Robert Erichsen

Robert Erichsen Email and Phone Number

Bestyrelsesmedlem @ TBP
Copenhagen, DK
Robert Erichsen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Robert Erichsen's Contact Details

Robert Erichsen work email

Robert Erichsen personal email

n/a
About Robert Erichsen

I am a passionate digitalization and HR specialist with more than 20 years of experience in the retail industry. My dedication to customer experiences and my ability to connect business understanding, digitalization, and HR training activities make me a valuable asset in any organization. My background in education, training, and business development has resulted in documented results that have created value for companies.I thrive in an environment characterized by change and a fast pace, and my ability to take responsibility for the entire training process demonstrates my dedication. I challenge the status quo and always strive to create magic and added value for the organization.My expertise lies in developing employees and leaders within the retail sector. With my solid commercial profile and the ability to translate strategic concepts into concrete practices at the store level, I have achieved measurable bottom-line results. My analytical approach and determination, combined with a creative mindset and strong drive, make me a valuable resource.As a leader, I am an initiator focused on changing behavior to enhance the customer experience. I am known for my patience, ability to listen, and provide constructive feedback, even in stressful situations.My approach to business development is rooted in behavior, with a focus on transitioning from key performance indicators (KPIs) to key behavior indicators (KBIs) to shape desired behavior among employees and help them achieve their business goals.I have experience in digitalization, where my knowledge of SaaS systems, IoT, and Omnichannel solutions has contributed to improving store and staff performance. My ability to analyze data and identify growth opportunities makes me a strategically minded specialist.Overall, I am a dedicated, results-oriented, and visionary digitalization and HR specialist who excels at creating change and value through human development and technological innovation.

