I joined DealMaker Reach to set and drive the vision of paid media to support the next stage of DealMaker’s growth goals.• Directed three paid media teams (Partnerships, Social, and Search), managing $1M+ monthly budgets.• Surpassed Q1 2024 media spend goals by 42% while maintaining ROAS targets, by implementing optimization strategies.• Negotiated contractual relationships with existing and new partners (newsletters, native, etc.), including 2024 contracts with our largest partnerships.• Saved $220K with a 5% QoQ CPM decrease and 17% reduction in minimum ad buys by renegotiating with a key publisher.• Decreased media buy prices by 50% and eliminated low-performing placements by renegotiating with another key publisher.• Exceeded revenue goals QoQ for the Partnerships group while growing top-line revenue (drove revenue and gross margin records in Q1 2024).• Provided strategic direction, coaching, and delegation to direct reports to advance the team’s skills and performance.• Developed the Paid Social and Paid Search teams' transition from specialized roles to paid media buyer roles.• Worked cross-collaboratively with C-suite leadership and internal Strategy, Content, Creative, CS, Legal, and Finance teams.• Audited existing processes to support updates to, or creation of, SOPs and playbooks.• Developed paid media case interview challenges and retooled the onboarding process for the paid media groups.

Led paid media strategies that enabled Rainfactory clients to scale and enter new online, retail, and international markets.• Spearheaded campaigns for top Indiegogo projects, securing $1M+ in funding for 15+ clients while meeting and exceeding ROAS goals.• Led successful media campaigns for Philips Projection products (PicoPix Max, Screeneo U4, Screeneo U5), that raised $18M+ and secured further collaborations.• Guided Flaus and CLMBR media campaigns from crowdfunding success (raising $340K+ and $1.2M+ respectively) to DTC Shopify expansion, leading to significant funding rounds, acquisition, and an appearance on Shark Tank.• Doubled employee retention rates by revamping the paid media buyer recruitment and onboarding processes.• Owned the paid media buyer team talent acquisition, development, and performance outcomes.• Provided thought leadership, established best practices, and developed department internal SOPs and playbooks.• Supported business development through RFP submissions, pitches, and recurring client-facing calls that enhanced retention, increased service adoption, and drove agency revenue growth.Led customer acquisition strategy for the below clients, including crowdfunding (Indiegogo & Kickstarter) and DTC e-commerce.• Flaus ($900K crowdfunding and e-com)• CLMBR ($1.3M crowdfunding and e-com)• Omnilux (e-com)• Onewheel (e-com)• Philips Screeneo U4 & U5 ($10.5M)• Weber Workshops The Key ($3.4M)• Olive Pro ($1.1M)• Reevo ($3M)• Philips PicoPix Max ($7M)• Juiced ($2.2M)• Sonny ($1.1M)• Hydrow ($1M)• hifold ($600K)• Park & Diamond ($2.1M)• Atari VCS ($2.9M)• Segway Loomo ($1.1M)• Air NANO by crazybaby ($1.1M)• ONAGOfly ($3.5M)• Air by crazybaby ($2.7M)• mifold ($2.6M)• Eight Sleep ($1.2M)• EcoFlow Tech RIVER ($1M+)

• Launched 25+ successful campaigns, leading to crowdfunding (Indiegogo, Kickstarter) projects surpassing their funding goals often within the first day, hours, or minutes of campaign launch.• Led paid search and paid social strategies across Google, Facebook, Instagram to drive campaign success for top crowdfunding and DTC brands.• Managed ad budgets ranging from $5,000 to $500,000+ per month, optimizing campaigns to meet KPI goals (ROAS, CPA, etc).• Supported go-to-market launches for crowdfunding and DTC brands by aligning media strategies with broader marketing efforts.• Conducted market and competitive landscape research to inform go-to-market media strategies.• Collaborated with creative teams to design high-converting ads, based on the latest trends and best practices, while ensuring alignment with brand guidelines.• Mentored and provided strategic development to junior media buyers.

As an Assistant Marketing Manager, I managed and delivered a wide range of compelling integrated marketing communications, including PPC, SEO, copywriting, email marketing, and brand identity management.Key Achievements:• Managed PPC accounts with $100K+ monthly budgets across Search, Display, and Video.• Delivered mandated student MQL and SQL volume within budget, while meeting target CPL and ROASproducing ~50% of total lead volume and ~50% of total revenue.• Led email marketing initiatives to over 100K student contacts across two divisions and five newsletters.• Collaborated with Web & Content team on ongoing Search Engine Optimization (SEO).• Led all OOH (Out-of-Home) advertising in the SF Bay Area across BART, Muni-Metro, AC Transit, etc.• Coached a team responsible for all on-campus and off-campus community marketing activations.• Improved lead conversion rates by 15% for an additional $3M in revenue by implementing Live-Chat.

Core Responsibilities & Highlights:• Helped build direct mail pieces and assisted in the direct mail production process - acted as liaison between print vendor/graphic designer and the MarCom Team.• Assisted with creative execution of print, transit, outdoor and web ads - this included the creation of the 2009 Leukemia Cup Regatta Poster.• Defined the goals to help set the social media (Facebook) strategy for the LLS S.F. chapter, and created a Fan Page highlighting the various programs and services offered - I incorporated the Facebook Markup Language (FBML) application with HTML coding.• Updated the Digital Asset Library and enhanced images using Adobe Photoshop.• Researched and wrote targeted copy for grassroots marketing initiatives.• Led the creative execution of the 2009 LLS Holiday Card Project using child patients/survivors' artwork & messages within Adobe InDesign & Photoshop.• Assisted the MarCom Team with additional projects as needed.