Robert Dipede Email & Phone Number

Los Angeles, California, Us

Lead strategic planning and development of overall brand sales, marketing, and product development along with GTM shelf strategies with major retail partners. Manage promotional events, P&L, pricing strategy, sku placement, social/digital marketing strategy, legal matters, contract negotiations, and monthly subscription business. Completed a full assessment of the brand and rebranded the company resulting in a $12M sales increase in the first 9 months.Developed full IoT software for smart HealthTech products and created a cohesive home health environment.Developed and launched two new sustainable brands under the MOBI umbrella to diversify the product portfolio and reduce supply chain disruption exposure with ESG benefits.Secured new placements of four new products in the OTC category with Walmart, Best Buy, Target, Walgreens, and twelve new items on WM. Com driving $5M in new sales including private label contracts.Launched two new products with BestBuy resulting in $1.7M in incremental sales in the first year.Secured new placement within the grocery channel for four products in Albertsons.Hired new sales managers and performed existing employee evaluations to optimize capabilities and performance.Managed full P&L execution and pricing strategy to increase profitability and sales growth.

Bentonville, Arkansas, Us

Established and developed a new unit within the wholesale trade division from the ground up (with an initial 5-member team) to a billion-dollar global operation, by building a high-performing sales team and executing targeted growth strategies.KEY ACHIEVEMENTS★ Recruited, hired, and developed a high-level sales team that implemented tailored business development strategies, targeting various global markets to drive consistent growth in large-volume members and top-line profitable sales. ★ Performed regular monitoring and analysis of financials, inventory, and shipments, to ensure merchandise availability and successful delivery against annual performance targets. ★ Analyzed business performance data to identify process gaps and executed appropriate corrective measures, in addition to collaborating with the Logistics, Marketing, and Purchasing teams to deliver weekly forecasts and reports to the leadership.★ Delivered strategic guidance and one-on-one mentoring for team members to foster their professional development and maximize employee performance.

Bentonville, Arkansas, Us

Ontario, California, Us

Spearheaded the development and launch of a new up-scale brand (MUV) for the company, involving the creation of 3-year sales, marketing, and branding strategies for both the Baby Trend and MUV brands targeting domestic and global markets. KEY ACHIEVEMENTS★ Managed the end-to-end product lifecycle for the MUV brand, from developing the value proposition and brand messaging to creating product roadmaps and GTM/commercialization strategies, for domestic and international launches. ★ Cultivated robust relationships with overseas manufacturers to ensure seamless, on-time product development in line with quality standards, while maintaining clear communication flows between clients, product teams, and manufacturers. ★ Monitored and analyzed inventory production and inbound shipments to ensure alignment between goods flow and market demand, while providing weekly forecasts and performance reporting to the leadership. ★ Led strategic negotiations and renegotiations of retail programs with national vendors, to secure competitive vendor agreements with measurable ROI.

Amsterdam, Nl

Strategized and executed business development initiatives in the US and Canadian markets, with full P&L responsibility and leadership of a 10-member sales team, comprising 6 Regional Account Managers and 4 National Sales Managers.KEY ACHIEVEMENTS★ Utilized insights from sales forecasts and performance reporting to continuously refine all sales initiatives while maintaining alignment with brand values and guidelines at retail.★ Executed innovative channel strategies to grow distribution through multiple leading retailers (including Neiman Marcus, Nordstrom, Bloomingdale’s, BuyBuyBaby, Babies R Us, and Saks), as well as independent retail channels. ★ Minimized costs across retail programs by renegotiating partner agreements (including vendor co-op agreements) and driving retail SKU rationalization initiatives with each retail partner.

Drove the end-to-end implementation of brand, product, and partner engagement strategies (spanning national chains, independent retailers, rep agencies, and wholesale distributors), for a market leader in the automotive aftermarket sector.KEY ACHIEVEMENTS★ Established strategic direction, brand messaging, sales goals and KPIs, budgets/ forecasts, and policies and procedures to drive consistent sales growth and strong key account relationships. ★ Built and maintained close relationships with key accounts such as Canadian Tire, Home Hardware, Amazon, Wal-Mart, AutoZone, Car Quest, NAPA, US AutoParts, JC Whitney, and Home Depot, to secure product placement across their networks.★ Drove continuous improvement in new product development and packaging, based on retail partner feedback, thereby aligning the brand with partner needs maximizing sell-through at retail.

Directed strategic growth initiatives and day-to-day management of sales operations across North America for a $35M CPG company specializing in infant feeding products (which was acquired by Summer Infant Products in 2011). KEY ACHIEVEMENTS★ Devised and implemented channel development strategies spanning national chains (including Wal-Mart, Toys R Us, Target, BuyBuyBaby, Walgreens, Shoppers Drug Mart) as well as independent retailers and wholesale distributors.★ Led a team comprising 5 Territory Managers, an Office Manager, and an Operations Manager in developing data-driven business plans (covering operations, inventory management, and sales forecasts) with 97% accuracy.

Amsterdam, Noord-Holland, Nl

Oversaw channel sales across the entire Philips portfolio of health and beauty, juvenile, consumer electronics, and medical devices, with accountability for a $40M P&L and an 8-member team of Territory Managers in the US and Canada.KEY ACHIEVEMENTS★ Discovered, launched, and grew the Avent brand within the Canadian market to a $20M business, leading to a successful acquisition by Philips. ★ Made critical contributions to ensure a seamless post-acquisition integration process, involving close collaboration with executive leadership and management at Philips. ★ Developed full-year promotional plans with retailers and cultivated relationships with doctors, health care professionals, hospitals, and pharmacies to support retail efforts, leading to 28% growth in mature business sales.

Amsterdam, Noord-Holland, Nl

• Managed channel sales across the entire Philips portfolio of health & beauty, juvenile, consumer electronics, and medical devices • Responsible for $40M in retail business while overseeing a team of both field sales and inside sales support staff• Increased mature business sales by 28% and established full year promotional plans with all retailers• Played an integral role in the post merger integration process and worked closely with senior top management and executives • Discovered and launched the Avent brand in Canada in 1998• Developed the business to achieve year over year sales growth of 200% overachieving first year expectations by 80% resulting in a $20M business in Canada• Coached and managed eight territory managers in both Canada and the USA and evaluated their results against objectives• Worked closely with doctors, health care professionals, lactation consultants, hospitals, and pharmacies to educate and support retail efforts in the surrounding areas