Led creative audits, facilitated client communication, conceptualized campaigns, and directed projects for cohesive brand identity, enhanced innovation, and accurate client feedback integration. Orchestrated cross-organizational presentation & dissemination of concepts across overall marketing and communication strategy (advertising, social media, branding...). Established and led Operations Center for disaster response, coordinating all on-the-ground activities and developing strategies for… Show more Led creative audits, facilitated client communication, conceptualized campaigns, and directed projects for cohesive brand identity, enhanced innovation, and accurate client feedback integration. Orchestrated cross-organizational presentation & dissemination of concepts across overall marketing and communication strategy (advertising, social media, branding...). Established and led Operations Center for disaster response, coordinating all on-the-ground activities and developing strategies for effective online and offline communication.• US Aid | UN Women | UN Women’s Peace & Humanitarian Fund | International Republican Institute | TIF | Beity Association | Adyan foundation | ANSA Affiliated Network for Social Accountability-Designed communication for Destination Marketing Management launch in Keserwan and all Beity Association projects.-Designed "Women Peacebuilders in Public Institutions," "Lebanon Trail Guide," "The ANSA International Charter," Beity's Beirut explosion Operation Center...• Mafhoom App (Budget & Financial app), KSA:Designed LinkedIn, Facebook, & Twitter branding & launch campaign.• United Reflections. Advertising & Digital Marketing Agency, KSA.Dubai.Egypt:Designed social media campaigns for Mazola, Fonte, Esnad... brands' products.• Astra Markets (Hypermarket chain), KSA: Weekly promotions/offers flyers.• Mouawad Jewelry, Luxury Collection Hotels/Grand Hills Hotel, Amana Capital - Financial, Opal (Corporate Gifts), Al Jawhara Paints, Crawl Spaces (Canada), Galerie Vanlian, Grand Cinemas, Arteligno (Qatar), Capital Market Authority Lebanon (Gov), Think Design - Architecture & Interior Design Studio, Gold House & Butterfly (Private Winery), Expo Shanghai 2010 - China... My experience with these clients encompasses a wide range of projects, including but not limited to logo design, branding, advertising & social media campaigns, magazine templates, company profiles, catalogues, promotional items, billboards, directing teams... Show less

R&D Program focused on enhancing food security, addressing marine and land environmental issues, promoting the breeding and reintroduction of endangered marine species, promoting ecotourism, and advancing education. The project encompasses a land and marine educational and research farm situated in a protected zone. Operating within a circular system, it efficiently produces high-quality organic plant and animal proteins (including seaweed, meadow seagrass, algae, five kinds of freshwater fish,… Show more R&D Program focused on enhancing food security, addressing marine and land environmental issues, promoting the breeding and reintroduction of endangered marine species, promoting ecotourism, and advancing education. The project encompasses a land and marine educational and research farm situated in a protected zone. Operating within a circular system, it efficiently produces high-quality organic plant and animal proteins (including seaweed, meadow seagrass, algae, five kinds of freshwater fish, sea urchins as part of a breeding and reintroduction program, chicken, and eggs) at affordable prices, utilizing organic waste as the primary source of feed, resulting in zero waste. Through seaweeds and meadow seagrass, the system doubles as a carbon capture platform.This initiative is complemented and reinforced by environmental and social educational reward programs designed for the rural communities where it will be implemented. These programs advocate for the ethical disposal of organic waste, the reintroduction and protection of endangered marine species, and the enhancement of seawater quality. The overarching goal is to restore marine coastal biodiversity and micro-ecosystems. Show less

• Negotiated and maintained a revenue-sharing agreement with the owner.• Initiated and led the transformation and management of the seasonal daytime beach club, extending its operations into the night as a nighttime pub and restaurant. • Innovated the business model by initiating diverse evening offerings to include nighttime dining, entertainment, and events including birthday parties, engagement celebrations, graduation events, and DJ-led beach parties, significantly enhancing… Show more • Negotiated and maintained a revenue-sharing agreement with the owner.• Initiated and led the transformation and management of the seasonal daytime beach club, extending its operations into the night as a nighttime pub and restaurant. • Innovated the business model by initiating diverse evening offerings to include nighttime dining, entertainment, and events including birthday parties, engagement celebrations, graduation events, and DJ-led beach parties, significantly enhancing the venue's popularity and customer engagement. And positioning the beach club as a distinguished destination in the area.• Responsibilities included operational oversight, event planning and coordination, marketing and promotions, staff management, and financial overview. Show less

