Robert Wendt

Robert Wendt Email and Phone Number

Driving Business Growth With Research & Strategy | Insatiably Curious | Ex-FOX, CBS, ABC | Mountain Enthusiast & Trout Chaser⛰️ @ Elevate Marketing Research
Charlotte, NC, US
Robert Wendt's Location
United States, United States
Robert Wendt's Contact Details

Robert Wendt personal email

Robert Wendt phone numbers

About Robert Wendt

For over 21 years, I’ve been helping businesses, media organizations, and brands understand their audiences, refine strategies, and achieve meaningful growth through actionable consumer insights. My process always starts with listening—getting to know your goals, challenges, and vision—so we can craft proven strategies together that deliver real results.At SmithGeiger, I specialize in media-focused research, partnering with dozens of local TV stations and state broadcast associations across the country. From optimizing content strategies to selecting talent and growing news audiences, I help media brands lead their markets with unmatched loyalty across every screen and platform.At Elevate Marketing Research, I take a broader approach, focusing on marketing and advertising strategies for industries like home services, healthcare, automotive, travel and tourism, financial and legal services, retail, and more. I’ve delivered over 200 projects that decode consumer behavior, improve advertising effectiveness, and expand market share.Whether it’s driving audience growth for a media brand or uncovering the ‘aha’ moments that fuel better marketing decisions, I thrive on providing clear, actionable insights that solve challenges and open new opportunities.Outside of work, I’m a family-first kind of person. My wife, son, and our golden retriever keep life full and grounded. I’m happiest in nature—whether casting a fly rod on a quiet river or exploring mountain trails. When I’m not outdoors, I enjoy diving into market trends and honing my curiosity through technical analysis. Life is a balance, and I find joy in both the adventure and the everyday moments.

Robert Wendt's Current Company Details
Elevate Marketing Research

Elevate Marketing Research

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Driving Business Growth With Research & Strategy | Insatiably Curious | Ex-FOX, CBS, ABC | Mountain Enthusiast & Trout Chaser⛰️
Charlotte, NC, US
Employees:
8
Robert Wendt Work Experience Details
  • Elevate Marketing Research
    Elevate Marketing Research
    Charlotte, Nc, Us
  • Elevate Marketing Research
    Senior Director Of Research & Strategy
    Elevate Marketing Research Mar 2023 - Present
    Westlake Village, Ca, Us
  • Elevate Marketing Research
    Director, Research Strategy And Insights
    Elevate Marketing Research Feb 2019 - Present
    Westlake Village, Ca, Us
    Elevate empowers marketers with data-driven research to amplify advertising impact. As a leading provider, we specialize in uncovering consumer sensitivities and drivers for purchase intent across diverse categories like automotive, retail, home services, technology, and healthcare. Our mission is to equip clients with actionable insights, guiding them to increase leads, drive traffic, and achieve their unique KPIs through compelling marketing messaging. We bridge the gap between consumer behavior and effective marketing, keeping our clients ahead in a dynamic marketplace.
  • Smithgeiger
    Director, Research Strategy And Insights
    Smithgeiger Apr 2021 - Present
    Westlake Village, California, Us
    With an extensive portfolio of over 100 brands in North America, SmithGeiger is a trusted leader in providing research and insights that drive audience growth, inspire consumers, and propel brand evolution. Our clients consistently dominate their markets across all screens and platforms, securing the top position.From breaking news to sports, weather, and traffic reports, SmithGeiger covers it all, both on-air and online. Our unparalleled expertise in building and retaining news audiences while amplifying brand awareness and fostering customer loyalty sets us apart. With a dedicated team working on-site and remotely, we ensure comprehensive coverage of programming, optimizing content, talent selection, pacing, timing, and digital platforms to guarantee success for our clients.
  • Smithgeiger
    Senior Research Analyst
    Smithgeiger Feb 2019 - Apr 2021
    Westlake Village, California, Us
  • Abc Television Research Advisory Board
    Chairman Of The Board
    Abc Television Research Advisory Board Jun 2017 - Feb 2019
    We are a premier team of media and market research professionals representing ABC affiliated Television stations across the nation. Our primary goal is to elevate the standards of media measurement, enhance data visualization capabilities, and identify new industry opportunities. Working in close collaboration with a diverse network of ABC stations, we continuously refine our methodologies, uncover valuable insights, and stay at the forefront of emerging trends. Our unwavering commitment is to ensure that ABC maintains its leadership position in media research.
  • Cox Media Group
    Research Director
    Cox Media Group Nov 2010 - Feb 2019
    Atlanta, Georgia, Us
    Responsible for all research at Cox Media Group in Charlotte, North Carolina. These properties include WSOC-TV (ABC), WAXN-TV (IND) and Telemundo Charlotte. These are the top 10 recurring themes of this role:1. Constant monitoring of national and local media and consumer trends2. Staying up-to-date on media measurement methodologies and nuances that impact reporting3. Driving revenue through innovative research practices while staying clear and concise4. Detailed competitive analysis in all aspects of the broadcast industry5. Empowering others with cross-training and offering new views of data and insights6. Proactively searching for actionable intelligence to grow audiences and revenue on all platforms7. Work directly with clients of all sizes (local/national) to identify and achieve their goals8. Deep audience analysis (primary and secondary) to uncover areas of opportunity9. Learn from others in the industry and even those outside of media to sharpen skills10. Assist all Cox Media Group TV and Radio markets in research effortsAbove all: Always be ready to serve with a can-do attitude and a smile.
  • Cbs News And Stations
    Research Director
    Cbs News And Stations Mar 2009 - Nov 2010
    New York, Us
    Analyze and interpret daily LPM ratings and trends in the market, as well as, relevant competitive media activities. Discover areas of opportunity through various research methods. Develop, estimate and maintain LPM data in OneDomain (Media Office formerly IBS-PS), now Wide Orbit, applications for managers and account executives. Maintain sales department’s intranet areas and same for O&O intranet for national reps. Create and publish station’s one sheets, sales proposals, presentations, using design knowledge and software along with AdViews, Scarborough, Stellar, Grabix, and more. Closely monitor market consumer/media trends and activities. Work closely with General Manager, News Director and Creative Services Director to uncover correlations between news coverage and promotions with ratings. Direct communication with station PR representative to supply accurate and positive data trends to be published in various market outlets.
  • Cbs News And Stations
    Marketing Executive
    Cbs News And Stations Aug 2004 - Nov 2010
    New York, Us
    Daily development of non-traditional revenue campaigns from a wide variety of businesses and organizations. Account service and campaign (TV/Digital) optimization was a top priority. Leveraging web and graphic design knowledge to design, build and manage the station's various microsites, entry pages, client review pages, and web advertisements for all clients using the Adobe Creative Suite including Photoshop and Flash.Sponsorship coordinator for Broncos preseason football (locally produced by KCNC-TV). Managing hundreds of television sponsorships from preseason to postseason. Also developed an inventory and tracking system for various station merchandise, tickets and client trips.
  • Cbs News And Stations
    Account Executive
    Cbs News And Stations Jun 2006 - Jun 2007
    New York, Us
    Service existing agency & direct client business, developing presentations, negotiating business, selling local specials, & sponsorships proactively while providing a high level of customer service. Development of new and non-traditional revenue in both TV & Internet mediums. Also back-up Research Director.
  • Cbs News And Stations
    Marketing Associate
    Cbs News And Stations May 2004 - Jun 2006
    New York, Us
    Primary duties include: Develop, write, and present sales proposals while maintaining excellent customer service. Strong focus on CBS NFL and Broncos, NCAA March Madness, PGA on CBS, US Open Tennis, and other on-air sporting event sales. During this time Robert maintained multiple roles Maketing Associate, Senior Research Analyst while also completing local CBS sales training for his next role as Account Executive.
  • Cbs News And Stations
    Sales Intern
    Cbs News And Stations Jan 2004 - May 2004
    New York, Us
    Sales department intern. Immersive learning of sales process, cold calling, prospecting, sales research, audience trends and projections. Assist sales department managers and staff.
  • Fox Television Stations
    Newsroom Intern
    Fox Television Stations Aug 2003 - Dec 2003
    Los Angeles, Ca, Us
    Newsroom internship. Primarily assignment desk with rotations in editing, sports, records, reporting, and assisting newsroom management and staff.

