• Provided comprehensive consulting, coaching, and management services to entrepreneurs, small business owners, and organizational leaders• Successfully managed and executed multiple projects as a small business owner, ensuring seamless coordination of resources, adherence to timelines, and achievement of project objectives• Conducted thorough digital business assessments, analyzed clients' online presence, and delivered actionable recommendations for improvement• Led the design, development, and ongoing management of websites and digital properties, ensuring optimal user experience and achieving client objectives• Managed multiple sales channels, including Amazon, eBay, and company-owned websites, implementing effective strategies to maximize sales and revenue• Identified market trends and opportunities through consumer research and analysis of sales and market data, resulting in successful product expansion initiatives• Developed and executed shipping plans, ensuring accurate and timely delivery to distribution and fulfillment centers• Evaluated and implemented third-party tools for inventory forecasting, competitive pricing, customer relationship management, data analysis, accounting, and warehouse management, optimizing operational efficiency• Spearheaded financial management activities, including bookkeeping, accounting, invoicing clients, running payroll, and filing tax reports, ensuring compliance and financial stability• Fostered positive working relationships with clients, employees, contractors, and suppliers, leveraging strong interpersonal and communication skills• Actively participated in educational and training programs offered by the Small Business Development Center, SCORE, SBA, and other relevant business-related organizations to stay updated on industry trends and enhance professional skills

• Oversaw VIA's digital presence across various platforms, including web properties, intranet applications, mobile applications, and digital signage, ensuring a cohesive and relevant presence• Analyzed, designed, and developed digital components to enhance the customer experience, aligning with business goals and incorporating stakeholder input• Led end-to-end execution of VIA's innovation projects, from conceptualization to implementation, driving forward-thinking initiatives within the organization• Collaborated with diverse business divisions to finalize requirements, develop project plans, and guide the technical design and implementation of web-based applications and digital initiatives• Supported departments in piloting new ideas and policies, identifying areas for improvement, and implementing innovative solutions to enhance operations• Fostered effective partnerships with external agencies, private sector entities, and policymakers, leveraging collaborative relationships to achieve mutually beneficial outcomes• Coordinated complex tasks and deliverables across multiple cross-departmental teams, ensuring timely and within-budget delivery of innovation projects and new digital applications• Planned, organized, and executed the VIA GoCodeSA Codeathon, an event promoting coding and innovation within the community

• Managed and maintained District web management systems, ensuring smooth operations and optimal functionality• Developed and implemented standards for website implementation, maintenance, and training, ensuring consistent quality across all web properties• Designed the technical architecture of websites, including scripting, database design, and user interface design, to deliver intuitive and engaging user experiences• Collaborated with employees from various departments and campuses to coordinate Internet/Intranet activities, understand their needs, and provide guidance on leveraging web opportunities• Conducted staff training sessions on website development and maintenance, equipping employees with the necessary skills to manage their respective web content• Coordinated closely with the Communications department to ensure a unified and timely web presence, aligning web content with overall organizational messaging• Assisted in the development and implementation of web-based systems, contributing to the enhancement of digital infrastructure and functionality• Maintained the district website and performed regular updates to ensure the accuracy and compliance of all content, including legally required information• Collaborated with internal and external IT staff to implement, maintain, and troubleshoot web and related systems, ensuring seamless integration and optimal performance

• Successfully implemented and provided ongoing support for a web portal and associated applications, ensuring smooth functionality and user satisfaction• Developed a comprehensive long-term plan for website development and presence, incorporating organizational goals and stakeholder input and establishing standards and guidelines for content creation• Proactively identified, implemented, and managed opportunities to enhance website presence and promotion, effectively increasing visibility and engagement• Played an active role in the development and integration of graphical and multimedia components, such as audio and video, into the website, enhancing its visual appeal and interactive capabilities• Developed, implemented, and enforced website-appropriate use and privacy policies, ensuring adherence to best practices and safeguarding user information• Set and enforced accessibility standards for the website, ensuring compliance with State and Federal Requirements, including Section 508, to ensure a user-friendly experience for individuals with disabilities or impairments• Monitored, analyzed, and reported on website traffic, utilizing analytics tools to gather insights and make data-driven decisions for further optimization• Stayed abreast of new standards, technologies, and trends in website development, design, and delivery, continuously evaluating opportunities for improvement and innovation• Conducted thorough assessments of competing websites, analyzing content, look and feel, and functionality, and provided actionable recommendations for enhancing the Harris County Department of Education website based on industry benchmarks

• Lead strategist for the chapter's digital engagement effort, driving the development and implementation of effective strategies to enhance online presence and engagement• Spearheaded initiatives that successfully built the Red Cross brand, overseeing the development of marketing strategies and taking charge of the creation, editing, and finalization of collateral materials• Enforced and maintained Red Cross brand standards across the chapter's jurisdiction, ensuring consistency and alignment with organizational guidelines• Monitored and actively participated in social media applications, representing the Red Cross as a spokesperson and engaging with communities to address inquiries and provide valuable information• Developed social engagement goals, strategies, and measurement methods, setting clear objectives to maximize the impact of digital initiatives• Prepared comprehensive reports on website statistics and social engagement metrics, providing insightful analysis to management and informing future decision-making processes

