion and sales associate education/incentives. Maintained strong relationships with internal and external sales/buying, merchandising, brand, design and production teams continually identifying revenue growth opportunities for the adidas brand. Reported to Director, Retail Marketing.

Beaverton, Or, Us

Brand management, strategic planning, supervision of development and execution of all national TV and print, catalog, point of purchase, merchandising, sales associate education, public relations, events and online marketing programs for 2,600 stores. Positioned Foot Locker House of Hoops as the destination for Nike Basketball footwear and apparel. Campaigns included key Nike athlete partners including Tim Duncan, Allan Houston and Paul Pierce. Lead for five-member internal team within matrix organization. Nike liaison to account marketing management teams (President, SVP and VP of Marketing). Extensive contact network within Nike including category business and marketing directors, brand managers, sports marketing managers, product development teams, retail presentation and accounting. Reported to Senior Marketing Manager.

New York, New York, Us

Taco Bell AccountManagement of account team, development of regional programs, annual strategic planning and oversight of all day-to-day program implementation. Transferred from Chicago to New York City to turnaround Northeast business receiving recognition for achieving the goal. Reported to Management Supervisor.

McDonald's Account.Led account management team and Fahlgren’s Charlotte office. Client relationship management of 145 McDonald’s owner/operators (500+ restaurants), strategic planning, supervision of tactical implementation, African-American cultural marketing, program evaluation, and client billing. Developed groundbreaking “Whopper-stopper” TV/in-store promotion with Rocket Ismail gaining national attention in the Wall Street Journal and NBC Nightly News. Reported to VP, Management Supervisor (based in Asheville, NC).

Us

Rocky Mount, North Carolina, Us