Robert Gasteiger Email & Phone Number

Irvine, California

On September 1, 2020, Steadfast Apartment REIT internalized their business and separated from Steadfast Companies. At that time, I continued handling marketing strategies for the new entity just like I’d previously done for Steadfast Companies. I was also asked to join the executive team to begin changing the way the company thought about customer experiences. After a thorough discussion with executive leaders, I was given the go-ahead to launch a Customer Experience program to build better connections with customers and drove brand loyalty. The success of this program came from focus group discussions and deep-dive marketing analytics that allowed me to gain a better insight on how to add value and transform marketing tactics based on insights into customer experiences. Together, the IT department and I built a best-in-class website for corporate and community brands. We realized an increase in traffic, time spent on site, and overall brand experience. There were also improved analytics that gave us details about making future improvements. While I was working to improve how the company spoke to customers, I also was heavily involved with championing associate engagement activities. Happy associates make for happier customers. We were able to increase staff morale, reduce turnover, and increase productivity through the creation of a STAR Hearts Associate Assistance Fund and other planned events. On top of all this, I supported marketing strategies to champion the brand awareness for the first ever senior living independent, assisted living, and memory care communities put to market by the company.

Irvine, California, United States

I was promoted to VP of Marketing and shifted my focus to expand support to corporate initiatives on top of community related initiatives. It was during this time that I also started the charitable organization Steadfast Giving Tree Foundation. This is the foundation that has earned half a million dollars to date and supports people in need in the name of diversity, inclusion, and equality. Through the use of data-driven marketing campaigns and some capital expenditures – namely, the redesign of the interior apartment homes – I was able to bring in strong revenue returns, maximized occupancy, and minimized delinquencies.

Irvine, California, United States

I built a new marketing department from the ground up by conducting win/loss analysis and developing key insights to improve approach for branding, marketing, and online reputation management. The strategies and targeted marketing campaigns, backed by reduced pricing on bulk advertising, allowed Steadfast to enjoy a recognizable return on advertising dollars and positioned us as a leader in the multifamily market. I onboarded and trained 2 staff members, managed contractual requirements, and oversaw performance metrics.Steadfast had a goal to move into competitive conventional real estate market. I jump started that rebranding initiative by building responsive and dynamic websites that connected with target audiences and drove brand awareness. I also formulated and led the execution of the communities’ marketing and branding presence by developing and implementing programs and initiatives that promoted the company’s management services, creating tactical advertising and sales campaigns, and integrating the use of a variety of media, communications vehicles, and messaging technologies that enhance the Company’s visibility and presence within their respective markets.

Irvine, California, United States

Publisher for Orange County and Long Beach/South Bay Apartment Magazines. I employed extensive experience in property sales/leasing to create multimedia marketing programs that connected with audiences. I worked directly with executive leaders to brainstorm pricing strategies, optimize online presence, and ideate collateral materials to produce 3 separate magazines that brought in $2M+ in annual sales. My team consisted of 5 sales reps and 3 graphic designers.

Irvine, California, United States

Beginning my career with Apartment Guide as a Customer Service Representative, I was quickly promoted to Account Executive where I was responsible for overseeing a book of business, selling new advertisers and managing a Customer Service Representative.

Remote

In this role I worked with colleges and universities across the country to formulate industry-education partnerships between companies and their student groups to execute multifaceted marketing programs that supported brand awareness and change in consumer perceptions. Major clients worked with included General Motors, Citibank and the United States Justice Department.