Sourcey Marketing is a boutique, full service agency – delivering strategic, creative marketing solutions that boost your business.At Sourcey Marketing, your needs are at the forefront of every decision we make, to ensure genuinely effective outcomes with positive ROI.Creative. Thoughtful. Useful. Unique.You benefit from campaign ideas and promotional products that actively build your business by helping your brand live on in the hearts and minds of your target… Show more Sourcey Marketing is a boutique, full service agency – delivering strategic, creative marketing solutions that boost your business.At Sourcey Marketing, your needs are at the forefront of every decision we make, to ensure genuinely effective outcomes with positive ROI.Creative. Thoughtful. Useful. Unique.You benefit from campaign ideas and promotional products that actively build your business by helping your brand live on in the hearts and minds of your target audience.Whether your business is big, or small – we provide marketing solutions that work.Do you have a business idea?Talk to us today.We can help with product sourcing, packaging, branding and activation. That’s the stuff we love!At Sourcey Marketing, our small, focused team has a combined 30 years’ experience in the branding & marketing Industry, so we understand the power of an amazing idea, and the value of your budget - and we can help stretch your budget further.We exist to provide benefit to your business whether its Big or Small. We love to work with Entrepreneurs (because we’re Entrepreneurs ourselves!). If you have a business idea – speak to us, we can help with product sourcing, packaging, branding and activation. That’s the stuff we love! Show less

A key business partner to the National On-Premise team and CUB brand marketing team this role is responsible for the development of aligned marketing plans for multiple National On Premise groups such as ALH & Spirit Hotels, Airlines, Stadia and caterers. Integral to this role is the alignment of the Customer needs and CUB brand marketing plans as well as delivery of break through category initiatives to deliver channel & brand growth.

This role was central to aligning the brand, category and sales teams to develop and execute standout national customer and consumer marketing strategies. Through developing strong business relationships this role was responsible for and influential in delivering key business and marketing outcomes across the Lion flavoured milk and NPD categories.Led multiple NPD launch strategies overachieving distribution and volume targets across multiple markets.Delivered +8% volume upside… Show more This role was central to aligning the brand, category and sales teams to develop and execute standout national customer and consumer marketing strategies. Through developing strong business relationships this role was responsible for and influential in delivering key business and marketing outcomes across the Lion flavoured milk and NPD categories.Led multiple NPD launch strategies overachieving distribution and volume targets across multiple markets.Delivered +8% volume upside versus balance of trade through leading and implementing a national trade incentive campaign driving in store presence that also overachieved participation targets by 80%. Led a venture team to recommend an initiative that aimed to save the company in excess of $30,000 per year through the implementation of a digital asset management system. Show less

Management of the James Boags brands Below The Line marketing activity and events in Victoria, partnered with national brand team to drive specific brand health and sales related outcomes. Develop the Victorian, Tasmanian and ACT On and Off premise strategy aligned with national brand plans. Achieved year on year brand health growth and double digit volume growth through collaborative activity with On premise accounts independent trade as well as partnering with selected national… Show more Management of the James Boags brands Below The Line marketing activity and events in Victoria, partnered with national brand team to drive specific brand health and sales related outcomes. Develop the Victorian, Tasmanian and ACT On and Off premise strategy aligned with national brand plans. Achieved year on year brand health growth and double digit volume growth through collaborative activity with On premise accounts independent trade as well as partnering with selected national accounts.Grew awareness of key sponsorship properties through targeted and innovative customer and consumer campaigns. Show less

Lead the activation and capability planning and implementation of Guinness & Kilkenny into the national portfolio. Aligned to the brand owner develop the future BTL marketing strategy, deliver engagement and capability programs to the national sales teams and implement customer and consumer programs to deliver both marketing and sales targets.

Aligned with national brand plans managed Victorian BTL activity for Lion's premium/international portfolio with brands including Heineken, Becks, Budweiser, James Squire and Kirin. Partnered with the relevant brand teams to ensure brand plans and strategic customer and consumer opportunities were executed in the Victorian marketplace.

Manage an on premise territory inner city with a focus on our premium brand portfolio, developing long term relationships to build profitable outcomes for our customers and Lion Nathan. New business development to drive continued growth and execution of brand activity. Executing nominated Sales Priorities to the highest standard within specific sales drives.