Rob Allan Email & Phone Number

New York, New York, United States

• Assisted Proprietor with operations, logistics, marketing, and accounting services• Responsible for logistics for NYC client locations in support of Private Chef services• Created marketing communications, managed website, schedule and created monthly statements• Assisted with events, dinner parties, provision procurement, equipment per schedule in NYC, CT and Hamptons• MS Office, Excel, Word, PowerPoint and QuickBooks

Guttenberg, Nj

Property Speculation in Northern NJPurchase - Management - Renovation - Resale of luxury condominiumsManagement of renovation and upgrade projects including budget, timing, insuranceOwned and self-fundedNJ Insurance License 1664814

Englewood Cliffs, Nj

Develop corporate strategy with Senior Management for North American marketQuarterly planning and actions for Executive Management at worldwide commercial committeeDevelopment and implementation of Maserati re-marketing strategy and programCreation and development of business presentations for Maserati dealers

Modena Italy

Customer research and target customer profile development.Management of competitive segment sales reporting and forecasting (+5 years)Development of Long-Range Planning of vehicles and powertrainsTrend analysis and new product opportunity identification and analysis for product development

Modena Area, Italy

Manage worldwide product planning actions.Develop product and commercial strategies for worldwide implementation.Responsibility for Long Range Planning strategy for overall model line and powertrsins.Development of vehicle price and optional equipment positioning for worldwide markets.

- Responsible for product stratgy and planning for Maserati GranTurismo, Quattroporte and GranTurismo Convertible models for the North American market- Product planning strategy development- Development of new model launch planning and execution- Brand representation regarding product at customer, dealer and corporate events- Development and implementation of customer strategies- Manageemnt of dealer training agency and content creative

- Trained 16+ hours per week in pursuit of grocery money- Hired two costly (real) USTPA tennis pros to instruct me intensively- Played 1st singles on a Men's USTA league team (played every match home + away)- Played two open ($) tournaments USTA / Other- Gained immense satisfaction, fun and top fitness level

Management of the top vehicle lines and brands for the United States representing 40% of the world AMG sales.Lead strategic development of AMG high performance brand (product, retail initiatives and communications) Managed development and execution of AMG retail branding initiative focusing top 25 U.S. Mercedes-Benz dealersManaged strategy for AMG dealer event series (4,500 prospects), dealer in-store environment and expert trainingManaged launch of new C63 AMG and SL63 AMG models, including product planning, dealer and press introductionsResponsible for production, storyline and filming of three one-hour AMG programs for Speed TV and TLC channelsManaged strategy development for AMG direct mail and contact strategies for 60,000 U.S. AMG ownersResponsible for content, discussions and interaction with 12,000+ owners on AMG Private Lounge owner website Hired and managed staff of seven AMG Assistant Product Managers, Events Specialists and Trainers (2007-8)Strategic oversight and control of $10 Mio annual AMG budget (advertising, print, internet, CRM events and retail)

- Managed product and brand planning for AMG / Maybach brands and SLR - Responsible for product planning of U.S. model offering, equipment, sales volumes, pricing and positioning- Control of annual AMG brand management budget with responsibility for marketing strategy, planning and execution

Responsible for launch of latest generation, volume-leading C-Class line and Mercedes-Benz coupes and convertibles. Lead successful U.S. launch of new W204 C-Class with over 70,000 sales achieved in first yearManaged marketing launch team responsible for advertising, print, CRM and internet communication Achieved on-schedule launch in 08/2007, with high satisfaction among Mercedes-Benz dealers and customers Responsible for U.S. product planning of CLK-Class (15,000 units) and SLK-Class (10,000 units annual sales)

- Managed U.S. launch of Model Year 2008 C-Class entry-luxury sedan into the United States market in 2006-2007- Developed planning for U.S. product content, optional equipment and model mix for three Merecedes-Benz lines (C / CLK / SLK) representing over 40% of MB total annual sales volume- Responsible for future product planning of successor product generations, including sales volume, pricing, engine and trim variants as well as target customers and positioning

Management of product planning, marketing and sales of high-performance AMG line and limited production vehiclesDeveloped AMG high-performance division, increasing U.S. sales from 860 (1999) to over 10,000 units (2003-5) Directed and developed strategies for AMG vehicle equipment, volumes, customer target and pricing for U.S. marketRepresented Mercedes-Benz/AMG in numerous print, television and radio interviews regarding productConducted national press conferences for new AMG launches including six major U.S. auto show presentationsDeveloped strategic planning for and managed launch of 18 new AMG models over seven yearsCollaborated with AMG Germany Headquarters on U.S. product, pricing and marketing strategies Managed positioning, creation, content and execution of AMG marketing communicationsDirected external marketing agencies and internal MBUSA marketing staff on film, TV, print and customer events

- Responsible for development of the AMG (sub-) brand of Mercedes-Benz from one model and <500 units annual sales to over 13 models (2006) and three consecutive years of 10,000+ annual AMG sales- Developed U.S model and product planning including model variants, equipment levels, pricing, volumes and target customers- Positioned AMG via thrid-party communications (automotive enthusiast press and sources) - Hosted thousands of AMG owners from 2002-2006 at a variety of AMG brand events (shows, presnetations, track events)- Represented AMG as the brand manager in the U.S. at top "A" Auto Shows including Chicago (2004-2006), Los Angeles (2005-6) including press and customer presentations and briefings- Developed U.S AMG brand strategy for communication, events and customer handling- Developed Mercedes-Benz cross-carline planning for technology and systems from 2003-2005 (in addition to AMG PM responsibilities)

Developed and implemented cross-car line Mercedes-Benz product planning strategies.Created planning and implementation of Mercedes-Benz Tele Aid emergency calling and communication systemCreated U.S-market planning for engines and transmissions, interiors, trim, alloy wheels, paint and optionsDeveloped and implemented special order vehicle program ($10 million profit in 2000)

Investigated and evaluated real-world accident performance of Mercedes-Benz vehicles in the fieldTestified on behalf of MBUSA as an expert defense witness in court trials, legal depositions and arbitration hearingsAnalyzed accidents involving Mercedes-Benz vehicles and provided technical analyses to M-B Accident Research

Represented Mercedes-Benz at U.S. Federal Government and automotive industry regulatory meetingsTracked, interpreted and reported U.S. regulatory developments to Mercedes-Benz senior managementWrote position statements for MBUSA on U.S. government motor vehicle regulatory activity

Translated, edited and prepared Mercedes-Benz service and customer information for U.S. Mercedes-Benz modelsEdited and prepared service manuals and bulletins for publishing for nationwide Mercedes-Benz service personnelCreated and implemented Mercedes-Benz dealer literature billing system ($1.3 mio. Revenue)

Research / Combustion Engines - Developed gasoline engine knock intensity evaluation program

2.8 liter Audi V-6 engine oil system development and valvetrain testing

Responsible for new vehicle delivery preparation for Porsche and Audi models at major metropolitan Porsche dealerOrganized vehicle inventory, performed mechanical work, reconditioning of used cars and general customer support

Bachelor Of Science, Mechanical Engineering

Activities and Societies: - International Cooperative Education Program (1989-1990) - International Internship Audi AG, Ingolstadt, West.

Bachelor Of Science Degree, Mechanical Engineering