Robert Blair Email & Phone Number

Madison, Wisconsin, Us

Led 10-member cross-functional media team in strategic direction & deployment of $50M digital-first integrated program. Developed customer-centric content and drive programmatic media implementations to boost digital engagement across middle America. Create measurements, monitor effectiveness, and evaluate investment in media campaigns. Manage $65M combined P&L for media and workforce. Design compliant frameworks within complex, emerging data privacy laws and regulations for media operations. Build multidisciplinary divisions and stakeholder relationships across organizations and media entities to ensure alignment, maximize capabilities, influence adoption of change management, increase productivity, and enable scale. ● Drove average 35% revenue growth YOY with IRR of 15% to exceed 10% enterprise threshold through profitable, innovative digital media initiatives.● Implemented new objectives and key results (OKRs), streamlined workflows, and developed KPI frameworks to bring structure and focus to organization and drive results within Agile SCRUM operating model. ● Championed future successors and cross-functional development across enterprise, motivating professional development, inspiring positive culture, and enabling multidisciplinary career progression opportunities that resulted in team recognition with esteemed Values in Practice Award, as well as numerous promotions for direct reports. ● Received several personal nominations for Values in Practice and Cultural Values Awards for outstanding performance management, consumer centricity, and results-driven department leadership.

San Antonio, Texas, Us

Recruited to manage $200M cross-channel media strategy, tactical roadmaps, and KPIs across TV, print, radio, and digital sectors for Fortune 500 diversified financial services group. Steered organization’s first digital media strategy, integrating new app to drive digital presence in marketplace. Managed 30-member matrixed organization that included in-house staff and ad and programmatic agencies. Directed C-level data insights team, aggregating analytics for board of directors to fuel key decision-making, report on ROI, and provide guidance for short- and long-term strategic planning.● Ideated, designed frameworks, and established lucrative, efficient, and cost-saving digital model, reducing multimillion-dollar expenditures YOY; expedited achievement of strategic goals, hitting KPIs 3 years in advance despite increasing budgetary spend for new digital media initiatives by $50–60M. ● Implemented fractional, multi-touch attribution model (MTA) to diversify media initiatives and maximize campaign impact across end-to-end customer decision journey while ensuring compliance with data privacy laws.

Rockville, Md, Us

Recruited to propel full-service integrated creative marketing agency into digital powerhouse, developing and scaling digital capabilities into complete line of business. Led performance management of and cross-trained media team with 20+ FTEs in digital and social marketing.● Transformed underperforming media division with sustainable and scalable social and digital media strategies to deliver $20M in revenue and 10-15% growth within 1 year of assuming leadership; digital media service offering is currently still profitable today. ● Saved Marriott contract from cancellation through course correction and change management.

Tallahassee, Fl, Us

Established and managed $50M digital program. Built digital media line of business in alignment with marketplace needs as well as business priorities to drive revenue generation. Trained and led 20+ FTEs in impactful quality campaign management. Provided strategic oversight and activation of cohesive media channel investments.● Led campaign development and success stories for diverse clients in financial services, hospitality, and travel industries, including Aflac, Ritz-Carlton Hotels, and Cooper Tire. ● Partnered with local universities to recruit and train new talent, scaling program into extremely popular training offering that resulted in demand beyond capacity from hundreds of applicants.

London, Gb

Managed digital initiatives and new media programming for end-to-end campaign lifecycles for Fortune 500 companies, including PepsiCo, FritoLay, AT&T, and Walmart.

Revitalized portfolio-level B2B online marketing programs for leading CPA accreditation provider. Instituted tactical marketing metric framework enabling senior management to gauge the effectiveness of the internal marketing function.

Managed interactive communication efforts for clients across multiple online platforms including display, email, viral marketing, and search engine optimization (SEO). Realized 12-month media services revenue of $2.1 million; launched market research LOB annual revenue of $1.1 million.