Robert Gaggin Email & Phone Number

Danvers, Ma, Us

Responsible for go-to-market strategy and execution, and marketing programs in support of CCC's Information & Content Solutions portfolio of products and services. Contribute to the development, management, and marketing of CCC’s licensing and content solutions for corporations and academia (K-12 and higher education.) Plan, build, and execute product launch and sales readiness plans and socialize with key groups across the global business to ensure successful launches. Develop, manage, and execute release plans, including release communications, documentation, and training.

Danvers, Ma, Us

Developed and delivered go-to-market strategy and integrated campaigns in support of CCC’s content management, licensing, discovery and delivery solutions. Created and executed marketing strategy and tactics in alignment with business goals around market awareness, retention, and new sales. Planned, built and executed product launch and sales readiness plans and socialized with key groups across the global business to ensure successful launches.

Danvers, Ma, Us

Developed and implemented strategic marketing and business development strategy programs, including persona-based content strategy and assets, to attract, engage and acquire relevant audiences, establish thought leadership in key verticals, generate demand, build brand awareness and drive leads to contribute to CCC’s success in achieving corporate market sales goals and business objectives.

Danvers, Ma, Us

Managed CCC's partner program, driving over $4M in annual revenue in rights licensing via partner integrations and referrals in the academic and corporate markets. Marketed program to prospective companies/organizations to recruit key partners in targeted segments and assist with the integration process. Developed annual marketing plans with key partners and built awareness with end users.

Danvers, Ma, Us

Assisted in the various stages of product development including gathering data, model development and statistical analysis. Drove new product development, enhancements to existing products, and marketing initiatives. Conducted market and competitive research with academic professionals to determine market trends and demographics in support of CCC initiatives. Delivered targeted marketing programs and campaigns to drive revenue for CCC’s academic Pay-Per-Use Services and Annual Copyright License.

Paramus, New Jersey, Us

Provided marketing support of pre- and post-published middle school mathematics titles (Pearson Prentice Hall), including the highly-successful Connected Mathematics 2 (CMP2) program. Trained sales force and consultants on middle grades and high school core and ancillary products.

Managed the development and publication process for titles within the School Strategic Market Group, including the best-selling Microsoft Office XP, Introductory Course by Pasewark and Pasewark. Coordinated projects with authors, developmental editors, freelance reviewers, production, QA, and manufacturing to ensure the timely publication of assigned titles.

Chicago, Illinois, Us

Directed research team in gathering and maintaining data for 100 analyst firms and 350 national media outlets in the technology industry. Member of Product Development team responsible for the development, design, and roll out of company’s Web-based editorial calendar delivery system.

London, United Kingdom, Gb

Proofread documents and graphics and performed copyediting tasks.

Us

Provided editorial and administrative support for Tax Practice series.