Robert Cooper Email & Phone Number

Victoria, British Columbia, Canada

What Works Marketing helps Service businesses beat larger competitors online to win new clients in their local market. The What Works Academy teaches in-house marketers at Service businesses how to make their marketing work better. We skip the 1000 things you "could" do and focus just on the activies you SHOULD do in the context of focusing on your marketing themes.The What Works Academy currently has dozens of free, insightful lessons and will soon be adding paid learning… Show more What Works Marketing helps Service businesses beat larger competitors online to win new clients in their local market. The What Works Academy teaches in-house marketers at Service businesses how to make their marketing work better. We skip the 1000 things you "could" do and focus just on the activies you SHOULD do in the context of focusing on your marketing themes.The What Works Academy currently has dozens of free, insightful lessons and will soon be adding paid learning options. Show less

Victoria, British Columbia, Canada

We help companies develop and execute ROI-positive marketing plans to:- increase revenues- increase customer satisfaction- increase customer lifetime value- increase conversion rates for critical action points.Areas covered in developing a company’s holistic online marketing plan include email marketing, blogging, viral marketing, contests, online PR, A/B testing, word of mouth marketing, online video, podcasting, organic search, paid search, and “community.”

Victoria, British Columbia

Helping specifically with a new web strategy to help boost awareness of our great local cycling scene and help Victoria's position as a cycling destination.The Victoria International Cycling Festival exists to promote all aspects of cycling in Greater Victoria for the purpose of encouraging participation and travel to Victoria to experience our cycling culture.

Victoria, British Columbia

Pleased and proud to be on the Board of this organization, which is the "glue" behind our local $4 billion tech industry.

In this role I worked remotely from Victoria, BC for this fantastic San Diego-based company.Some accomplishments:- launched slate of new publications.- optimized click, open and purchase rates through extensive testing.- managed migration between email service providers and oversaw API implementation.- implemented unique IP based regional targeting for email.- rolled out email based support systems for viral initiatives.- applied best practices for deliverability… Show more In this role I worked remotely from Victoria, BC for this fantastic San Diego-based company.Some accomplishments:- launched slate of new publications.- optimized click, open and purchase rates through extensive testing.- managed migration between email service providers and oversaw API implementation.- implemented unique IP based regional targeting for email.- rolled out email based support systems for viral initiatives.- applied best practices for deliverability to multi-million person subscriber lists.- increased addressable email database by 250%. Show less

In this role I increased the distribution of our product by 300+% through such strategies as launching one of the first iPod-compatible video download communities.Prior to our successful $6.5M Series A financing round I prepared the marketing plan and income model that was approved by investors including Madrona Venture Group, Working Opportunity Fund, Yaletown Venture Partners, and Springbank TechVentures.Following the launch of the "Mixpo" product, I drove distribution and… Show more In this role I increased the distribution of our product by 300+% through such strategies as launching one of the first iPod-compatible video download communities.Prior to our successful $6.5M Series A financing round I prepared the marketing plan and income model that was approved by investors including Madrona Venture Group, Working Opportunity Fund, Yaletown Venture Partners, and Springbank TechVentures.Following the launch of the "Mixpo" product, I drove distribution and successfully secured product coverage in publications such as the New York Times. Show less

In my starting role at ACD I grew the email marketing channel from $0 to millions in revenue with a user-centric multilingual slate of publications.I later came to run the online marketing team, responsible for online creative strategy and all online revenues. During my time in this role the team consistently increased revenues in all actionable areas.

As the founder/partner in this "digital" print shop (was modeled after Kinkos), I lead sales and marketing and also helped with desktop publishing and graphic production. Most importantly, my hundreds and hundreds of hours at the front counter serving thousands of different businesses and organizations taught me a LOT about customer service.

Ba-Honours, English, Geography, History

Activities and Societies: UVic Rugby Team, Crimson Tide U21, Student Newspaper Honours English Degree with Geography and History Minors

High School

Activities and Societies: Rugby, football, ski club