Rob is a performance-driven and innovative executive with over 25 years of global experience in business leadership, marketing, technology, innovation and community building through which he effectively connect brands & creators in the Creator Economy. A highly collaborative leader, Rob has a customer-centric approach to marketing, business development and corporate growth. A C-Level executive in growing technology and innovation companies, Rob has extensive experience in the ideation and creation of new digital business models based on current market dynamics. He has developed and delivered compelling business strategies for both Fortune 500 and growing enterprises.Rob’s experience crosses several categories including: technology, financial services, consumer goods, food, retail, hospitality and environmental sustainability. He has developed relationships with world-class clientele such as: LEGO, Intel, Dell, Unilever, IKEA, LG Electronics, Microsoft, Expedia, HSBC, VELCRO® Brand and others. Rob also advises and enables purpose-driven growth companies whether they be incubated within large enterprises or launched by entrepreneurs. Rob has been a speaker at global marketing and innovation events. He was President of AIM, the Association of Integrated Marketers (2011-15) and a member of the Digital Strategy Conference Advisory Board. In 2006 Rob was recognized as one of BC's "Top 40 Under 40".Skills and Abilities: Executive leadershipTeam developmentBusiness model innovationProduct and service innovationDigital community incubationCreator Economy strategyDigital transformationStrategic partnershipsMarketing researchMarketing and brand strategyStrategic consultingGo-to-market strategySocial media and community buildingContent strategyThought leadershipMarketing metrics