Currently lead the RINVOQ Eczema (Atopic Dermatitis) indication for Consumer within US Immunology, as well as pipeline commercial development for Alopecia and Vitiligo.

Led the RINVOQ Eczema (Atopic Dermatitis) indication for Consumer within US Immunology.Previously led SKYRIZI Dermatology Consumer marketing initiatives in psoriatic disease (Psoriasis and Psoriatic Arthritis), responsible for the entire DTC ecosystem including P&L management in excess of $100MM, TV/broadcast development, social media, CRM, digital and display, as well as all custom in-office point of care executions. Prior, I led Rheumatology portfolio, including HUMIRA RA, PsA and AS (Rheumatoid Arthritis/Psoriatic Arthritis/Ankylosing Spondylitis) and the launch preparation for RINVOQ in Ankylosing Spondylitis (AS) and Non-Radiographic Axial Spondyloarthritis (nr-AxSpA).

Led AbbVie's Customer Experience team for GIC and Women's Health within the US Specialty portfolio. My team was responsible for activating digital transformation initiatives across Social Media, Web, CRM, Veeva, and leading proofs of concept for emerging digital capabilities.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations. I have served as a board member for both United Airlines, as well as AbbVie.

Led digital media and paid social planning for branded initiatives and sponsor partnerships worldwide. Key projects included launching Team USA Partnership for the Summer and Winter Olympics; leading digital, regionally focused initiatives across New York City and San Francisco to highlight United's commitment to key hubs; managing campaign planning internationally, including the EU, Brazil, UK and China.