Robert Erichsen's Current Company Details
TBP

Tbp

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Bestyrelsesmedlem
Copenhagen, DK
Website:
tbpsupply.dk
Employees:
12
Robert Erichsen Work Experience Details
  • Tbp
    Bestyrelsesmedlem
    Tbp
    Copenhagen, Dk
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  • Tbpsupply
    Operations Manager
    Tbpsupply Mar 2024 - Present
    Herlev Kommune, Region Hovedstaden, Danmark
    As an Operations Manager at TBP Supply, I oversee a wide range of responsibilities including daily management, value chain optimization, strategy development, and digitalization. My goal is to ensure efficient operations and contribute to the company's growth and success through collaboration with management and our talented team. We're passionately dedicated to creating authentic self-care and wellness for our customers.
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  • Retailakademiet.Dk
    Retail Business Consultant
    Retailakademiet.Dk Jan 2022 - Mar 2024
    Campusbuen 12, 4600 Køge
    I am dedicated, results-oriented, and visionary in the fields of digitalization and HR training and development. My ability to drive change and create value through human development and technological innovation makes me a strong asset in the retail industry.With over 20 years of experience in the retail sector and a commitment to customer experiences and business acumen, I am a passionate digitalization and HR specialist with expertise in:- E-commerce: I have experience in e-commerce development and advise stores on utilizing the platforms and technologies that best suit their business, supporting their day-to-day store operations.- Business development: My ability to translate strategic concepts into practical actions at the store level has resulted in measurable bottom-line improvements.- Software implementation: I have experience implementing software solutions that enhance store and staff performance.- Digital strategy: I have developed digital strategies and possess an understanding of emerging technologies in the retail industry.- Teamwork: My teamwork skills and the ability to build strong relationships are crucial for success in collaborating with trade associations and member stores.- Training leadership: I have expertise in teaching, training, and developing employees and managers in the retail sector.- Communication: My ability to communicate and present ideas and training concepts is a strength.- Initiative: As a leader, I am known for taking initiatives and changing behaviors to enhance the customer experience.- Data analysis: I have skills in data analysis, including the use of key performance indicators (KPIs) and employee measurements (KBIs) to shape desired behaviors and identify growth opportunities.
  • Smv:Digital
    Digital Advisor
    Smv:Digital Jul 2019 - Mar 2024
    I serve as a digital advisor for SMV:Digital, a comprehensive program aimed at assisting businesses in their digital transformation efforts and enhancing online sales, effectiveness eg. My role involves providing guidance to companies for implementing digital strategies, exploring new business models, designing innovations, enhancing competencies, engaging in leadership consultation, and leveraging my network for IT development and cybersecurity guidance.SMV:Digital is dedicated to helping small and medium-sized enterprises (SMEs) navigate their digital transformation journey, with a focus on fostering growth and job creation. Businesses can apply for grants to support advisory services, invest in new technology, participate in skills development, and access guidance on digital business development.
  • Reshaperetail.Dk
    Retail Training And Development Consultant
    Reshaperetail.Dk Jan 2018 - Mar 2024
    Denmark
    I'm passionate about contributing to the goals of retail chains and stores to stay at the forefront of training and development:Love Leading the Way:I've dedicated many years to teaching and facilitating training activities in sales, management, digitalization, and communication, and it's a task that truly energizes me. I thrive on standing in front of a group, whether they are specialists or leaders, and conveying knowledge in an engaging and inspiring manner.Bringing People Along:My greatest strength lies in my ability to motivate and engage people. I have previously worked on implementing HR-related development initiatives and have a proven approach to achieving results among employees and leaders. I believe that the best training translates theory into practical action, and I have a well-established method for bridging the gap between training and tangible outcomes.Business Acumen Combined with HR Training:I'm passionate about combining business acumen with HR training and development activities. My extensive experience in the retail industry, including working with companies like Elgiganten, Neye, Change, and Ilva, gives me a unique opportunity to understand strategic goals and translate them into concrete results at the store level.Strong Communicative Profile and the Ability to Achieve Long-lasting Results:My communicative profile is a key component of my approach. I excel at building deep connections across organizations and understand that effective communication is crucial for implementing change and achieving training objectives.Responsibility for the Entire Training Process:I'm not afraid to take responsibility for the entire training process, from planning and delivery to the necessary administrative tasks. I'm known for my structured approach, which enables me to effectively handle all aspects of training.
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  • Digital Ledelseskultur
    Digitization Consultant
    Digital Ledelseskultur Jun 2019 - Mar 2023
    Københavnsområdet, Danmark
    Digital Leadership Culture was a 3-year skills development program in which I served as a digital advisor, focusing on the retail sector. The program aimed to strengthen digital competencies among leaders and key employees in 420 Danish micro, small, and medium-sized enterprises. The goal was to equip them to ensure the long-term survival strategy of their companies. The program offered tailored competence development pathways that addressed the specific challenges and needs of individual companies. Participants went through competence development pathways lasting between 10 and 12 months, which included a mix of theoretical components, building competence networks, expert guidance, and practical work within the retail sector.
  • Retailspot - Store Performance Analytics
    Entreprenur / Founder
    Retailspot - Store Performance Analytics Jan 2016 - Jan 2019
    Copenhagen Area, Denmark
