Managing the go-to-market entry strategy for Entain's bwin brand in Africa.

Africa & Canada

National Irish Boxing Governing Body & Ireland's most successful Olympic Sport

Renewable Energy Solutions

Commercial Pilot Training Academy - USA & Ireland

Premium Irish Food Retailer

Castle Brands, a Pernod Ricard Company, develops and markets premium and super premium brands in the beverage alcohol categories. The Company's beverage alcohol categories include rum, liqueurs and whiskey.Export Manager Remit:Regions: Norway, Sweden, Finland, Denmark, Malta, The Baltic’s, Switzerland, Far East, Middle East, Benelux, Travel Retail incl Aer Rianta International,Responsibilities:Delivered on Budgeted sales volumes and gross profit in key marketsAppointed and managed third party distributors in designated areasManaged brand/market development plans based on 3 to 5 year objectives for key markets in conjunction with Export Director and marketing team at CBPrepared, implemented and tracked all marketing plans in conjunction with third party distributors and ensured plans are in line with International strategyLead key Distributor personnel in order to deliver budgeted sales and gross profit within respective areas.Analysed markets through primary research tool IWSR to understand market dynamics, category trends, competitor activity (brand and corporate level), business split, share of market and business opportunities.Worked closely with distributors and CBI Finance, marketing and logistics teams to ensure timely communication of activities and optimal financial outcomes from planned programmes.Managed pricing including implementation of pricing policy in markets and completing a quarterly retail audit in key markets.Completed and updated the price build in all markets.