Robert is responsible for overseeing the entire digital web life cycle. Assuring the web operations of the department are in line with the goals of the global business. Outlining current/future product development objectives and corresponding sales opportunities to increase revenue and customer retention.• P&L responsibility of IQPC digital assets: Define, Plan & manage annual operating budget. Approved expenditures. Developed business case justifications and cost/benefit analyses for spending initiatives. Assess and make recommendations on the improvement or re-engineering of operations. Negotiated and oversaw all software and SAAS commitments in addition to vendor contracts.• Provide Direct Global Leadership for 2 development groups totaling 9 developers, 2 Creatives, 1 Video Editor, 1 Webinar Coordinator, 1 Project Manager, 1 business Analyst, 1 Quality Assurance manager and 2 SEO managers. In addition to, management and contract negotiation of over 15 external vendors in multiple ranges of the business including, development, creative, media, ad serving and SEO/SEM.• Provide Digital Expertise and oversight for: Over 200 Marketers, 30 content Editors and 15 Sales executives in 10 cities in 9 countries globally.• Manage the IQPC e-learning suit consisting of 24 online events and 145 single webinars per year. Utilizing internally produced registration platforms and both Adobe, WebEx and Citrix ‘Gotomeeting’ products to allow for single API integrated sign on and increased usability.• Oversee global Google analytics guidelines and implementation.• Initial implementation and current management of Google Doubleclick (DFP) ad server utilizing Operative management services for Ad trafficking, Ad Serving and Campaign Management. • Work with Head of Sales to develop digital product pipeline. Continuously re-inventing the product offering to allow for increased revenue through generating innovative ideas in the market.

Oversee all creative projects and responsible for the overall quality of work produced by the creative department. Manage projects from concept to completion and translate marketing objectives into creative strategies. I lead and direct the creative staff in the production of all advertising and marketing collateral, and ensure that visual communication standards are met across various media. Meet with clients and upper management to explain campaign strategies and solutions. I have a strong design and project management background with 12 years of experience and advanced leadership, communication and problem-solving skills. • Applied responsive mobile formatting to all online platforms. Introduced mobile application development for onsite event engagement • Built, brand and maintain several marketing technologies such as custom landing page systems, vendor profile management portals, guesting services and newsletter customization via CMS. Of which, all had proper internal CRM tracking components and remarking technologies associated. • Created an online event e-learning platform and corresponding workflow process to leverage new revenue opportunities in addition to increasing the core membership base and offering multiple new sponsorship opportunities that have successfully grown year on year. • Design and developed eCommerce platform b2biq. Creating additional revenue streams by allowing for the sale of post event media online, such as audio, video, presentations and vendor reports. • Initiated Social platform integration, strategy and branding guidelines across global business • Migrated all media from limelight hosted CDN to AWS S3 bucket. Converted all Flash based media to HTML 5 mp4 format and planned accordingly to change over 5k associated URLS in 5 corresponding applications. • Constructed a complete delivery process by creating onsite Video/Audio capture workflow requirements.