Manager, Solutions Marketing - Exposure Management
Current
Jul 2024 - Present
AeroLeads people directory · profile
Robert Waters, Mba Email & Phone Number
B2B Product & Solutions Marketing
at
Ivanti
1 work email found
@ivanti.com
1 phone found area 212
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
B2B Product & Solutions Marketing
Location
Syracuse, New York, United States
Who is Robert Waters, Mba? Overview
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Quick answer
Robert Waters, Mba is listed as B2B Product & Solutions Marketing at Ivanti, based in Syracuse, New York, United States. AeroLeads shows a work email signal at ivanti.com, phone signal with area code 212, and a matched LinkedIn profile for Robert Waters, Mba.
Robert Waters, Mba previously worked as Manager, Solutions Marketing - Exposure Management at Ivanti and Lead Product Marketing Manager - Endpoint Security at Ivanti. Robert Waters, Mba holds Mba from Le Moyne College.
Company email context
Email format at Ivanti
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*@ivanti.com
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Profile bio
About Robert Waters, Mba
Robert Waters, Mba is a B2B Product & Solutions Marketing at Ivanti. He possess expertise in marketing communications, advertising, marketing, copywriting, press releases and 25 more skills. Colleagues describe him as "I worked with Robert for over 4 years. We worked together at ShoreGroup and then when he went to Optanix. Robert is a creative individual who is willing to tackle almost any marketing project. A self-starter, he quickly became the go-to-person for marketing content, blog posts and other documents. At ShoreGroup, Robert worked on a number of initiatives including building a training program for the sales staff, updating collateral and new website content, and creating partner/channel content. A team player and leader, Robert would be a valuable addition to any marketing organization.", "Robert stands amongst a small group of professionals that I would work with again in a heartbeat. We have worked on things that went well - even (literally) award winning - to projects that were overcome by events, and in each instance he was consistently great to partner with. From professionalism to being a good person, I can't speak highly enough of Robert.", and "Robert is one of the most valued resources I have ever worked with. His attention to detail, professionalism and positive attitude positions him as a huge asset on any team. Serving as a marketing liaison to many sales opportunities and operations based deliverables, Robert ensures he understands the full requirement and success criteria. What I appreciate the most is Robert’s agile-like style of work……he utilizes an iterative approach to deliver results. I have had the pleasure of working alongside of Robert on many deliverables. From product releases to enterprise sales engagements. On all accounts, he embraces tasks and focuses on delivering value. Robert is a detail-oriented and motivated individual. Robert is a talented professional. I gave him my full recommendation."
Listed skills include Marketing Communications, Advertising, Marketing, Copywriting, and 26 others.
Current workplace
Robert Waters, Mba's current company
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14 roles
Robert Waters, Mba work experience
A career timeline built from the work history available for this profile.
Lead Product Marketing Manager - Endpoint Security
Aug 2022 - Jun 2024
Sr. Product Marketing Manager - Endpoint Security
Dec 2021 - Aug 2022
Sr. Product Marketing Manager - Mobile Security
Oct 2021 - Dec 2021
Marketing Director
Led marketing and communications for the company, reporting to CEO and head of sales – responsible for developing integrated marketing and communications strategy that aligned with company’s objectives, executing on that strategy, and continuously improving upon it through a data-driven approach to decision-makingDrove demand and lead generation efforts that created $10.1M+ ACV / $31.1M+ TCV in pipelineAdministered web content optimization program resulting in 30%+ YOY growth in organic website sessions and 26%+ YOY growth in website conversionsEstablished positioning and messaging that differentiated company and its offerings from competitors and was relevant to applicable audiencesCollaborated with CTO and R&D organization to translate technical information into compelling content for diverse audiences, including partners, customers, investors, media members, analysts, and employeesReviewed all company communications and collateral to ensure brand was presented in consistent manner that aligned with established positioning and messagingOversaw analyst relations, responsible for maintaining favorable relationships with key industry analysts and connecting them with relevant personnel to advance company’s standing among analysts and their audiencesReported on plans and performance to CEO, executive leadership team, and board of directors on a regular basisDirected agency of record and creative team comprised of remote contractorsManaged $500k+ marketing budget
