Vice President Of Ecommerce & Digital Content Strategy
CurrentConnecting content to consumers giving them an introduction to our brands and our products. Oversight and continued development of corporate and branded websites in addition to overall online presence across multiple marketplaces including, Amazon (1P and 3P), Walmart (Item360 and Marketplace), Target, Lowe’s, Home Depot, and others. Implementation and execution of a PIM/DAM system, establishing one source of truth for product information and digital assets; streamlining the process for effectively communicating and syndicating updated and current product content to field reps, buyers, and vendor/retailer portals. Coordinating efforts, internally and externally, necessary to generate updated product information, enriched content, product reviews, and product imagery. Managing the digital advertising spend across marketplaces for our products to maximize budget and achieve the desired result.