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C-level marketing executive. Customer-centric. Data-driven. Results-oriented.- As CMO, doubled global logistics company revenue to $5B in 4 years, while expanding from 20 to 70 countries.- Drove $2B unified communications company transformation to a channel model and subsequent successful sale. As CMO, led alignment and integration efforts into $12B parent company.- Restructured 500+ person marketing organization to achieve $60MM savings for the world’s 5th largest software company. Created marketing strategy and organization including: segmentation, planning & research, market & competitive intelligence, marketing operations, database marketing, and small & medium business (SMB) marketing.- Defined digital/social marketing strategy and allocated investments to uncover persona-based opportunities.- Co-founded motorola.com, the online presence for a $30B global technology companySpecialties: integrated marketing, digital media and social networking, channel marketing, strategic planning, organizational restructurings and turnarounds
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Executive AdvisorConsultant 2017 - PresentCaExecutive Advisor to Fortune 500 companies and non-profits with a focus on organizational transformation and growth, resource and process alignment, and business optimization. -
Head Of Global MarketingCommvault 2019 - 2020Tinton Falls, Nj, UsGlobal marketing head for Commvault (Nasdaq: CVLT), the recognized leader in data backup and recovery. As part of new management team, restructured global marketing organization to align with new CEO’s initiatives with a focus on expanding routes to market. -
Chief Marketing OfficerUnify 2016 - 2017Munich, Bavaria, DeCMO for Unify, a division of Atos - annual revenue of €12B with 100,000 employees. Following Atos’ acquisition of Unify, was promoted to CMO. Reshaped and optimized the 150 person marketing organization and budget to better align with the parent company go-to-market strategy.* Developed global marketing strategy, budget allocations, and integrated marketing plans.* Defined and executed segment and industry vertical marketing programs in support of awareness and demand generation initiatives, including thought leadership, advocacy, and product launches. Generated $150MM in annual pipeline.* Drove $15MM in annual cost savings. Realigned marketing budget, organization and processes to achieve operational efficiencies. -
Svp, MarketingUnify 2014 - 2016Munich, Bavaria, DeGlobal marketing head for Unify, (formerly Siemens Enterprise Communications), a $1B global communications software and services company. Defined and built the 35 person Unify channel marketing organization to help drive the company’s transformation. * Created partner-centric value proposition and assets as part of the new go-to-market strategy.* Recruited / enabled partners to sell the company’s portfolio of mid-market solutions.* Launched partner program. Expanded distribution network by 30% to 2,500 actively transacting partners representing 45% of the company’s total revenue within 18 months.
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Chief Marketing OfficerWestcon-Comstor 2010 - 2014Tarrytown, Ny, UsCMO for Westcon Group, a $5B value-added distributor of category-leading unified communications, network infrastructure, data center and security solutions. Drove marketing efforts to double company revenue from $2.7B to $5B in four years during a global economic downturn. Expanded the geographic footprint from 20 to 70 countries.* Re-launched the company brand with emphasis on the company’s value-oriented capabilities.* Developed and enhanced key vendor and partner relationships to accelerate revenue growth.* Introduced annual voice of the partner initiative and methodology to create a customer-centric mindset. -
Svp, Marketing, Planning & OperationsCa Technologies 2006 - 2010San Jose, California, UsGlobal responsibility for $4B enterprise software firm. Headed up marketing, operations, strategic planning, brand research, and social media. Created and ran marketing planning process to ensure alignment and consistency between business units, field marketing, and sales. Launched global programs to drive prospect growth along with existing account penetration using KPI's to optimize return on investments (ROI). Launched multi-platform social and digital media programs. Resulted in massive growth (200%+ yoy) in online awareness. Optimized calls to action (CTA) to accelerate demand generation. -
Svp, Integrated MarketingCa Technologies 2004 - 2006San Jose, California, UsHead of marketing segmentation, market and competitive intelligence, brand research, operations and web development. As acting co-CMO, managed corporate turnaround through 300 person headcount reduction, implementation of a restructured marketing organization, and redefined agency integration that resulted in one year budget savings of $60MM during critical turnaround year for the company.
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Svp, Internet MarketingCa Technologies 2003 - 2004San Jose, California, UsDefined and implemented ca.com strategy and web development. Launched small & medium business (SMB) initiative, including go-to-market strategy and e-commerce store launch. Optimized lead generation with persona-based targeting resulting in 20% annual growth. Created SMB go-to-market team and ecommerce store which generated $5MM in first year.
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Vp, MarketingVoicemine Technologies 2002 - 2003Co-founder of a voice capture, storage & retrieval start-up. Responsible for development of business plan and market analysis, along with target funding sources. Exited venture to assume SVP role at large enterprise software firm.
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Sr. Director, MarketingMotorola 1983 - 2002Chicago, Illinois, UsCo-founder of motorola.com in 1995. Held numerous management positions for this $32B global technology firm, including strategic planning, product marketing and management, channel / field marketing, industry marketing, and major account support. Defined and launched five highly profitable $MM global networking product lines over an eight-year period.
Bob Clinton Skills
Bob Clinton Education Details
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Boston College Carroll School Of ManagementMarketing -
University Of Notre DameGeneral
Frequently Asked Questions about Bob Clinton
What company does Bob Clinton work for?
Bob Clinton works for Consultant
What is Bob Clinton's role at the current company?
Bob Clinton's current role is CMO / SVP.
What is Bob Clinton's email address?
Bob Clinton's email address is bo****@****ify.com
What is Bob Clinton's direct phone number?
Bob Clinton's direct phone number is +191435*****
What schools did Bob Clinton attend?
Bob Clinton attended Boston College Carroll School Of Management, University Of Notre Dame.
What skills is Bob Clinton known for?
Bob Clinton has skills like Strategy, Integrated Marketing, Product Management, Go To Market Strategy, Strategic Partnerships, Demand Generation, Solution Selling, Strategic Planning, E Commerce, Marketing Strategy, Management, Market Planning.
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