Galen Interiors is a full-service interior design firm led by principals Galen Hasenpflug and Robert Denning. Whether you are looking to start a major remodel or refresh a space in your home, we believe interior design is about more than creating a beautiful space. It has a lot more to do with how your home can make your life function better on a daily basis.

Led development and implementation of marketing campaigns to grow reach and revenue for the organization and its corporate parents. Led the 2019 World Wish Day campaign which dramatically outperformed the same campaign implemented in previous years by generating over $7.9 million in media value during the first 60 days of the campaign.Oversaw campaign KPI’s to ensure continual improvement and identify opportunities for innovation and growth in alignment with strategic priorities.Evaluated and activated ad-hoc marketing program opportunities brought to the organization from external parties.Directed marketing research for Make-A-Wish nationally to better understand brand health, determine the metrics that matter to drive decision-making, and measure progress against key marketing challenges. Implemented the organization’s first custom brand equity tracker. Collaborated closely with Corporate Alliance, Development and Entertainment/Celebrity Marketing teams to develop strategies and plans to meet revenue objectives. Supervised the Senior Manager of Campaigns and the Senior Manager of Corporate Marketing, including project prioritization, strategic direction, and career development opportunities. Oversaw work of agencies and vendors to ensure effectiveness and alignment with organizational needs.Developed and instituted internal processes to ensure timely development of marketing campaigns.

Directed the system-wide strategy and plan for the visual and written brand of the organization across all facilities, regions, and business areas in alignment with the company’s mission and values. Implemented Banner's long-term brand strategy which gained the organization 93% aided and 63% unaided brand awareness.Provided leadership and guided the development and implementation of marketing and communication campaigns to support short- and long-range marketing goals, and ensured alignment with the broader corporate brand strategy. Strategies included traditional as well as digital elements.Incorporated best practices to enhance effectiveness of marketing communication tactics, including email marketing, video, social media and search engine optimized (SEO) blog content. Monitored and adjusted based on analytics. While I directed email strategy, email open rates increased by 25%.Supervised the design and video teams, including direction and evaluation of the creative product. During my leadership of these teams, social media video engagement increased by over 30%.Oversaw the work of vendors to ensure brand consistency. Worked to identify and resolve issues impacting communication products.Instituted and supported internal controls to ensure that brand assets were safeguarded. Evaluated, selected and managed the tools to support successful brand compliance and implementation.

Developed integrated traditional, digital and social media strategies to meet business objectives while maintaining consistency of the Banner Health brand. Managed lead generation strategies for bariatrics and cancer care, including email, search engine marketing (SEM), digital display advertising, social media, direct mail, content strategy, website enhancements, and customer relationship management (CRM). For Banner MD Anderson, I was able to exceed their mammography volume goal by 34% through the implementation of an integrated campaign.Oversaw high volume, system-wide development of design and messaging to ensure that brand identity standards were maintained throughout all marketing and communication vehicles.Led internal graphic design team to maintain consistent delivery of brand while operating the department within budget parameters.Maintained all marketing and advertising agency relationships, making certain that all outsourced projects upheld brand standards, met objectives and were completed within budget and deadline targets.Measured and reported effectiveness of marketing efforts, including brand awareness and preference, reputation, customer relationship management ROI, audience engagement and web site analytics.

Responsible for maintaining client relationships, ensuring creative executions meet all strategic marketing needs, reviewing media plans and buys to ensure client needs are being met, budget management, overseeing campaign development and implementation. Responsible for training and managing the account service staff. Client experience includes:- Banner Health- Alliant International University- Brown Palace Hotel- Environmental Stoneworks- Health One- Norman Regional Hospital- Northwest Medical Center - Osmotics Cosmeceuticals- Regis University- St. Julien Hotel and Spa

Responsibilities included strategic marketing plan development and implementation, managing client marketing budget of over $3 million, research and analysis, overseeing all aspects of several accounts. Responsible for training and managing junior account staff. Client experience included:- Datalynx - Denver Museum of Nature and Science- Founders Funds- Sun World Produce