Robert Freda

Robert Freda Email and Phone Number

VP, Group Art Supervisor at Biolumina @ Biolumina
new york, united states
Robert Freda's Location
New York City Metropolitan Area, United States
About Robert Freda

I thrive in fast-paced and deadline driven environments and can be trusted to own and lead projects from concept to completion. My strong creative instincts and sound business sense—combined with my ability to communicate effectively with clients and peers—make me uniquely qualified to tackle an ever-expanding list of client needs. I take my work seriously and approach every project with enthusiasm, diligence, and an open mind. But above all, my greatest asset is my creative vision and unrelenting passion for delivering results that aren't just "pretty"—but pretty effective.AREAS OF EXPERTISE:Art direction, creative strategy, conceptual ideation, storyboarding, typography, brand planning, product launches, new business pitches, project management, client presentations, digital promotions, and data analysis.THERAPEUTIC SPECIALTIES:Neurological disorders (Parkinson's disease), gastrointestinal disorders (IBS-C/CIC), eye care (glaucoma and presbyopia), oral care, allergies, smoking cessation, analgesics, postsurgical pain management, cardiology, epilepsy, and HIV.INDUSTRY EXPOSURE:Healthcare (DTC, HCP, and global), energy/utilities (B2B, B2C), consumer packaged goods (food and beverage, home goods, technology), and retail (fashion and apparel).

Robert Freda's Current Company Details
Biolumina

Biolumina

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VP, Group Art Supervisor at Biolumina
new york, united states
Website:
biolumina.com
Employees:
223
Robert Freda Work Experience Details
  • Biolumina
    Vp, Group Art Supervisor
    Biolumina Jul 2024 - Present
  • Biolumina
    Group Art Supervisor
    Biolumina Sep 2022 - Jul 2024
    New York, New York, United States
  • Revhealth
    Group Art Supervisor
    Revhealth Aug 2021 - Aug 2022
    Morristown, New Jersey, United States
    Manage day-to-day workflow for assigned brands to maximize the productivity of the creative team and to ensure direct reports remain busy and billable.Set design standards and provide creative direction to art directors and freelance staff to ensure the accuracy, consistency, and overall quality of each project.Mentor, train, and help junior creatives develop a strategic understanding of the clients’ business objectives and other skills necessary for project ownership.Collaborate with copywriters, art directors, and account teams to provide creative, strategically sound solutions for client, in-house and new business needs.Present conceptual and strategic rationales to both internal and client facing teams.Keep current on the latest award-winning advertising techniques, industry trends, and media innovations.Therapeutic experience: Analgesics, postsurgical pain management.
  • Fcbcure, An Ipg Health Company
    Art Supervisor
    Fcbcure, An Ipg Health Company Nov 2020 - Aug 2021
    Parsippany, New Jersey, United States
    Built consensus among clients, colleagues, and venders at every level in order to make sure projects met all milestones, deadlines, and budgetary requirements.Actively participated in creative kickoff and brainstorming sessions to identify and explore new ways to advance brand equity and thought leadership.Kept department head appraised of any workload challenges/concerns on assigned accounts that necessitated hiring freelancers.Therapeutic experience: Glaucoma, IBS-C, and Parkinson’s disease.
  • Fcbcure, An Fcb Health Company
    Senior Art Director
    Fcbcure, An Fcb Health Company Oct 2019 - Nov 2020
    Parsippany, New Jersey
  • Mccann Health
    Design Lead
    Mccann Health 2016 - 2019
    Mountain Lakes, New Jersey
    Translated complex health-related content into clear, concise, and accessible design solutions to maximize effectiveness and increase customer engagement.Selected by senior leadership to design and oversee several new-business acquisition efforts; including RFP submissions, concept pitch presentations, infographics, and various other visual aids that helped secure over $12 million in new revenue. Served as brand steward on 2 transformational STI product launches that became the preferred treatments in their respective classes within 2 years.Utilized social media and video to deliver a powerful patient advocacy campaign that exceeded both internal and external sales forecasts, encouraged discussion, and helped solidify the client as an industry leading infusion therapy.Therapeutic experience: Allergies, Crohn’s disease, HIV, oral hygiene, rheumatoid arthritis, and smoking cessation products.
  • Mccann Health
    Senior Designer
    Mccann Health 2013 - 2016
    Parsippany, Nj
    Routinely demonstrated an ability to adapt, prioritize, and respond quickly to changing demands throughout the life-cycle of approximately 100 projects per year.Anticipated clients’ needs and proactively addressed issues to guarantee the timely coordination and approval of all assigned deliverables.Therapeutic experience:Cardiovascular disease, cystic fibrosis, and epilepsy.
  • Itron, Inc.
    Art Director
    Itron, Inc. 2008 - 2013
    Florham Park, Nj
    Partnered with Creative Director and copy team to ideate, plan and execute creative B2B/B2C marketing strategies that significantly accelerated the growth and expansion of energy efficiency, smart grid, and demand response programs throughout the country. Leveraged direct mail, web, and email to successfully generate, enroll and retain over 1,000,000 small commercial and residential utility customers—an industry first.Pioneered and developed new, innovative and thoughtful marketing design experiences that repeatedly surpassed internal sales targets and achieved response rates in excess of 8% (outperforming the industry standard of 1%).Actively contributed to all aspects of deliverables including art direction, brand development, digital strategy, prepress, photo shoot direction, video production, and segmentation analysis.Introduced new internal procedural guidelines that helped streamline and standardize many day-to-day processes and resulted in time and resource savings.Oversaw the initial design and development of company-wide rebranding initiative.

Robert Freda Education Details

Frequently Asked Questions about Robert Freda

What company does Robert Freda work for?

Robert Freda works for Biolumina

What is Robert Freda's role at the current company?

Robert Freda's current role is VP, Group Art Supervisor at Biolumina.

What schools did Robert Freda attend?

Robert Freda attended Montclair State University.

Who are Robert Freda's colleagues?

Robert Freda's colleagues are Wythe Marschall, Gregory Seremba, Greg Argeros, Michael Danz, John Lee, Lisa King, Mba, Gwynne Weber.

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