Robert Blair Email & Phone Number

Madison, Wisconsin, US

• Led 10-member cross-functional media team in strategic direction & deployment of $50M digital-first integrated program. Developed customer-centric content and drive programmatic media implementations to boost digital.
• Drove average 35% revenue growth YOY with IRR of 15% to exceed 10% enterprise threshold through profitable, innovative digital media initiatives.
• Implemented new objectives and key results (OKRs), streamlined workflows, and developed KPI frameworks to bring structure and focus to organization and drive results within Agile SCRUM operating model.
• Championed future successors and cross-functional development across enterprise, motivating professional development, inspiring positive culture, and enabling multidisciplinary career progression opportunities that.
• Received several personal nominations for Values in Practice and Cultural Values Awards for outstanding performance management, consumer centricity, and results-driven department leadership.

San Antonio, Texas, US

• Recruited to manage $200M cross-channel media strategy, tactical roadmaps, and KPIs across TV, print, radio, and digital sectors for Fortune 500 diversified financial services group. Steered organization’s first.
• Ideated, designed frameworks, and established lucrative, efficient, and cost-saving digital model, reducing multimillion-dollar expenditures YOY; expedited achievement of strategic goals, hitting KPIs 3 years in.
• Implemented fractional, multi-touch attribution model (MTA) to diversify media initiatives and maximize campaign impact across end-to-end customer decision journey while ensuring compliance with data privacy laws.

Rockville, MD, US

• Recruited to propel full-service integrated creative marketing agency into digital powerhouse, developing and scaling digital capabilities into complete line of business. Led performance management of and cross-trained.
• Transformed underperforming media division with sustainable and scalable social and digital media strategies to deliver $20M in revenue and 10-15% growth within 1 year of assuming leadership; digital media service.
• Saved Marriott contract from cancellation through course correction and change management.

Tallahassee, FL, US

• Established and managed $50M digital program. Built digital media line of business in alignment with marketplace needs as well as business priorities to drive revenue generation. Trained and led 20+ FTEs in impactful.
• Led campaign development and success stories for diverse clients in financial services, hospitality, and travel industries, including Aflac, Ritz-Carlton Hotels, and Cooper Tire.
• Partnered with local universities to recruit and train new talent, scaling program into extremely popular training offering that resulted in demand beyond capacity from hundreds of applicants.

London, GB

Managed digital initiatives and new media programming for end-to-end campaign lifecycles for Fortune 500 companies, including PepsiCo, FritoLay, AT&T, and Walmart.

Revitalized portfolio-level B2B online marketing programs for leading CPA accreditation provider. Instituted tactical marketing metric framework enabling senior management to gauge the effectiveness of the internal marketing function.

Managed interactive communication efforts for clients across multiple online platforms including display, email, viral marketing, and search engine optimization (SEO). Realized 12-month media services revenue of $2.1 million; launched market research LOB annual revenue of $1.1 million.