Robert Cooper Email and Phone Number
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I’ve been a full-time web marketer since 2001.My job these days revolves around strategy my businesses, supporting the team and working with partners.Currently focusing on expanding our work in the legal and trades industries.I’m fairly unique in that I’m a bit of a Web Marketing Generalist. I’ve got experience in virtually all web marketing channels and have worked at a professional level internationally in areas including PPC Advertising, SEO, Copywriting, Email Marketing and Inbound Marketing. This background is a real help as I approach everything from a “channel agnostic” perspective and am able to craft multi-channel client strategies that best suit each client’s goals.I launched PlusROI Online Marketing in 2007 and we now have a great team of 10 experts who cover the full range of marketing areas. We’ve got a world-class team and with our ruthless approach to low overheads (we were office-free long before Covid 19) we’re surprisingly affordable.In 2022 we launched What Works Marketing Inc, which focuses on highly effective local advertising for service professionals like lawyers, wellness practitioners and trades.For both PlusROI and What Works, our focus is on measurable results. We start by putting in place advanced performance measurement systems and then set a goal of making specific improvements each and every month.I’m always happy to chat – please reach out!
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FounderWhat Works Marketing Jul 2022 - PresentVictoria, British Columbia, CanadaWhat Works Marketing helps Service businesses beat larger competitors online to win new clients in their local market. The What Works Academy teaches in-house marketers at Service businesses how to make their marketing work better. We skip the 1000 things you "could" do and focus just on the activies you SHOULD do in the context of focusing on your marketing themes.The What Works Academy currently has dozens of free, insightful lessons and will soon be adding paid learning… Show more What Works Marketing helps Service businesses beat larger competitors online to win new clients in their local market. The What Works Academy teaches in-house marketers at Service businesses how to make their marketing work better. We skip the 1000 things you "could" do and focus just on the activies you SHOULD do in the context of focusing on your marketing themes.The What Works Academy currently has dozens of free, insightful lessons and will soon be adding paid learning options. Show less
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Strategic Director/FounderPlusroi Online Marketing Inc. Jul 2007 - PresentVictoria, British Columbia, CanadaWe help companies develop and execute ROI-positive marketing plans to:- increase revenues- increase customer satisfaction- increase customer lifetime value- increase conversion rates for critical action points.Areas covered in developing a company’s holistic online marketing plan include email marketing, blogging, viral marketing, contests, online PR, A/B testing, word of mouth marketing, online video, podcasting, organic search, paid search, and “community.” -
Board MemberVictoria International Cycling Festival May 2018 - Dec 2019Victoria, British ColumbiaHelping specifically with a new web strategy to help boost awareness of our great local cycling scene and help Victoria's position as a cycling destination.The Victoria International Cycling Festival exists to promote all aspects of cycling in Greater Victoria for the purpose of encouraging participation and travel to Victoria to experience our cycling culture.
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DirectorViatec Sep 2013 - Sep 2019Victoria, British ColumbiaPleased and proud to be on the Board of this organization, which is the "glue" behind our local $4 billion tech industry. -
Director Of E-Mail MarketingDivx Dec 2006 - Jul 2007In this role I worked remotely from Victoria, BC for this fantastic San Diego-based company.Some accomplishments:- launched slate of new publications.- optimized click, open and purchase rates through extensive testing.- managed migration between email service providers and oversaw API implementation.- implemented unique IP based regional targeting for email.- rolled out email based support systems for viral initiatives.- applied best practices for deliverability… Show more In this role I worked remotely from Victoria, BC for this fantastic San Diego-based company.Some accomplishments:- launched slate of new publications.- optimized click, open and purchase rates through extensive testing.- managed migration between email service providers and oversaw API implementation.- implemented unique IP based regional targeting for email.- rolled out email based support systems for viral initiatives.- applied best practices for deliverability to multi-million person subscriber lists.- increased addressable email database by 250%. Show less -
Director Of Ebusiness/Director Of MarketingPixpo Jun 2005 - Jan 2007In this role I increased the distribution of our product by 300+% through such strategies as launching one of the first iPod-compatible video download communities.Prior to our successful $6.5M Series A financing round I prepared the marketing plan and income model that was approved by investors including Madrona Venture Group, Working Opportunity Fund, Yaletown Venture Partners, and Springbank TechVentures.Following the launch of the "Mixpo" product, I drove distribution and… Show more In this role I increased the distribution of our product by 300+% through such strategies as launching one of the first iPod-compatible video download communities.Prior to our successful $6.5M Series A financing round I prepared the marketing plan and income model that was approved by investors including Madrona Venture Group, Working Opportunity Fund, Yaletown Venture Partners, and Springbank TechVentures.Following the launch of the "Mixpo" product, I drove distribution and successfully secured product coverage in publications such as the New York Times. Show less
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Sr. Business Manager, E-CommerceAcd Systems Jan 2001 - Jun 2005In my starting role at ACD I grew the email marketing channel from $0 to millions in revenue with a user-centric multilingual slate of publications.I later came to run the online marketing team, responsible for online creative strategy and all online revenues. During my time in this role the team consistently increased revenues in all actionable areas. -
PresidentExcel Business Centers Inc. 1994 - 1999As the founder/partner in this "digital" print shop (was modeled after Kinkos), I lead sales and marketing and also helped with desktop publishing and graphic production. Most importantly, my hundreds and hundreds of hours at the front counter serving thousands of different businesses and organizations taught me a LOT about customer service.
Robert Cooper Skills
Robert Cooper Education Details
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English, Geography, History -
Colonel By Secondary SchoolHigh School
Frequently Asked Questions about Robert Cooper
What company does Robert Cooper work for?
Robert Cooper works for What Works Marketing
What is Robert Cooper's role at the current company?
Robert Cooper's current role is Founder at PlusROI Online Marketing Inc & What Works Marketing Inc.
What is Robert Cooper's email address?
Robert Cooper's email address is ro****@****ail.com
What is Robert Cooper's direct phone number?
Robert Cooper's direct phone number is +125085*****
What schools did Robert Cooper attend?
Robert Cooper attended University Of Victoria, Colonel By Secondary School.
What are some of Robert Cooper's interests?
Robert Cooper has interest in Eric Schmidt, Jesus, Web Marketing, Family Stuff, Lance Armstrong, Swimming, Google Adsense, Children, Social Networks (Online), Education.
What skills is Robert Cooper known for?
Robert Cooper has skills like Conversion Optimization, Email Marketing, Lead Generation, Copywriting, A/b Testing, Online Marketing, Seo, Ppc, Blogging, Sem, Web Analytics, Online Advertising.
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3yahoo.com, cssd.ab, cssd.ab.ca -
Robert Cooper
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