Robert Wendt Skills

Advertising Broadcast Television Public Relations Media Planning Social Media Competitive Analysis Social Media Marketing Digital Marketing Media Buying Advertising Sales Nielsen Broadcast Television Content Strategy Marketing Communications Sponsorship Website Development Adobe Creative Suite Quantitative Research Research Public Speaking Broadcasting Photoshop Graphic Design Tableau Qualitative Research Sales Process Magid Research Kantar Search Engine Marketing Sem Brand Perception Data Visualization Microsoft Office Document Design Kovsky Research Marshall Marketing Scarborough Wrap Overnights Wide Orbit Nielsen Media Research Audience Analysis Google Analytics Google Adwords Comscore Focus Groups Perception Management Microsoft Excel Automotive Tactics

Robert Wendt Education Details

  • Burke Institute
    Burke Institute
    Qualitative Research Moderating
  • Metropolitan State University Of Denver
    Metropolitan State University Of Denver
    Technical Communications; Marketing

Frequently Asked Questions about Robert Wendt

What company does Robert Wendt work for?

Robert Wendt works for Elevate Marketing Research

What is Robert Wendt's role at the current company?

Robert Wendt's current role is Driving Business Growth With Research & Strategy | Insatiably Curious | Ex-FOX, CBS, ABC | Mountain Enthusiast & Trout Chaser⛰️.

What is Robert Wendt's email address?

Robert Wendt's email address is ro****@****ger.com

What is Robert Wendt's direct phone number?

Robert Wendt's direct phone number is +172020*****

What schools did Robert Wendt attend?

Robert Wendt attended Burke Institute, Metropolitan State University Of Denver.

What are some of Robert Wendt's interests?

Robert Wendt has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Robert Wendt known for?

Robert Wendt has skills like Advertising, Broadcast, Television, Public Relations, Media Planning, Social Media, Competitive Analysis, Social Media Marketing, Digital Marketing, Media Buying, Advertising Sales, Nielsen.

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