Jun 2020 - Oct 2021
Sr. Marketing Manager
Ran account-based marketing program that contributed to recruitment of 20 new channel partnersEstablished and ran partner marketing program that empowered 13 channel partners via sales enablement and joint marketing effortsManaged cross-functional new product introduction team responsible for launch of two major product updatesHeaded event marketing, including planning and delivery of 12 trade show sponsorships and multiple webinarsHelmed award submission teams responsible for helping company win four awards from various industry organizations, including one tie with Amazon Web ServicesProduced sales enablement tools including sales playbooks, first call decks, and proposal templatesOwned marketing operations to ensure marketing accountability and effectiveness via implementation of lead scoring, sales funnel, lead management process, and associated reports
Aug 2017 - Jun 2020
Marketing Manager
Developed and executed on inbound marketing plan that leveraged blogs, eBooks, videos, and other content types to create awareness and generate demandOwned all areas of digital marketing, including website, social media, SEO, and digital advertisingOrchestrated all marketing efforts via comprehensive marketing calendar which included content, campaigns, events, and other initiativesConducted research and analysis of target markets and competitors
Nov 2016 - Aug 2017
Marketing Specialist
Led marketing efforts for company launch, including creation of brand positioning and messaging that accentuated value propositions, differentiators, and benefits of offeringsCoordinated public relations activities with PR agency, including press releases and pitched mediaOrchestrated launch of company website
Feb 2016 - Nov 2016
Product Marketing Specialist
Collaborated with executives, salespeople, and engineers to create marketing materialsLed overhaul of company website and SEO tacticsManaged company's social media presenceOversaw public relations, including writing of press releasesConducted all internal communications related to marketing and public relations
Jul 2014 - Feb 2016
Technical Writer
Developed help files for all software solutions and uploaded content to products via content management systemCreated training materials for administrators and users of software offeringsWrote and designed marketing collateral for company’s software and service offerings
Nov 2011 - Jul 2014
Contract Copywriter
Wrote copy for B2B and B2C marketing materials as well as customer support documents
Oct 2011 - Feb 2012
Marketing/Communications Specialist
Paetec
Managed marketing and communications for PAETEC’s Allworx, Iperia, and PINNACLE subsidiariesWrote and edited copy for a range of mediums, including advertisements, press releases, and product collateralActed as liaison between internal and external creative teams to ensure timely completion of marketing materials
Apr 2009 - Nov 2011
Marketing Specialist
Drove all marketing and public relations efforts surrounding two product launchesConceptualized design and developed messaging for print and online advertising campaignResearched for and wrote all company case studies and newsletters
May 2008 - Dec 2008
Marketing/Promotions Intern
Wzne 94.1 - The Zone
Jan 2008 - Apr 2008
4 education records
Robert Waters, Mba education
Mba
Le Moyne College
Bs Management, Marketing
St. John Fisher University
Study Abroad
Richmond, The American International University In London
Education record
Christian Brothers Academy
FAQ
Frequently asked questions about Robert Waters, Mba
Quick answers generated from the profile data available on this page.
What company does Robert Waters, Mba work for?
Robert Waters, Mba works for Ivanti.
What is Robert Waters, Mba's role at Ivanti?
Robert Waters, Mba is listed as B2B Product & Solutions Marketing at Ivanti.
What is Robert Waters, Mba's email address?
AeroLeads has found 1 work email signal at @ivanti.com for Robert Waters, Mba at Ivanti.
What is Robert Waters, Mba's phone number?
AeroLeads has found 1 phone signal(s) with area code 212 for Robert Waters, Mba at Ivanti.
Where is Robert Waters, Mba based?
Robert Waters, Mba is based in Syracuse, New York, United States while working with Ivanti.
What companies has Robert Waters, Mba worked for?
Robert Waters, Mba has worked for Ivanti, Optanix, Shoregroup, Infopreserve Inc, and Paetec.
How can I contact Robert Waters, Mba?
You can use AeroLeads to view verified contact signals for Robert Waters, Mba at Ivanti, including work email, phone, and LinkedIn data when available.
What schools did Robert Waters, Mba attend?
Robert Waters, Mba holds Mba from Le Moyne College.
What skills is Robert Waters, Mba known for?
Robert Waters, Mba is listed with skills including Marketing Communications, Advertising, Marketing, Copywriting, Press Releases, Social Media, Product Marketing, and Newsletters.
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