Robert Coon Email & Phone Number

St. Augustine, FL, US

St Augustine, Florida, United States

Jacksonville, Florida, United States

• Researched and developed content for marketing that directly supported sales; ensured content was accurate, enticing and search-optimized; and positioned Forcura as a technology leader in the post-acute care industry..
• Published an ongoing stream of digital content: Researched, wrote and edited material for webpages, client stories, blog posts, and other short- and long-from assets to support marketing efforts.
• Originated concepts and writing for demand generation marketing: A website toolkit, “Conjure the Magic that is Technology Change Management,” and an advertising campaign, “Chaos is a Real Biz Kill,” incorporated.
• Optimized organic search and web content marketing assets: Boosted SEM and SEO with linking and keyword strategies that improved website authority and enriched the user experience.
• Drove high-quality prospect engagement: Conducted research and planning to advance thought leadership through events such as webinars and posts on social media.
• Ensured integrity of marketing materials: Audited existing subject matter across multiple mediums and performed proofreading and fact-checking to maintain accuracy and brand consistency.

Centennial, CO

• Devised communication strategies for short- and long-term projects. Consulted with senior leaders and team members, offering guidance on best practices to engage, motivate and inspire target audiences. Produced.
• Successfully managed a highly complex, three-month benefits communication project as the only available team member during the COVID-19 crisis. Project included a benefits guide, video production and intranet resources.
• Delivered a presentation on best practices for Information Technology leaders (including the senior VP and CIO) to strengthen the relationship between IT and Communications and produce higher-quality results.
• Maintained a high rate of readership for two newsletters requiring writing and editing (20% above industry average).
• Revived a Healthiest You newsletter for employees after extensive research and collaboration with stakeholders.
• Planned and advised others on several major technology updates affecting the entire organization.

Denver, CO

• Enriched communication programs for a management services organization dedicated to high-quality, cost-effective patient care. Took on assignments in marketing and media by planning, organizing and editing material..
• Synchronized operations of two departments with a new position involving communications and administrative/technical support.
• Completed a large backlog of complex credentialing checks by determining necessary questions to ask of potential partners and providing recommendations.

Tampa, FL

Managed development and optimization of health plan documentation. Edited documentation for accuracy and to meet stakeholder needs. Co-produced and maintained project plans in all stages of development.

Jacksonville, FL

• Advanced corporate messaging and strategy for high-level executives, including the company CEO and dean of the medical college. Supervised communications during internal events and marketing campaigns, ensuring.
• Oversaw communication of a temporary transplant center closure, crafting the press release for news media outlets and fielding subsequent queries to ensure the hospital’s brand and interests were fairly represented.
• Spearheaded hospital-wide communications in support of an electronic health record implementation, including change management messaging, various branded materials and command center scripting for crisis issues.
• Assembled public-facing resources to inform and direct hospital patients regarding a critical pre-op lab relocation. Assets included brochures, website content, patient packet instructions, and digital and printed.

Tampa, FL

Provided SEO content articles involving health care, military, accounting and legal subjects at requested lengths and by prescribed deadlines.

Tampa, FL

Produced compelling, well-researched and accurate articles involving local crime, government, business, and feature news. Managed a weekly docket of content, delegated assignments to freelance writers and edited other editors’ and reporters’ contributions. Collected and systematized data for online, archival and budgetary uses.

Bachelor'S Degree, Liberal Arts, English Language And Literature, 3.7 (Cum Laude)

Certificate Of Completion, "Creating Wordpress Websites"

Certificate Of Completion, "Using Social Media In Business"

Certificate Of Completion, "Microsoft Word - Advanced Level”

Certificates Of Completion, “Fundamentals Of Technical Writing” And “Writing Great Documents”

Certificate Of Completion, “Business Design: Knowing Your Audience”

Certificate Of Completion, "Adobe Photoshop - Advanced Level”