Robert Dole Email & Phone Number

Astute business executive recognized for:- extensive marketing acumen- sales leadership and cross-functional experience- creation and implementation of activation programs- return on investment (ROI)- event management- branding- product developmentKEY ACCOMPLISHMENTSMarketing Activation: Designed innovative activation program that passed through sponsorship rights to dealers, leading to participation by Yokohama's eight largest dealer networks. Built and implemented full scale gift-with-purchase promotion as key element to NFL and NCAA team sponsorships, leading to significant sales increase.Branding: Delivered a consistent brand message for full-scale marketing campaign in multiple markets through support materials such as television, print, online and radio advertising, Point of Purchase displays and fulfillment.Event Management: Designed and executed 40-50 custom events annually, including P&L responsibility. Managed annual logistics schedule, which included oversight on 25 employees and 70+ annual events spanning all of North America, Mexico and France.Agency Management: Effectively managed two agency relationships (Kovel-Fuller and PCG Campbell) while leading successful regional and national sports marketing campaigns and promotional initiatives. Contract Negotiation: Developed contracts to further enhance and match clients’ business models and marketing plans. Negotiated contracts valued at $5 million annually. Business Development: Spearheaded multi-million dollar gain in annual consumer program sales and sponsorships. Increased client partnership signings 200% in just a four-month period. Cultivated partner relationships, resulting in 100% retention and growth.Return on Investment: Delivered average annual increase of 21% on measured network and cable television exposure through targeted efforts, including a 34% increase from 2007 to 2008. Generated $2.5 million in new consumer sales from a $200,000 marketing plan.

Listed skills include Public Relations, Sponsorship, Marketing Strategy, Event Management, and 28 others.

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  Indiana University Bloomington

  Management