Robert Freda Email & Phone Number

New York, New York, United States

Morristown, New Jersey, United States

Manage day-to-day workflow for assigned brands to maximize the productivity of the creative team and to ensure direct reports remain busy and billable.Set design standards and provide creative direction to art directors and freelance staff to ensure the accuracy, consistency, and overall quality of each project.Mentor, train, and help junior creatives develop a strategic understanding of the clients’ business objectives and other skills necessary for project ownership.Collaborate with copywriters, art directors, and account teams to provide creative, strategically sound solutions for client, in-house and new business needs.Present conceptual and strategic rationales to both internal and client facing teams.Keep current on the latest award-winning advertising techniques, industry trends, and media innovations.Therapeutic experience: Analgesics, postsurgical pain management.

Parsippany, New Jersey, United States

Built consensus among clients, colleagues, and venders at every level in order to make sure projects met all milestones, deadlines, and budgetary requirements.Actively participated in creative kickoff and brainstorming sessions to identify and explore new ways to advance brand equity and thought leadership.Kept department head appraised of any workload challenges/concerns on assigned accounts that necessitated hiring freelancers.Therapeutic experience: Glaucoma, IBS-C, and Parkinson’s disease.

Parsippany, New Jersey

Mountain Lakes, New Jersey

Translated complex health-related content into clear, concise, and accessible design solutions to maximize effectiveness and increase customer engagement.Selected by senior leadership to design and oversee several new-business acquisition efforts; including RFP submissions, concept pitch presentations, infographics, and various other visual aids that helped secure over $12 million in new revenue. Served as brand steward on 2 transformational STI product launches that became the preferred treatments in their respective classes within 2 years.Utilized social media and video to deliver a powerful patient advocacy campaign that exceeded both internal and external sales forecasts, encouraged discussion, and helped solidify the client as an industry leading infusion therapy.Therapeutic experience: Allergies, Crohn’s disease, HIV, oral hygiene, rheumatoid arthritis, and smoking cessation products.

Parsippany, Nj

Routinely demonstrated an ability to adapt, prioritize, and respond quickly to changing demands throughout the life-cycle of approximately 100 projects per year.Anticipated clients’ needs and proactively addressed issues to guarantee the timely coordination and approval of all assigned deliverables.Therapeutic experience:Cardiovascular disease, cystic fibrosis, and epilepsy.

Florham Park, Nj

Partnered with Creative Director and copy team to ideate, plan and execute creative B2B/B2C marketing strategies that significantly accelerated the growth and expansion of energy efficiency, smart grid, and demand response programs throughout the country. Leveraged direct mail, web, and email to successfully generate, enroll and retain over 1,000,000 small commercial and residential utility customers—an industry first.Pioneered and developed new, innovative and thoughtful marketing design experiences that repeatedly surpassed internal sales targets and achieved response rates in excess of 8% (outperforming the industry standard of 1%).Actively contributed to all aspects of deliverables including art direction, brand development, digital strategy, prepress, photo shoot direction, video production, and segmentation analysis.Introduced new internal procedural guidelines that helped streamline and standardize many day-to-day processes and resulted in time and resource savings.Oversaw the initial design and development of company-wide rebranding initiative.