Robert Detering Email & Phone Number

Munich, BY, DE

Metropolregion München

I help the teams of BurdaForward to create innovation. I enable new product development across both existing platforms as well as within our in-house start-up incubator. I report directly to the CEO.

Metropolregion München

I led a cross-functional team building entertainment publishing products for BurdaForward - e.g. BUNTE.de, focus.de, Chip.de or TVSpielfilm.de

München Und Umgebung, Deutschland

I led the product development team of Burda Studios Publishing, building publishing products at the intersection of advertising, eCommerce and subscription. I developed and maintained the product roadmap based on the Jobs-To-Be-Done framework. Launched multiple projects ranging from a digital subscription to a complete rebrush of BUNTE.de, one of Germany’s.

Munich Area, Germany

I championed the needs of the German market in a Pan-European marketing team in order to drive acquisition and engagement. My key responsibilities included partnerships in the country and activities for important target groups like students. I reported to the European headquarter in London.

Munich Area, Germany

I led site and device merchandising as well as the design team of Amazon Prime Instant Video in Germany. As subject matter expert for customer engagement I introduced core KPIs and dashboards to guide marketing decisions. I created a data driven strategy for storefront merchandising that minimized manual work and successfully increased customer engagement..

I was responsible for the digital activities of German TV station ProSieben, one of Germany's Top 50 websites. I owned Profit & Loss, optimizing traffic flow to parts of the site with highest revenue potential. My successes included 1) the complete re-launch of the Website in 2013 with responsive design and a full migration of the content to a completely.

Product manger for the the website of TV station kabel eins. Launched a music channel including a web-only video show.

Driving profitability of the platform by identifying and implementing both traffic and sales opportunities. I was main POC for ProSieben’s cooperation with ICQ; connecting product development, promotion and sales.

Account manager for online advertising and branded entertainement campaigns. Aiming to create interactive digital brand experiences.

Developed and evaluated strategic marketing measures for the European property platform Immopro24.

Worked on the relaunch of a global player's website as part of an international team.