BUSINESS START-UP EXPERIENCECreated a wholesale distribution company and pioneered a new business channel for Menchie’s Frozen Yogurt to bring Menchie’s product into school cafeterias and the student nutrition industry. Established a new avenue for substantial company growth by transforming future opportunities.• Established the distribution channels, marketing and sales channels, order management, procurement, warehousing, inventory, and billing• Developed a multi-state business… Show more BUSINESS START-UP EXPERIENCECreated a wholesale distribution company and pioneered a new business channel for Menchie’s Frozen Yogurt to bring Menchie’s product into school cafeterias and the student nutrition industry. Established a new avenue for substantial company growth by transforming future opportunities.• Established the distribution channels, marketing and sales channels, order management, procurement, warehousing, inventory, and billing• Developed a multi-state business structure, built the business to more than 100 school districts, and aligned the company with a national marketing BPO to drive the expansion through student nutrition, theme parks, arenas, business parks, and government contracting Show less

Manage B2B and B2C client profitability and office P&L. Lead client services team for all Austin-based clients including Best Buy for Business, AARP, Logitech, and UPS. * Delivered 33% increase in client portfolio profitability. * Transformed single $20K project client into $400K client within 12 months. * Stabilized and grew revenue among key clients, including Logitech and Best Buy, despite reduced client marketing budgets and multiple changes in client leadership teams.

Led two account teams of 7-9 professionals each to plan and execute Verizon B2B and Verizon FiOS advertising and marketing initiatives. Spearheaded direct response creative, testing, and lists, as well as development of monthly direct mail, ADVO, FSI, print, OOH, and quarterly TV and radio campaigns. Provided marketing and advertising strategies for other clients including Target, Bank of America, and Census.* Doubled annual agency fees. * Exceeded Verizon’s B2B response and sales goals… Show more Led two account teams of 7-9 professionals each to plan and execute Verizon B2B and Verizon FiOS advertising and marketing initiatives. Spearheaded direct response creative, testing, and lists, as well as development of monthly direct mail, ADVO, FSI, print, OOH, and quarterly TV and radio campaigns. Provided marketing and advertising strategies for other clients including Target, Bank of America, and Census.* Doubled annual agency fees. * Exceeded Verizon’s B2B response and sales goals by ~10% for two consecutive years. * Surpassed Verizon’s B2B annual win-back goals by ~25%.* Achieved 107% of 2005 gross sales objective, 90% name awareness, 20% launch market penetration in first 6 months, and launch in 300+ new markets. * Facilitated Verizon’s entry into new business by launching FiOS TV to achieve 20% launch market penetration in first 3 months.* Created and recommended comprehensive strategy and campaign to revitalize Target’s menswear sales. * Supported Target’s nationwide store Grand Opening initiative. Show less

Directed and aligned creative development with brand positioning, image, and message across all marketing elements. Managed $93M annual budget, representing 45%+ of brand’s total marketing spend.* Drove volume and share growth for nation’s fourth largest cigarette brand through event program that included 35-market bar program, 18-city amphitheater program, 14-rally biker program, and American Pool Players Association program.* Aligned brand message to critical 21- to 34-year-old… Show more Directed and aligned creative development with brand positioning, image, and message across all marketing elements. Managed $93M annual budget, representing 45%+ of brand’s total marketing spend.* Drove volume and share growth for nation’s fourth largest cigarette brand through event program that included 35-market bar program, 18-city amphitheater program, 14-rally biker program, and American Pool Players Association program.* Aligned brand message to critical 21- to 34-year-old audience by executing event program and strategic branding in 3K bar events, 400 amphitheater concerts, 14 biker rallies, and 100+ pool events.* Orchestrated seamless 20-market bar and 9-city amphitheater expansion by identifying, sourcing, and contracting new suppliers. Show less

Managed creative development to ensure appropriate fit with brand positioning and maintain consistent message across all marketing elements. Managed $9.7M annual budget.* Played key role in repositioning nation’s seventh largest cigarette brand and quadrupling conversion rates. * Attracted and enabled critical brand communication with new urban, multicultural, young adult audience. * Enabled monitoring of 80K+ customer interactions.