• Oversaw the seamless merging/acquisition of G2 P&M by MIS Gulf LLC / MPS SAL, successfully integrating the complete team into MPS• Maintained a pivotal role as a liaison for licensing & design, fostering strong connections between our team & UK partners• Streamlined communication & production processes across departments between Beirut, Dubai, & KSA offices, resulting in faster response times, reduced errors & costs, ensuring seamless publication and distribution of titles in… Show more • Oversaw the seamless merging/acquisition of G2 P&M by MIS Gulf LLC / MPS SAL, successfully integrating the complete team into MPS• Maintained a pivotal role as a liaison for licensing & design, fostering strong connections between our team & UK partners• Streamlined communication & production processes across departments between Beirut, Dubai, & KSA offices, resulting in faster response times, reduced errors & costs, ensuring seamless publication and distribution of titles in the Levant & Gulf• Pioneered the establishment of a dedicated design department & a boutique advertising agency• Utilized creative ingenuity & cutting-edge technology to drive sales and advertising, introducing innovative concepts such as digital screens in magazine covers, lenticular prints, 3D prints, glasses, mechanical pop-ups, & unique packaging solutions• Collaborated with sales and marketing teams to increase revenue by 30%, implementing tailor-made special operations. Nurtured strong partnerships with esteemed advertising agencies and key clients like Huawei, Samsung, Jaguar, A. Lange & Söhne• Following expansion, planned & managed the relocation of the company• Established a fail-safe system involving juniors, an opportunity for them to refine skills, attention to detail, & facilitate professional growth within the company & industry• Promoted Development of team-building activities• Effectively managed high-priority crises, ensuring prompt & efficient resolution of critical issues, and maintaining operational stability• Managed the production & distribution of all our titles in Levant & GCC: -T3 magazine: Consolidated from 4 titles to 2 monthly print editions and a website in English & Arabic, for the entire Middle East. This strategy reduced costs & increased net profit -Alam AlSayarat magazine: Monthly edition & website in Arabic -Alam AlSayarat Annual Car Guide magazine in Arabic -Alam AlSa3atWolMoujawharat: Quarterly edition & website in Arabic Show less

• Played a key role in shaping and enhancing the company's strategic vision and mission.• Leveraged professional networks to advocate for the company, fostering partnerships, collaborations, and driving business development.• Acted as an articulate spokesperson, effectively promoting the company's mission and core values.CO2 NEUTRAL specializes in carbon offsetting and environmental consultancy, focusing on combating climate change through afforestation. The company… Show more • Played a key role in shaping and enhancing the company's strategic vision and mission.• Leveraged professional networks to advocate for the company, fostering partnerships, collaborations, and driving business development.• Acted as an articulate spokesperson, effectively promoting the company's mission and core values.CO2 NEUTRAL specializes in carbon offsetting and environmental consultancy, focusing on combating climate change through afforestation. The company offers comprehensive carbon footprint assessments for individuals and businesses, providing tailored solutions to neutralize their environmental impact. By strategically planting trees, CO2 NEUTRAL effectively captures atmospheric CO2, contributing to a greener planet. The firm also advises clients on sustainable practices, helping them achieve their environmental goals and fostering a culture of corporate responsibility towards climate change mitigation.https://www.facebook.com/CO2NeutralLBhttps://www.i_am_co2_neutral.com (Under Maintenance) Show less

• Successfully negotiated and established the foundational agreement between Future Publishing UK and G2 Holding, leading to the final T3 License agreement in London. • Launched G2 P&M in the Middle East for regional investors, hiring & creating teams for all departments.• Served as a liaison between G2 P&M and Future Publishing UK for licensing and design matters.• Successfully launched four versions of T3 magazine in both English and Arabic for the Levant and Gulf… Show more • Successfully negotiated and established the foundational agreement between Future Publishing UK and G2 Holding, leading to the final T3 License agreement in London. • Launched G2 P&M in the Middle East for regional investors, hiring & creating teams for all departments.• Served as a liaison between G2 P&M and Future Publishing UK for licensing and design matters.• Successfully launched four versions of T3 magazine in both English and Arabic for the Levant and Gulf Cooperation Council (GCC).• Independently initiated T3ME HOME, a quarterly magazine, diverging from the UK strategy.• Directed the IT team to establish the T3 Middle East online platform.• Led the design department, coordinating with Sales & Marketing to cater to direct clients and subcontract to advertising agencies, creating special operations & campaigns for renowned brands such as Sony, Nokia, Samsung, Porsche... Also, secured redesign and design contracts from local and regional publishers like Alam Alsayarat, Middle East Educator, Builtec... consistently achieving year-on-year revenue growth.• Coordinated all advertising deals and implementations in the Levant and GCC regions.• Oversaw the design & management of the construction of a new state-of-the-art office facility, and ensured a smooth company-wide transition to the new location.• Conceptualized and supervised the first and largest tech events in the Middle East, featuring major tech brands and attracting thousands of attendees: the 'T3 GITEX Gadgets Glam Show' and the 'T3ME Gadgets Awards' at GITEX (Gulf Information Technology Exhibition) Dubai.• Oversaw the design, production and distribution of all our publications in the Levant and GCC regions.• Implemented team-building activities including weekly and annual sports programs, coupled with informative cultural/hobby sessions fostering team cohesion and internal communication.• Managed high-priority crises, ensuring timely & effective resolution of critical issues. Show less

Responsible for creating and executing all in-house and client advertising materials as well as designing and overseeing the print production of over 10 monthly and annual publications. Few examples: Lebanon Opportunities Magazine, The Guide Magazine, The Business Handbook, The construction Handbook, Easy Wedding, Easy Car, Campus Mag...