Providing fully integrated and managed marketing platforms for top ranked global commercial real estate firms and advisors, national developers, and ENR400 ranked construction companies. /// Marketing Optimization- Portfolio marketing audit- Marketing funnel creation and optimization- Advertising optimization and workflows- Brand and content strategy- Budget management and cost controls /// CreativeDeveloping award-winning marketing and brand transformation campaigns, providing strategy, direction, design, and long-term management plans for real estate owners, brokerage firms, and property portfolios. /// OperationsOversee general operations and account administration, including budgets for the agency and clients under management. Developing and maintaining client annual marketing and advertising campaign budgets.

Marketing team initiatives, insights, creative and brand strategy across all physical and digital touchpoints of Building and Land Technology’s 25 million square foot portfolio./// AchievementsLed audit of websites and ILS channels to solve cross-channel discrepancies and mapped key marketing funnel points of conversion. The outcome produced a complete drop in reported errors between digital platforms, discovery of unidentified disconnections, the creation of new lead databases for retargeting, and a tracking report used to benchmark performance. Implemented advertising cycle able to boost lead generation for multi-family properties and fill seasonal gaps in activity. This resulted in up to a 300% increase in touring traffic and 40% increase in leasing volume.Took social media and digital advertising in-house. From campaign design through audience targeting (Meta and Google), I alleviated agency spend to achieve a 68% yoy cost savings while increasing conversion rates.Divided website into a two-part workflow, pulling design and content management in-house, leaving development and maintenance to third party developers. This allowed for a shift in focus to UI/UX, SEO, lead entry, and leasing tools, further reducing costs and producing a 24% yoy increase in conversion.

New business startup requiring immediate fulfillment of an all-new brand identity, print and digital collateral, and a marketing system to support commercial real estate leasing and sales. Achieved rapid growth to a portfolio of over 200 properties and exclusive representation assignments for more than 25 retailers, including Gap, Athleta, AT&T, Qdoba, Panera Bread, and many other national brands./// CreativeDesigned and developed entire corporate identity, including website, sales tools, and created a system to support marketing and tracking a 6.5m square foot commercial property portfolio. /// ManagementHired and led a team graphic designers and provided coaching, training, and guidance. Sourced and budgeted vendors, including third-party printing and production, signage, IT, and equipment leases./// Agency SupportContinued support under an integrated agency model from 2012 onward: including managing marketing processes and in-house team roles, developing new sales tools, and elevating brand design until they were acquired by Newmark in 2019, where I led the transition to Newmark's marketing standards.

Implemented a large scale rebrand (formerly GVA) that required all new identity and collateral for regional offices and hundreds of commercial properties under representation. Worked with leadership, current and prospective clients to secure new business while maintaining accounts through the transition./// CreativeWorked directly with clients to create custom marketing campaigns tailored to each high profile assignment. Created standards for all print and trade show collateral, brochures, catalogs, signage, direct mail, email and web campaigns. Designed new prospecting tools and worked with the senior staff of tri-state offices on ways to improve product./// ManagementTrained and coached a team of five designers and marketing associates with individual areas of concentration in company service lines - leasing, sales, property management. Maintained vendor relations and all outsourcing of projects as well as in-house equipment costs and leases. Worked with research teams to produce targeted databases of clients and prospects drastically improving effectiveness of email and direct mail campaigns.