    I founded RetailSpot ApS, an entrepreneurial venture that developed an innovative Store Performance Analysis tool as a SaaS solution for the retail industry. With a team of 3 employees, I led the project and created RetailSpot, which integrated POS sales data, customer data, and exit poll measurements conducted by store personnel.In collaboration with organizations such as Ibiz-Centret, Alexandra Institute, and Delta Force Technologies, I played a central role in promoting IoT technologies to the retail sector. My expertise helped retail chains choose the right IoT solutions for a solid return on investment, and I was actively involved in the implementation of these technologies.I also excelled in sales and marketing, particularly in the area of camera and tracking technologies for customer counting and flow analysis. My efforts were recognized when I secured a grant of DKK 500,000 from InnoBooster (Innovation Fund) for the development of our Store Performance Analysis web tool. This tool enabled physical retail stores to become data-driven and empowered store managers to initiate improvements based on KPIs, ultimately increasing revenue and strengthening customer loyalty.I gained the following competencies in the development of SaaS systems and the application of new technology:1. Project Management and Innovation2. IoT Technologies3. Sales and Marketing4. Fundraising and Support5. Business development
  • Detailkarriere.Dk
    Founder And Owner
    Detailkarriere.Dk Apr 2004 - Jun 2017
    Copenhagen Area, Denmark
    I established and owned Detailkarriere ApS, a consulting firm specializing in the development and training of leaders and employees in the retail industry. With a turnover of 3.5 million DKK and a team of 2-7 employees, I have achieved significant results:1. Strategic Development: I worked closely with my clients to develop strategies, sales, and operational concepts and implemented them across the organization. This resulted in a renewed focus on customer service and a stronger customer culture.2. Sales Training and Behavior Change: I developed and implemented a sales concept that changed the behavior of both leaders and employees through training and follow-up using routines, measurements, and KPIs. This concept significantly increased the chains' earnings, with an increase of 20-30%.3. Nordic Performance Appraisal Concept: I developed a comprehensive Performance Appraisal concept for Elgiganten, including guidelines, materials, forms, career guidance, and training concepts for implementation across four countries with different languages. This concept reduced employee turnover from 40% to 20%.4. Measurement and Analysis Tools: I developed a comprehensive measurement and analysis tool as a SaaS solution, including exit polls, well-being measurements, mystery shopping, and customer feedback for store activity follow-up. This tool has helped stores improve their performance and customer experiences.Overall, my experience and achievements in retail and staff training have made me an expert in strategic development, sales training, and implementing changes across organizations. I have demonstrated the ability to deliver measurable results and improve chain earnings while developing effective measurement and analysis tools.
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  • Gordios Retail A/S
    Retail Business Consultant
    Gordios Retail A/S 2002 - 2004
    Brøndby
    A Retail Consulting Company focusing on sales, business and people development – approx. 12 employees.RESPONSIBILITIES• Operated in the retail sector with vendors and chains in grocery, specialty and consumer goods.• Responsible for sales and development of CatMan Focus in cooperation with chains and vendors on the Scandinavian market (Kellogg’s, Coca-Cola, Stimorol, Colgate Palmolive, Dagrofa, Coop).RESULTS• Developed the database tool CatMan Focus, which still exists, to improve vendors’ business in the Nordic countries through optimizing data into knowledge for actions for each category.• Optimized Inspiration’s sales and staff by conducting GTT-studies and outlining best practice to be implemented in the stores.• Responsible for a business development project for SuperBest (former chain in Dagrofa), changing their strategy and store management concept based on market analyses, customer metrics, and internal POS sales data. Resulted in an increased turnover of 15-20% and higher customer flow index 112.
  • Valtech
    Management Consultant
    Valtech 2000 - 2002
    Kanonbådsvej 10, 1437 København K
    RESPONSIBILITIES• Worked primarily with business efficiency online and offline for major Danish and Swedish brandname companies and retailers, developing strategies, action plans, business models, optimizing and implementing an ECR (Efficient Consumer Response)/Category Management project.• Responsible for ECR in the Consumer Brand and Retail sector, e.g. Trade Marketing, Category Management, CPFR (Collaborative Planning Forecast & Replenishment), SCM, et al.• Responsible for project sales within Consumer Brands and Retail.RESULTS• Co-responsible for the yearly ECR-conference in the Bella Center with approx. 600 participants from suppliers’ brands and retail.• Developed a new simplified Category Management model (CatMan Focus), which enhanced the focus on efficient cooperation and fast implementation of tactics in the store – the model was developed in cooperation with Coca-Cola, Nordisk Kellogg’s, Kraft Food, Shell, and Coop.• Wrote the “Guideline” - a simplified method to implement Category Management - CatMan Focus (Distributed on the ECR-conference).• Developed presentations and was responsible for selling a new e-KAM intra/extranet for the six largest brand suppliers and retailers to improve and optimize the trade through sharing knowledge, changing organizations, new business processes, and changing internal/external work processes.• Taught the Expert chain how to optimize their stores within sales, operating account and marketing – Valtech delivered and implemented an intranet with the retail operational concept, including tools and routines to improve their business.• Developed strategy and vision for Select Service Partner A/S (Food travel in CPH Airport) to ensure optimization of concepts and space management based on sales, footfall and dwell time for all outlets. We developed a tool for performance optimization on KPI’s for each outlet.
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  • Danish Distillers A/S
    International Category Manager
    Danish Distillers A/S 1999 - 2000
