Robert Edgcomb Email & Phone Number

• Leads all marketing and communication efforts for SMA Healthcare – over 700 employees and serving nearly 40,000 individuals annually in five counties.
• Oversees design and development of strategic materials that promotes SMA as leaders/experts in the behavioral healthcare field
• Provides leadership and oversight to the Marketing department staff to ensure proper selection, training and ongoing professional development
• Partners with creative teams, other internal stakeholders… Show more
• Partners with creative teams, other internal stakeholders, external agencies and vendors, to direct and implement SMA’s advertising and promotional activities
• Analyzes target market information to identify and recommend effective marketing strategies, and identifies new market segments that will benefit from SMA’s services

• Developed a social media strategy that increased following, engagement, and reach year over year
• Diversified content and maintained brand standards for web, print, and social media
• Created a video series highlighting community members, increasing awareness of SMA Healthcare todifferent market segments
• Led the implementation of a communication plan for the rollout of SMA Healthcare’s telehealth platform, including developing videos, a blog post, press release, social media… Show more
• Led the implementation of a communication plan for the rollout of SMA Healthcare’s telehealth platform, including developing videos, a blog post, press release, social media posts, and partnering with a local.
• Established an internal and external communications plan for SMA Healthcare’s merger with The Centers in 2021, a sister behavioral health agency

• Facilitated marketing and communication efforts for Volusia County School District
• Disseminated news releases, produced editorial content for video projects, and developed story ideas
• Collaborated with administrators, schools and other district personnel to share the district’s vision and image.
• Pitched stories to the local media to increase coverage of the district
• Developed and published quarterly newsletter, annual brochure and other publications
• Assisted director… Show more

Daytona Beach, Florida Area

• Developed story ideas, pitched editorial coverage and perform day-to-day editorial operations for more than 30 projects annually
• Developed fresh and innovative concepts for each track's mobile app, including stories and infographics
• Worked with each track's Marketing and/or Social Media Coordinator to establish relevant and engaging content for each publication, and to ensure content is in line with client’s marketing initiatives
• Managed and maintained all social media… Show more
• Managed and maintained all social media accounts and website
• Partnered with third-party agencies to assist with press releases, web, and social media content

Daytona Beach, Florida Area

• Coordinated and improved yearly content plan for all publications
• Led program planning and team meetings, contributing insightful ideas to help improve all publications
• Facilitated communication between production and design to ensure time-sensitive deadlines are met
• Collaborated with Production Manager to prepare publication schedules for all editorial and advertising materials and process and strategically place all advertisement material
• Managed and maintained… Show more
• Managed and maintained relationships with tracks to ensure program materials are fresh and specific to each client, and are in line with each client's marketing initiatives

• Research and write game recaps and innovative feature stories weekly
• Manage daily social media content for the team, including Facebook and Twitter
• Partner with General Manager to write, implement and evaluate seasonal marketing plans and tools
• Produce weekly newsletter and nominations for pitcher and player of the week
• Submit weekly summary, newsletter, promotion schedules, and feature stories to Florida Collegiate Summer League website, as well as local media outlets… Show more
• Submit weekly summary, newsletter, promotion schedules, and feature stories to Florida Collegiate Summer League website, as well as local media outlets

Deland, Fla.

- Primary Contact for Tennis and Cross Country- Responsible for writing press releases, game previews, and feature stories- Input and call using STATCREW for basketball, soccer, baseball, lacrosse, volleyball, and tennis- Use social media, including Twitter and Facebook, as a tool to publicize Stetson Athletics teams- Update GoHatters.com website with.

- Researched and wrote articles pertaining to sports- Compiled various statistics to support writings- Navigated other websites to develop well written, fact-based articles

Deland, Fla.

- Responsible for writing game stories after each game, in addition to weekly feature stories - Required to produce weekly newsletter and nominations for pitcher and player of the week- Updated social media for the team, including Facebook and Twitter- Submit weekly summary, newsletter, and feature stories to West Volusia Beacon for publishing

Deland, Fla.

- Assisted in research pertaining to NCAA Division 1 Men’s Basketball Coaching Contracts. - Analyzed data to supplement research projects using USA Today’s salaries database. - Used Microsoft Excel to build database to assist in research projects. - Manage and maintain alumni directory

- Wrote Fantasy sports columns, specifically baseball and football - Worked with other columnists to expand and increase coverage

Master’S Degree, Strategic Communication

Bachelor Of Arts (B.A.), Sport Management