Rob Fink Email & Phone Number

Ann Arbor, Mi, Us

Tulsa, Ok, Us

At Boddle Learning, we have built a robust and engaging learning platform for kids ranging in age from K to 6th grade. With the combination of gaming and proven educational technics, the platform helps teachers, parents, and kids manage and improve core skills ranging from math to language arts in English and Spanish!I was responsible for the Game and Product development for building Unity games for kids ranged Kindergarten to 6th grade. We have over 5M kids playing and are in 1000's of schools across the US.Accomplishment Summary:• Introduced the first Machine Learning (ML) model into the platform, resulting in a material increase in conversion for the target audience.• Researched and designed new data models and structures that drive core product metric analytics, providing valuable customer insights.• Spearheaded the design of a bespoke multi-player game server approach that allows custom ed-tech multiplayer games behind school firewalls.• Partnered with the executive team to identify and design product features that materially improved Daily Active Users (DAU), retention, and and conversion rates• Spearheaded new core game features and mechanics that improved game play, increased engagement, increased retention, and drove monetization

São Paulo, São Paulo, Br

Rob's role in developing advanced analytics tools, fostering operational efficiency, and building a skilled analytics team has contributed to the success and growth of the gaming and publishing operations.Accomplishment Summary:• Expanded the role and scope of the Publishing Analytics department to support cross-functional teams within both Performance Marketing and Game Teams to drive player retention and monetization.• Created visualization tools to analyze Game Creative performance, enhancing new user targeting and increasing user quality. The result was a notable reduction in churn, indicating improved player retention.• Developed a custom data analytics product that identifies player actions leading to conversion. This initiative led to a material increase in in-game conversion rates, demonstrating the effectiveness of data-driven strategies in driving player engagement and monetization.• Introduced the first end-to-end product analytics tool, connecting User Acquisition, Creative, and Game data into a unified platform. This platform significantly contributes to campaign performance analysis and player targeting efforts.

Vancouver, British Columbia, Ca

At Kabam, I ran the Data Science and Analytics teams where we are responsible for over 100M+ users across our major titles (Marvel Contest of Champions, Transformers Forged to Fight, and Shop Titans). If you enjoy the Marvel or the Transformers universe or love to craft and build, you should try Kabam's amazing games!Accomplishment Summary:• Spearheaded shape the technology and product data systems for AAA games like Marvel Contest of Champions, Marvel Realm of Champions, and Transformers Forged to Fight. These efforts had a substantial impact on revenue, player retention, and market reach.• Provided product management support, including consulting and training, to department heads throughout the design-implementation-test lifecycle. This support improved the ability to identify product opportunities for increasing monetization, player retention, and player engagement.• Collaborated with LiveOps to identify and test new bundle offer concepts built around game progression beats to increase conversion across the purchase funnel.• Provided data analytics and product management support for three new global game launches, resulting in a material net increase in revenue.• Partnered with General Managers (GMs) and Executive Producers (EPs) to identify and establish baseline game health and financial Key Performance Indicators (KPIs) that track product performance relative to target financial metrics.

At Talus Analytics, we combine emerging technology and data science to build robust decision support systems to predict wildfire and floods! Our products truly make a difference in the community!

Vancouver, British Columbia, Ca

At LGM FS, I was responsible for a team of 60 technologists whose primary mandate is to build and support our innovative, leading-edge automotive F&I platform. The SaaS platform is a turnkey solution for the Canadian automotive market that streamlines operations for the build, delivery, and on-going support from the dealership to the consumer though its proprietary workflows and custom integrations. Our current customer base includes top brands from across Canada: BMW, Volkswagen, Audi, Mazda, Hyundai, Kia, Mitsubishi, JLR, and Volvo.

Seraph Analytics specializes in helping customers innovate through technology and data. Our technology teams have built and successfully deployed multimillion dollar products across the premier cloud platforms (Microsoft Azure and Amazon EC2) for fortune 100 clients in the High-tech, Healthcare, Finance, and Marketing verticals.Highlights:- Grew sales by 100%- Managed a consulting team to help build the Meijer eCommerce store- Developed new Data Analytics mobile platform- Developed new Data Analytics SaaS offering for the Financial and Healthcare verticals- Developed next-generation products for customers resulting in increasing revenues (on average) by 30%Clients include: - Intuit - Sony- Websense- LPL Financial- Union Bank- Alliance Data Systems- HP

Responsible for technical strategy of core products and servicesManged 30% of the company including: technical support, product management, consulting and pre-sales engineeringHighlights:- Launched mobile product line (iOS and Android)- Increased consulting revenue by 200%- Reduced CapEx by 1M in first year- Reorganized 30% of the company and streamlined product management, consulting services, and customer support

Managed the engineering team to build new products and services for the health care marketHighlights:- Reorganized and streamlined software development by 80%- Built a custom Healthcare eCommerce solution for a large US hospital; integrated it with the in-house patient care system.- Designed and launched SaaS healthcare portal- Launched over 20 products and services to market- Developed new revenue streams through innovative product offerings

San Diego, Ca, Us

Developed multimillion dollar trading systems for buying and selling mutual funds and annuities.

New York, Ny, Us

Developed and maintained multimillion dollar trading systems for Morgan Stanley.

Mba, It Strategy And Management

Bsc, Computer Information Systems