Lead NBCU’s sole Client/Account Services and Operations team (“AdSmart”) for Data Driven Linear, Cross-Platform (Linear and Digital) and Optimized ad campaignsCreated and wrote the original Ad Operations process for NBCU’s first ever Linear Addressable campaign and successfully carried to airRepresented Ad Sales and Ops as a member of a Data Driven Linear task force (including Data Management, Ad Platform-Technology and external MSP-Comcast) focused on a Go-to-Market strategy for creating Linear AddressableCreated new business processes to improve overall efficiency in order to accommodate a 100% yearly revenue growth in NBCU’s Data Driven Ad Sales businessConducted regular departmental "101" training sessions to educate General Market teams on Data Driven Ad Campaigns and Target SegmentsOnboarded and trained new team members from numerous departments on the industry Pitch-to-Pay process and how their position contributes to that timelineOnly department leader responsible for each network and ad platform across NBCU’s Portfolio including Broadcast, Cable, Syndication, Advanced TV/Data Driven, Digital and Programmatic

Lead Direct Response Ad Sales Operations team spanning across NBCU’s portfolio including Broadcast, Cable, Syndication and DigitalCoordinated with Ad Platform Strategies to lead the first NBCU Client Services team to onboard business into a new, internally created Ad PlatformTrained the DTS Ad Sales Operations team on digital advertising and executed NBCU’s first Digital Campaign for Direct Response

Implemented new CRM applications (Wide Orbit) for linear and digital operations to modernize sales technology and maximize operational efficiencyServed as a key component of Viacom’s largest and most diverse Go-To-Market strategy team with multiple C-level stakeholders spanning across all global officesEnsured each client account was monitored and maintained in accordance with contract to guarantee client successLead a team of 24 Sales Assistants responsible for approximately $1 Billion annually across linear, digital and VOD networks including Comedy Central, TVLand, CMT, Paramount Network and NickelodeonTrained new sales assistants on overall Sales Operations technology and processes from original Sales Plan entry to Deal Maintenance, MSA and billing

Contributed as a prime member of a Cross Functional Lean Six Sigma team to rewrite Ad Sales standard procedures in order to improve productivity and overall Client successSpearheaded new tracking process to maximize National and Direct Response inventory based on program and daypart revisionsApproved commercial inventory and content for children’s programming to ensure FCC KidVid guidelines were adhered toAssisted in launching 2 new Nickelodeon properties as ad supported networks adding a new stream of revenue

Liaison between multiple internal departments including Inventory, programming, sales and Marketing to maximize ad inventorySupervised a team responsible for the accurate data entry of multiple ad campaigns and marketing sponsorships

Conducted daily maintenance of numerous client accountsEnsured proper booking of all added value sponsorshipsMonitored and corrected client ADU packages based on current impression value