Robert Dell'Immagine Email & Phone Number

Menlo Park, Ca, Us

Los Altos, Ca, Us

- Created content strategy across thought leadership, customer use cases, and product capabilities.- Wrote and edited content for website, blogs, product collateral, and newsletters.- Developed and executed social media strategy.

Some time to recharge and energize.

Sunnyvale, California, Us

- Developed community strategy, including platform recommendation, customer outreach, and industry outreach.

Foster City, Ca, Us

- Created and built Qualys Community to 70,000 average monthly visitors.- Built out an online customer success environment encompassing discussion forums, training, documentation, support, blog and unified search; and integrated it into Qualys product.- Executed all aspects of the community program, including strategy definition, community management, content creation processes, member engagement, user experience and infrastructure upgrades.- Wrote and edited marketing content, including messaging for the community, blog posts, event emails, corporate brochures, and tradeshow signage.- Built and ran the web team for www.qualys.com, including hiring of the team, two site redesigns, implementation of a new content management system, all content updates, event microsites, content automation, security processes, support of demand generation, SEO, and management of the Qualys blog.- Integrated third-party services, including platform status at status.qualys.com, the careers site, and the investor site.- Wrote the quarterly Qualys newsletter for customers and prospects.- Wrote all social media (Twitter, LinkedIn, Facebook) and managed the content calendar.

Palo Alto, Ca, Us

- Defined, launched, and grew VMware Communities to over 900,000 registered members, who created over 1.5 million pieces of user-generated content.- Implemented programs and policies to encourage internal and external relationships, including rewards and recognition programs.- Built two-way communication into marketing programs, including user groups, the customer program, - Extended community platform to new communication channels, including blogging, Twitter, Facebook, and YouTube, for greater audience reach.- Built online services to encourage community-generated product content.- Extended and customized community functions to specific new audiences: developers, practitioners of operational processes, and academics.- Automated and standardized beta program management.- Managed community presence at VMware’s annual conference.- Defined governance and moderation policies, including management of community moderators and editors to scale community management function.- Managed communities technology platform, including user interface customization, feature development, platform upgrades, site operations, issue triage, search engine optimization, and performance tuning.

Austin, Texas, Us

- Built and managed Oracle Technology Network (OTN) developer program to over 3 million registered developers.- Generated $30 million quarterly sales leads through developer influence in the buying process, resulting in Oracle’s most successful marketing program.- Managed the 12-member OTN team, including content management, program marketing, Web site operations, technical writing, and customer service functions.- Defined and executed program strategy to increase membership in developer segments including open source, Java, Web services, and XML developers.- Built a complete online library of Oracle technology.- Built a 20-person content development team at Oracle’s India Development Center and published several hundred sample applications.- Launched OTN TechTracks, a software on CD subscription service, including a payment and fulfillment application and process, resulting in $500,000 revenue to fund OTN programs. Drove an additional 250,000 monthly downloads.- Launched OTN Open Source Center, a code repository for Oracle’s opensource Linux extensions, increasing Oracle’s visibility in the Linux community.- Managed implementation and launch of online services, including OTN Skills Marketplace, a service for job seekers and hiring managers, resulting in a pool of over 8,000 job postings and 1,000 posted resumes; and OTN Service Network, a pay-per-use developer support offering, resulting in a pool of 500 Oracle certified support providers.- Created and managed outbound marketing activities, including a bi-monthly Oracle Magazine column, OTN participation in Oracle OpenWorld, and management of content for product launches, site messaging, and branding.

Houston, Texas, Us

- Researched system management technologies for HP’s minicomputer line.- Designed, wrote, and tested a new network management product.- Designed performance tests, alpha tests, and installation procedures.

Mba, Marketing

Bs, Computer Science