• Held a leadership role overseeing the Web sites and digital media initiatives for two radio stations, KLUV.com and 1037LiteFM.com• Led and managed the day-to-day updates and maintenance of KLUV.com and 1037LiteFM.com, ensuring the websites were consistently up-to-date and functioning smoothly• Collaborated with content contributors to create unique and engaging content, driving audience engagement and satisfaction• Ensured adherence to CBS Radio content standards and aligned web content with the overall digital strategy of the organization• Produced and coordinated various types of supporting digital content, including graphics, written content, audio, and videos, to enhance the user experience• Packaged and distributed weekly eBlasts to the listeners of 98.7 KLUV and 103.7 Lite FM, effectively engaging the audience and promoting radio station activities• Monitored and analyzed Web statistics, using data-driven insights to inform decision-making processes, and prepared metrics reports for management• Maintained the Intranet site for the CBS Radio Dallas cluster, providing an organized and accessible internal platform for the six stations• Coordinated social media initiatives, developing strategies to increase social engagement and optimize audience reach

Chief Web Developer and Social Media Coordinator, 2009Senior Web Administrator, 2007 – 2009• Held a leadership role overseeing Window on State Government and agency web initiatives, ensuring effective communication and presentation of agency information and services• Applied aesthetic design and layout principles to communicate agency information in an efficient and user-friendly manner, ensuring an optimal user experience• Designed and developed web pages using valid HTML and other mark-up languages, creating visually appealing and professional end-products• Collaborated with CPA staff to develop innovative web solutions that met business and user needs, focusing on usability, functionality, and performance• Provided management with strategic advice on technical strategies and commercial web applications/products, contributing to informed decision-making• Advised management on web-based communication issues, offering strategic solutions to improve overall communication effectiveness• Assisted in conducting web usability testing for agency websites, ensuring adherence to usability fundamentals and meeting the needs and expectations of site visitors• Ensured web content complied with agency, state, and federal guidelines for accessibility, particularly Section 508 standards• Stayed up to date with industry standards, trends, best practices, as well as laws, directives, and policies related to web development and digital communication• Monitored and analyzed agency web statistics, preparing comprehensive reports for management to inform decision-making and assess website performance• Conducted research, strategized, and implemented social media and web 2.0 technologies, expanding agency methods of communication, marketing, and collaboration in line with industry trends

• Led the design, development, and ongoing maintenance of the College of Natural Sciences Dean's Office website, ensuring a visually appealing and user-friendly online presence• Collaborated closely with college staff to gather requirements and determine the most suitable content and structure for the website, aligning with the college's goals and priorities• Provided assistance and guidance to users on establishing procedures for maintaining web content, ensuring a streamlined and efficient process for content updates• Conducted comprehensive reviews of other websites within the University and among peer institutions, benchmarking against best practices and industry standards to ensure the College's website stood out in terms of content quality, ease of use, and overall appeal

Webmaster/Website Coordinator, 2004 – 2005Multimedia/Web Technician, 2001 – 2004• Played a pivotal role in the design, development, and maintenance of the university's website, ensuring a visually appealing and user-friendly online presence• Served as the technical administrator for the university's web server, overseeing its configuration, maintenance, and security to ensure optimal performance and uptime• Managed audio-visual equipment and instructional aides in four compressed video classrooms, ensuring they were in excellent working condition to facilitate effective teaching and learning experiences• Collaborated closely with university staff on various marketing initiatives, including planning, content placement, graphic design, and development of marketing materials such as advertisements and university publications• Actively contributed as a member of multiple university committees, including Staff Senate, Enrollment Management, Marketing, and Information Technology, providing valuable insights and playing a key role in decision-making processes

• Offered comprehensive technical support to students and instructors within the Business and Agriculture Division, ensuring smooth operations and optimal usage of technology resources• Responded promptly to technical inquiries, troubleshooting issues, and resolving problems to minimize disruptions to teaching and learning activities• Assisted students and instructors in navigating and utilizing software applications, hardware devices, and online platforms relevant to their coursework and instructional needs• Collaborated with faculty members to integrate technology effectively into their curriculum, providing guidance on best practices and recommending innovative solutions to enhance the learning experience• Stayed up to date with the latest advancements in educational technology, continuously expanding knowledge and skills to better serve the needs of students and faculty within the division

• Led the redesign of the station's website, overseeing all aspects from graphic design and layout to database development, resulting in a visually appealing and user-friendly online platform• Collaborated closely with station management, including the News Director, Production Manager, and Web Producer, to gather requirements and ensure alignment with the station's goals and objectives• Developed a robust content management system (CMS), enabling efficient and streamlined content updates and management on the website• Utilized programming languages such as HTML, JavaScript, and ASP to program the website, implementing interactive features and functionality to enhance user engagement and experience