Robert Gavrilovic Email & Phone Number

Oakland, CA, US

Oakland, CA, US

Toronto, Ontario, Canada

• I joined DealMaker Reach to set and drive the vision of paid media to support the next stage of DealMaker’s growth goals.
• Directed three paid media teams (Partnerships, Social, and Search), managing $1M+ monthly budgets.
• Surpassed Q1 2024 media spend goals by 42% while maintaining ROAS targets, by implementing optimization strategies.
• Negotiated contractual relationships with existing and new partners (newsletters, native, etc.), including 2024 contracts with our largest partnerships.
• Saved $220K with a 5% QoQ CPM decrease and 17% reduction in minimum ad buys by renegotiating with a key publisher.
• Decreased media buy prices by 50% and eliminated low-performing placements by renegotiating with another key publisher.

San Francisco, California, United States

• Led paid media strategies that enabled Rainfactory clients to scale and enter new online, retail, and international markets.
• Spearheaded campaigns for top Indiegogo projects, securing $1M+ in funding for 15+ clients while meeting and exceeding ROAS goals.
• Led successful media campaigns for Philips Projection products (PicoPix Max, Screeneo U4, Screeneo U5), that raised $18M+ and secured further collaborations.
• Guided Flaus and CLMBR media campaigns from crowdfunding success (raising $340K+ and $1.2M+ respectively) to DTC Shopify expansion, leading to significant funding rounds, acquisition, and an appearance on Shark Tank.
• Doubled employee retention rates by revamping the paid media buyer recruitment and onboarding processes.
• Owned the paid media buyer team talent acquisition, development, and performance outcomes.

San Francisco Bay Area

• Launched 25+ successful campaigns, leading to crowdfunding (Indiegogo, Kickstarter) projects surpassing their funding goals often within the first day, hours, or minutes of campaign launch.
• Led paid search and paid social strategies across Google, Facebook, Instagram to drive campaign success for top crowdfunding and DTC brands.
• Managed ad budgets ranging from $5,000 to $500,000+ per month, optimizing campaigns to meet KPI goals (ROAS, CPA, etc).
• Supported go-to-market launches for crowdfunding and DTC brands by aligning media strategies with broader marketing efforts.
• Conducted market and competitive landscape research to inform go-to-market media strategies.
• Collaborated with creative teams to design high-converting ads, based on the latest trends and best practices, while ensuring alignment with brand guidelines.

San Francisco Bay Area

• As an Assistant Marketing Manager, I managed and delivered a wide range of compelling integrated marketing communications, including PPC, SEO, copywriting, email marketing, and brand identity management.Key Achievements:
• Managed PPC accounts with $100K+ monthly budgets across Search, Display, and Video.
• Delivered mandated student MQL and SQL volume within budget, while meeting target CPL and ROASproducing ~50% of total lead volume and ~50% of total revenue.
• Led email marketing initiatives to over 100K student contacts across two divisions and five newsletters.
• Collaborated with Web & Content team on ongoing Search Engine Optimization (SEO).
• Led all OOH (Out-of-Home) advertising in the SF Bay Area across BART, Muni-Metro, AC Transit, etc.

San Francisco Bay Area

• Core Responsibilities & Highlights:
• Helped build direct mail pieces and assisted in the direct mail production process - acted as liaison between print vendor/graphic designer and the MarCom Team.
• Assisted with creative execution of print, transit, outdoor and web ads - this included the creation of the 2009 Leukemia Cup Regatta Poster.
• Defined the goals to help set the social media (Facebook) strategy for the LLS S.F. chapter, and created a Fan Page highlighting the various programs and services offered - I incorporated the Facebook Markup Language.
• Updated the Digital Asset Library and enhanced images using Adobe Photoshop.
• Researched and wrote targeted copy for grassroots marketing initiatives.