    Danish Distillers is a sister company within Wine & Spirits AB with app. 100 employees in sales, marketing and administration.RESPONSIBILITIES• Responsible for P&L for GAMMEL DANSK - one of the biggest brands in Denmark within spirits • Was overall responsible for some of the biggest international brands within the spirits categories, and implemented strategies and business plans together with each country.• Developed and implemented marketing activities.• Worked in close cooperation with our factories on production, product launches, and with international business partners and advertising agencies.• Project Manager on internal ECR projects optimizing category revenue in close collaboration with retail.RESULTS• Project Manager for ECR, responsible for the development of customer relations with some of the biggest accounts in Denmark, as well as setting the targets and future goals for revenue and product development.• Developed presentations for collaboration with Coop, implementing ECR within the spirits category for Space Management, assortment, chain strategies, campaign planning and shopper behavior.• Launched project “Kiosk year 2003” with House of Prince based on the consumers’ future behavior and buying experiences, aiming at expanding the kiosk or placing the product as self-service. • Negotiated and implemented future promotion strategy within the organization to streamline sales and marketing departments to cut costs.
  • Danone Nordics
    Nordic Business Manager
    Danone Nordics 1998 - 1999
    Hørsholm
    DIB (biscuits) was a Scandinavian sister company within the Danone Group, with a 70 mio. DKK turnover based on production and export of biscuits, spring water og dairy products.RESPONSIBILITIES• P&L responsible for biscuits and sauces in Norway and Sweden.• Responsible for developing a 5-year business and marketing plan in collaboration with distributors for each country, including communication strategies, turnover, marketing costs, and distribution goals.• Responsible for developing business and marketing plans for new product launches.• Ongoing implementation of Prepared and implemented ongoing new sales and measuring tools to monitor our markets, out of stock situations, replenishment and competitors. • Briefed our analyzing agencies on quantitative and qualitative tests as well as our advertising agencies• Produced and presented sales materials to our distributors at seminars/workshops and conducted pep talks with their sales force.• I travelled approximately 80 days a year.RESULTS• Restarted cooperation with two former distributors.• Initiated qualitative market surveys in cooperation with AC Nielsen to outline strategies, budgets, and action plans.• Rebuilt the trust for the Danone brands which initiated an organizational change at our distributor focusing on Category Management.• Built up our brand awareness and boosted the sale of our biggest brand TUC and Prince (biscuits) primarily in Sweden.
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  • L'Oréal
    Category Brand Manager
    L'Oréal 1996 - 1998
    Brøndby
    L’Oréal is the world’s largest manufacturer of cosmetics on the consumer market, app. 150 employees and with a DKK. 347 mio. turnover in Denmark.RESPONSIBILITIES• Responsible for the product portfolio in skincare and perfumes within the personal care category. The turnover was 45 Mio. DKK which was the biggest part of the company’s cash flow. My marketing budget was app. 8 Mio. DKK, and I was responsible for the P&L.• Responsible for the implementation of strategies and marketing plans for all campaigns, in close cooperation with the Trade Marketing department – both for end-users and retailers/distributors.• Launched several new brands on the FMCG market, i.e. FRUCTIS, which is now the 2nd biggest product within the hair care category in Denmark.• Point of contact regarding international analyzes, promotion and advertising agencies, conducted qualitative and quantitative analyzes and developed test strategies for new product releases. RESULTS• Secured growth within the category through promotion optimizations and cost reductions in the product portfolio.• Developed the strategy and concept for the introduction of Fructis on the Danish hair care market, achieving a leading market position in the category.• Maintained high cash flow by revitalizing the perfume category.
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  • Acer
    Area Sales Manager
    Acer 1993 - 1996
    Birkerød
    The worlds seventh largest manufacturer of own and OEM brands with a turnover on DKK. 220 mio. in Denmark.RESPONSIBILITIES• Prepared budgets, strategies and marketing plans with key accounts, distributors, and partners.• Responsible for our distributors’ product portfolio, warehouse, and supply chain.• Responsible for training and educating our partners and dealers.• Sparring partner for our distributors’ biggest customers, and own partners to maximize their turnover.RESULTS• Established a new dealer network including e.g. Fredgaard, Computer 2000, Datashop, etc.• Continuous sales training, product knowledge, and presentation of Acer visions and ideas.• Improved position on the market by implementing marketing activities, sales management for internal and external employees.
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  • Gadelius Telecom A/S
    Marketing Manager
    Gadelius Telecom A/S 1992 - 1993
    Herlev
    Subsidiary company in a Swedish corporate group that imported consumer electronics from Mitsubishi.RESPONSIBILITIES• Responsible for P&L and marketing for the complete mobile phone assortment in cooperation with our direct marketing bureau.• Lead generation and booking of meetings for the sales department through direct marketing activities.• Planned and orchestrated exhibitions in Denmark.RESULTS• Developed the introduction of “Baby-Pocket”, the world’s smallest mobile phone.• Developed the strategy and marketing plan, starting a new distribution channel for 100 Mitsubishi car dealers. • Responsible for P&L, marketing, and sales training of the dealers.• Developed a dealer concept including sales and marketing manuals, programs for engaging customers and POS materials for optimizing the sales floor.
  • Aeg Hausgeraete Gmbh
    Marketing Assistant
    Aeg Hausgeraete Gmbh 1990 - 1992
    Albertslund
    One of Europe’s largest providers of white goods.RESPONSIBILITIES• Responsible for all communication for dealers.• Continuous information on campaigns and new product launches. • Responsible for organizing dealer seminars.• Analyzed the market and competitors.• Developed new brochures and catalogues.RESULTS• Developed a direct marketing concept targeting the dealers with news, competitors and market insights, product releases, prices, etc.
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  • Byens Hushjælp (Kitchen Supllies)
    Sales Assistant
    Byens Hushjælp (Kitchen Supllies) 1987 - 1990
    Vesterbrogade 18
    Sales Assistant and promoted as Store Manager the last year.

