Bob Hohman Email & Phone Number

Cincinnati Ohio

Cincinnati, Ohio

American food company formed by the merger of Kraft Foods Group and Heinz in 2015, bringing the value to $46 billion. The Kraft Heinz Company has 13 different brands with $500 million or more each in annual sales.Kroger Account Lead for the refrigerated business, Natural Cheese, Sandwich Cheese and Snacking. Reported to the Category Manager of Cheese & Dairy at Kroger. Directed all new product development and category management efforts, identifying and articulating market intelligence, product differentiation, positioning and merchandising strategy. Drove the top line growth, while managing a trade budget with positive ROI results.

Cincinnati, Ohio

Harris Teeter Account Lead for Kraft Heinz's total refrigerated business, Cheese, Dairy and Meat. Reported to the Category Manager of Cheese & Dairy, the Director of Grocery Merchandising and Digital Promotions Manager at Harris Teeter. Created and managed promotional strategies for 16 categories, while managing the P/L. Led innovation and new item assortment presentations.

Cincinnati, Ohio

American multinational confectionery, food and beverage conglomerate. Marketed many brands in more than 170 countries, 12 of which annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident and Tang. Kroger Account Lead for Kraft Foods' refrigerated business, Philadelphia Cream Cheese and Jell-O product brands. Reported to the Category Manager of Cheese & Dairy at Kroger. Developed comprehensive merchandising plans that incorporated promotional frequency, price point value, product assortment and placement. Implemented merchandising programming during key drive periods that drove top line results.

Cincinnati, Ohio

Kroger Lead Shelving / Planogram Creator for Cheese & Dairy. Reported directly to the Category Manager for Cheese and Dairy at Kroger. Led planogram development and product placement initiatives across competing manufacturers. Partnered with Kroger to create base growth strategies thru category assortment management. Leveraged category stewardship with fact based selling techniques to ensure first class category results.

Cincinnati, Ohio

Articulated pre and post promotional results for the Kroger Account Team. Supported region initiatives that measure Kraft’s success with promotional programming. Interpreted several data sources - Nielsen, 84.51 and Market 6 extensively.

Cincinnati, Ohio

Coordinated corporate programming at the Kroger division level. Capitalized on local promotional enhancements to drive incremental revenue. Identified module and shipper sales opportunities that corresponded with the general office promotional calendar. Communicated the division promotional activity to the field execution team.

Fort Wayne, Indiana

Supervised 14 direct reports in a cost efficient manner through workload scheduling, training development, and performance appraisals. Recruited, interviewed and hired full/part-time merchandising positions that support the Fort Wayne Field Sales team.