Robert Erichsen Skills

Retail Coaching Sales Management Sales Management Business Strategy Management Consulting Strategy Leadership Development Talent Management Marketing Strategy Performance Management Management Development Leadership People Development Training Presentation Skills Hr Strategy Strategy Development Business Development Store Management Consulting Entrepreneurship Project Management Analytical Skills Market Research Data Analysis Customer Experience Research Project Planning Change Management Business Planning Strategic Planning Microsoft Office Microsoft Excel Microsoft Word Microsoft Powerpoint Microsoft Outlook English Customer Analysis Innovation Development Business Innovatio Innovation Consulting Digital Strategi Digital Transformation Fmcg Product Marketing Marketing Management Business To Business Customer Service Trade Marketing Marketing Footfall Customer Counting Market Analysis

Robert Erichsen Education Details

Frequently Asked Questions about Robert Erichsen

What company does Robert Erichsen work for?

Robert Erichsen works for Tbp

What is Robert Erichsen's role at the current company?

Robert Erichsen's current role is Bestyrelsesmedlem.

What is Robert Erichsen's email address?

Robert Erichsen's email address is re****@****iere.dk

What schools did Robert Erichsen attend?

Robert Erichsen attended It-Universitetet I København, Copenhagen Business School, Professionshøjskolen Ucc - Alumni, N. Zahles Gymnasium, N. Zahles Gymnasieskole.

What are some of Robert Erichsen's interests?

Robert Erichsen has interest in Science And Technology, Education, Economic Empowerment.

What skills is Robert Erichsen known for?

Robert Erichsen has skills like Retail, Coaching, Sales, Management, Sales Management, Business Strategy, Management Consulting, Strategy, Leadership Development, Talent Management, Marketing Strategy, Performance Management.

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